Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics) - Tapa blanda

Libro 5 de 7: Mastering Business Analytics

Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.

 
9780367819798: Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics)
Tapa blanda
ISBN 10: 0367819791 ISBN 13: 9780367819798
Editorial: Routledge, 2021

Sinopsis

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Peter C. Verhoef is the Dean of the Faculty of Economics and Business and Professor of Marketing at the University of Groningen, the Netherlands.

Edwin Kooge is a co-founder of BAYZ, a consulting agency focusing on teaching companies to master analytics. He is a data science expert, results-focused business advisor and entrepreneur with more than 25 years’ experience in analytics.

Natasha Walk is a co-founder of BAYZ, a consulting agency focusing on teaching companies to master analytics. She is a pragmatic data science expert focusing on talent development in data science with more than 25 years’ experience in analytics.

Jaap E. Wieringa is a Professor of Research Methods in Business at the Department of Marketing at the University of Groningen, the Netherlands, and is a Research Director of the Customer Insights Center.

De la contraportada

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2021
Idioma
Inglés
ISBN 10 
0367819791
ISBN 13 
9780367819798
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
336
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

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9780367819781: Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics)

Edición Destacada

ISBN 10:  0367819783 ISBN 13:  9780367819781
Editorial: Routledge, 2021
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