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Añadir al carritoCondición: Very good.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 61,26
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 67,36
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Añadir al carritoCondición: New.
Librería: Lucky's Textbooks, Dallas, TX, Estados Unidos de America
EUR 66,16
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Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Taylor & Francis Group, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Librería: Majestic Books, Hounslow, Reino Unido
EUR 69,38
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Añadir al carritoCondición: New.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 64,36
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Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
EUR 84,29
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Añadir al carritoPaperback. Condición: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 67,32
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por Taylor & Francis Group, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 85,60
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 77,05
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Añadir al carritoCondición: New. In.
Idioma: Inglés
Publicado por Taylor & Francis Group, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 80,81
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Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 104,69
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback. Condición: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 98,75
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Añadir al carritoPaperback. Condición: Brand New. 2nd edition. 314 pages. 9.50x6.75x0.75 inches. In Stock.
Idioma: Inglés
Publicado por Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de America
EUR 86,20
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback. Condición: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Idioma: Inglés
Publicado por Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Librería: Rarewaves.com UK, London, Reino Unido
EUR 97,88
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback. Condición: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Librería: Chiron Media, Wallingford, Reino Unido
EUR 192,09
Cantidad disponible: 5 disponibles
Añadir al carritoHardcover. Condición: New.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 195,05
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 215,28
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 217,08
Cantidad disponible: 2 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: Lucky's Textbooks, Dallas, TX, Estados Unidos de America
EUR 220,07
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Añadir al carritoCondición: New.
Librería: Majestic Books, Hounslow, Reino Unido
EUR 225,89
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 215,04
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 241,99
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
Librería: California Books, Miami, FL, Estados Unidos de America
EUR 247,58
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Añadir al carritoCondición: New.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 246,02
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Añadir al carritoCondición: New. In.
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 249,61
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 323,67
Cantidad disponible: 2 disponibles
Añadir al carritoHardcover. Condición: Brand New. 2nd new edition. 344 pages. 9.75x7.00x0.75 inches. In Stock.
EUR 38,93
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Hervorragend. Zustand: Hervorragend | Seiten: 352 | Sprache: Niederländisch | Produktart: Bücher | Keine Beschreibung verfügbar.
Librería: moluna, Greven, Alemania
EUR 105,81
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Añadir al carritoKartoniert / Broschiert. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Peter C. Verhoef is the Dean of the Faculty of Economics and Business and Professor of Marketing at the University of Groningen, the Netherlands. Edwin Kooge is a co-founder of BAYZ, a consulting agency focusing on teaching.
Librería: moluna, Greven, Alemania
EUR 184,46
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Añadir al carritoGebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Peter C. Verhoef is the Dean of the Faculty of Economics and Business and Professor of Marketing at the University of Groningen, the Netherlands. Edwin Kooge is a co-founder of BAYZ, a consulting agency focusing on teaching.