Katja forbes (30 resultados)

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  • Idioma: Inglés

    Editorial: Publish Central, 2025

    1923630008 / 9781923630000

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    Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)

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    Condición: Usado - Aceptable

    EUR 18,56

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    Cantidad disponible: 1 disponible

    Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Idioma: Inglés

    Editorial: Publish Central, 2025

    1923630008 / 9781923630000

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    Librería: Books From California, Simi Valley, CA, Estados Unidos de AmericaBooks From California

    Vendedor de 4 estrellas
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    Condición: Usado - Bueno

    EUR 14,05

    Envío por EUR 4,39 
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    Cantidad disponible: 1 disponible

    paperback. Condición: Very Good. Cover and edges may have some wear.

  • Idioma: Inglés

    Editorial: Publish Central, 2025

    1923630008 / 9781923630000

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    Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

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    Condición: Usado - Aceptable

    EUR 20,37

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    Cantidad disponible: 1 disponible

    Paperback. Condición: Good.

  • Idioma: Inglés

    Editorial: Publish Central 12/10/2025, 2025

    1923630008 / 9781923630000

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    Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de AmericaBargainBookStores

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    Condición: Nuevo

    EUR 23,51

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    Cantidad disponible: 5 disponibles

    Paperback or Softback. Condición: New. Machine Customers: How AI that buys is changing everything. Book.

  • Idioma: Inglés

    Editorial: Publish Central, 2025

    1923630008 / 9781923630000

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    Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books

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    Condición: Nuevo

    EUR 25,36

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    Cantidad disponible: Más de 20 disponibles

    Condición: New.

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    Idioma: Inglés

    Editorial: Publish Central, AU, 2025

    1923630008 / 9781923630000

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    Librería: Rarewaves USA, HEBRON, KY, Estados Unidos de AmericaRarewaves USA

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    Condición: Nuevo

    EUR 26,48

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    Cantidad disponible: Más de 20 disponibles

    Paperback. Condición: New.

  • Idioma: Inglés

    Editorial: Publish Central, 2025

    1923630008 / 9781923630000

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    Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US

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    Condición: Nuevo

    EUR 29,41

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    Cantidad disponible: Más de 20 disponibles

    PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

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    Idioma: Inglés

    Editorial: Publish Central, AU, 2025

    1923630008 / 9781923630000

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    Librería: Rarewaves.com USA, London, LONDO, Reino UnidoRarewaves.com USA

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    Condición: Nuevo

    EUR 29,54

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    Cantidad disponible: Más de 20 disponibles

    Paperback. Condición: New.

  • Idioma: Inglés

    Editorial: Publish Central, 2025

    1923630008 / 9781923630000

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    Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK

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    Condición: Nuevo

    EUR 26,09

    Envío por EUR 5,85 
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    Cantidad disponible: Más de 20 disponibles

    PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

  • Idioma: Inglés

    Editorial: Publish Central 12/10/2025, 2025

    1923630156 / 9781923630154

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    Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de AmericaBargainBookStores

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    Condición: Nuevo

    EUR 37,82

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    Cantidad disponible: 5 disponibles

    Hardback or Cased Book. Condición: New. Machine Customers: How AI that buys is changing everything. Book.

  • Idioma: Inglés

    Editorial: Publish Central, 2025

    1923630156 / 9781923630154

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    Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books

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    Condición: Nuevo

    EUR 38,04

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    Cantidad disponible: Más de 20 disponibles

    Condición: New.

  • Idioma: Inglés

    Editorial: Publish Central, 2025

    1923630156 / 9781923630154

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    Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US

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    Condición: Nuevo

    EUR 43,65

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    Cantidad disponible: Más de 20 disponibles

    HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

  • Idioma: Inglés

    Editorial: Publish Central, 2025

    1923630156 / 9781923630154

    • Tapa dura

    Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK

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    Condición: Nuevo

    EUR 38,13

    Envío por EUR 6,84 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

  • Idioma: Inglés

    Editorial: Publish Central, 2025

    1923630156 / 9781923630154

    • Tapa dura

    Librería: Rarewaves.com USA, London, LONDO, Reino UnidoRarewaves.com USA

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    Condición: Nuevo

    EUR 46,47

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    Cantidad disponible: Más de 20 disponibles

    Hardback. Condición: New.

  • Idioma: Inglés

    Editorial: Publish Central, 2025

    1923630008 / 9781923630000

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    Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller

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    Condición: Nuevo

    EUR 24,12

    Envío por EUR 32,54 
    Se envía de Australia a Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: new. Paperback. What if your next customer didnt have a pulse, preferences, or patience for poor performance?In Machine Customers: The Evolution Has Begun, CX Evolutionist, Katja Forbes, reveals how intelligent agents, autonomous procurement systems, and logic-driven buying platforms are silently revolutionising commerce. This trillion-dollar transformation is happening now, not in some distant future.Visa and Mastercards AI agents are shopping for customers. Walmarts AI procurement makes million-dollar purchasing decisions in seconds without human intervention. Consumer advocate agents negotiate you out of your gym contracts. ChatGPT Agent will plan and book your holidays. These machine customers dont respond to emotional appeals or brand storytelling. They evaluate clear information, consistent performance, and verifiable claims faster than any human ever could.Every business leader should be asking the same question: "How do we stay competitive when our customers are machines?" Forbes provides the answer. Drawing on exclusive interviews with Don Scheibenreif (Gartners leading machine customer authority) and Bruce Temkin (creator of industry-standard CX metrics), plus experts from Salesforce, Qualtrics, and other industry leaders, this book reveals the strategic playbook early adopters are using to build competitive advantages.The book transforms abstract concepts into Monday-morning implementation through original frameworks: the Machine Customer Experience Strategy Map, five Machine Customer types, and step-by-step guidance for redesigning customer journeys that win both human hearts and machine logic. There are 30-60-90 day plans for leaders and advice on how to set up a machine customer experience operating system in their organisation.Forbes shows leaders exactly how to make their businesses discoverable to AI agents, design machine-readable value propositions, navigate machine trust and ethics and build algorithmic loyalty systems that lock out competitors. More importantly, she reveals how to excel in the hybrid reality where businesses must serve both emotional humans and logical machines simultaneously.The businesses that understand this evolution first will dominate their industries. Those that dont will become irrelevant. Forbes ensures readers will be in the first category. Machine customers are already buying - fast, logical and emotion-free. Katja Forbes reveals how AI agents, autonomous procurement and machine-driven decision-making are reshaping commerce, and shows leaders exactly how to stay competitive. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

