T�tulo: Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics)
Editor: Routledge
Fecha de publicaci�n: 2021
Idioma: Ingl�s
ISBN 10: 0367819783
ISBN 13: 9780367819781
Encuadernaci�n: Encuadernaci�n de tapa dura
Edici�n: 2� Edici�n
Estado: New

Acerca de

Sinopsis

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

Acerca del autor

Peter C. Verhoef is the Dean of the Faculty of Economics and Business and Professor of Marketing at the University of Groningen, the Netherlands.

Edwin Kooge is a co-founder of BAYZ, a consulting agency focusing on teaching companies to master analytics. He is a data science expert, results-focused business advisor and entrepreneur with more than 25 years’ experience in analytics.

Natasha Walk is a co-founder of BAYZ, a consulting agency focusing on teaching companies to master analytics. She is a pragmatic data science expert focusing on talent development in data science with more than 25 years’ experience in analytics.

Jaap E. Wieringa is a Professor of Research Methods in Business at the Department of Marketing at the University of Groningen, the Netherlands, and is a Research Director of the Customer Insights Center.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Descripci�n de la librer�a

We have 20 years experience selling books worldwide! Friendly customer support. Your satisfaction guaranteed!

Ver la p�gina web de la librer�a

Informaci�n empresarial del vendedor

Miramar International Services LLC

Condiciones de venta y env�o

Condiciones de venta

www.californiabooks.com

Derecho a cancelaci�n

Condiciones de env�o

www.californiabooks.com

Tarifas de env�o en Estados Unidos de America

Tarifas de env�o en Estados Unidos de America
Cantidad del pedido	De 3 a 7 d�as h�biles	De 2 a 5 d�as h�biles
Primer art�culo	EUR 0.00	EUR 10.30

Los plazos de entrega los establecen los vendedores y var�an seg�n el transportista y la ubicaci�n. Los pedidos que pasan por la aduana pueden sufrir retrasos y los compradores son responsables de los aranceles o tarifas asociadas. Los vendedores pueden ponerse en contacto con usted en relaci�n con cargos adicionales para cubrir cualquier aumento en los costes de env�o de los art�culos.