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Librería: Lucky's Textbooks, Dallas, TX, Estados Unidos de America
EUR 66,09
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Idioma: Inglés
Publicado por Taylor & Francis Group, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Librería: Majestic Books, Hounslow, Reino Unido
EUR 69,31
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Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 64,40
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Idioma: Inglés
Publicado por Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
EUR 84,21
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Añadir al carritoPaperback. Condición: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 67,38
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Idioma: Inglés
Publicado por Taylor & Francis Group, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Librería: Books Puddle, New York, NY, Estados Unidos de America
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Librería: Mooney's bookstore, Den Helder, Holanda
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Idioma: Inglés
Publicado por Taylor & Francis Group, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 80,81
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Publicado por Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 104,58
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Añadir al carritoPaperback. Condición: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 99,18
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Añadir al carritoPaperback. Condición: Brand New. 2nd edition. 314 pages. 9.50x6.75x0.75 inches. In Stock.
Idioma: Inglés
Publicado por Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de America
EUR 86,25
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Añadir al carritoPaperback. Condición: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Librería: SpringBooks, Berlin, Alemania
Original o primera edición
EUR 100,49
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Añadir al carritoHardcover. Condición: Very Good. 1. Auflage. unread, with some shelfwear.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 152,24
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Librería: Ria Christie Collections, Uxbridge, Reino Unido
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Librería: UK BOOKS STORE, London, LONDO, Reino Unido
EUR 169,14
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Añadir al carritoCondición: New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 6-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.
Idioma: Inglés
Publicado por Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Librería: Rarewaves.com UK, London, Reino Unido
EUR 97,94
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Añadir al carritoPaperback. Condición: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 187,51
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Añadir al carritoCondición: New. pp. 408.
Idioma: Inglés
Publicado por Springer-Verlag New York Inc., US, 2014
ISBN 10: 1493920855 ISBN 13: 9781493920853
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 195,81
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Añadir al carritoHardback. Condición: New. 2015 ed.
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 207,11
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Añadir al carritoHardcover. Condición: New.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 213,63
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 216,17
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: Lucky's Textbooks, Dallas, TX, Estados Unidos de America
EUR 219,86
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Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 215,48
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: Majestic Books, Hounslow, Reino Unido
EUR 225,67
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Librería: Mispah books, Redhill, SURRE, Reino Unido
EUR 207,60
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Añadir al carritoHardcover. Condición: Like New. Like New. book.