  • Idioma: Inglés

    Editorial: Publish Central, 2025

    1923630156 / 9781923630154

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    Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books

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    Condición: Nuevo

    EUR 55,20

    Envío por EUR 14,57 
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    Cantidad disponible: 2 disponibles

    Hardcover. Condición: Brand New. 338 pages. 6.14x1.06x9.21 inches. In Stock.

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    Idioma: Inglés

    Editorial: Publish Central, AU, 2025

    1923630008 / 9781923630000

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    Librería: Rarewaves USA United, HEBRON, KY, Estados Unidos de AmericaRarewaves USA United

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    Condición: Nuevo

    EUR 27,60

    Envío por EUR 43,97 
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    Cantidad disponible: Más de 20 disponibles

    Paperback. Condición: New.

  • Idioma: Inglés

    Editorial: Publish Central Dez 2025, 2025

    1923630156 / 9781923630154

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    Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH

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    Condición: Nuevo

    EUR 56,67

    Envío por EUR 35,00 
    Se envía de Alemania a Estados Unidos de America

    Cantidad disponible: 2 disponibles

    Buch. Condición: Neu. Neuware - What if your next customer didn't have a pulse, preferences, or patience for poor performance In Machine Customers: The Evolution Has Begun, CX Evolutionist, Katja Forbes, reveals how intelligent agents, autonomous procurement systems, and logic-driven buying platforms are silently revolutionising commerce. This trillion-dollar transformation is happening now, not in some distant future.Visa and Mastercard's AI agents are shopping for customers. Walmart's AI procurement makes million-dollar purchasing decisions in seconds without human intervention. Consumer advocate agents negotiate you out of your gym contracts. ChatGPT Agent will plan and book your holidays. These machine customers don't respond to emotional appeals or brand storytelling. They evaluate clear information, consistent performance, and verifiable claims faster than any human ever could.Every business leader should be asking the same question: 'How do we stay competitive when our customers are machines ' Forbes provides the answer. Drawing on exclusive interviews with Don Scheibenreif (Gartner's leading machine customer authority) and Bruce Temkin (creator of industry-standard CX metrics), plus experts from Salesforce, Qualtrics, and other industry leaders, this book reveals the strategic playbook early adopters are using to build competitive advantages.The book transforms abstract concepts into Monday-morning implementation through original frameworks: the Machine Customer Experience Strategy Map, five Machine Customer types, and step-by-step guidance for redesigning customer journeys that win both human hearts and machine logic. There are 30-60-90-day plans for leaders and advice on how to set up a machine-customer experience operating system in their organisation.Forbes shows leaders exactly how to make their businesses discoverable to AI agents, design machine-readable value propositions, navigate machine trust and ethics and build algorithmic loyalty systems that lock out competitors. More importantly, she reveals how to excel in the hybrid reality where businesses must serve both emotional humans and logical machines simultaneously.The businesses that understand this evolution first will dominate their industries. Those that don't will become irrelevant. Forbes ensures readers will be in the first category.…

  • Idioma: Inglés

    Editorial: Publish Central, AU, 2025

    1923630008 / 9781923630000

    • Tapa blanda

    Librería: Rarewaves.com UK, London, Reino UnidoRarewaves.com UK

    Vendedor de 5 estrellas
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    Condición: Nuevo

    EUR 27,00

    Envío por EUR 75,77 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    Paperback. Condición: New.

  • Idioma: Inglés

    Editorial: Publish Central, 2025

    1923630156 / 9781923630154

    • Tapa dura

    Librería: Rarewaves.com UK, London, Reino UnidoRarewaves.com UK

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    Condición: Nuevo

    EUR 44,25

    Envío por EUR 75,77 
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    Cantidad disponible: Más de 20 disponibles

    Hardback. Condición: New.

  • Idioma: Inglés

    Editorial: Publish Central, 2025

    1923630008 / 9781923630000

    • Tapa blanda
    • Impresión bajo demanda

    Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail

    Vendedor de 5 estrellas
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    Condición: Nuevo

    EUR 27,33

     Gastos de envío gratis 
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    Cantidad disponible: 1 disponible

    Paperback. Condición: new. Paperback. What if your next customer didnt have a pulse, preferences, or patience for poor performance?In Machine Customers: The Evolution Has Begun, CX Evolutionist, Katja Forbes, reveals how intelligent agents, autonomous procurement systems, and logic-driven buying platforms are silently revolutionising commerce. This trillion-dollar transformation is happening now, not in some distant future.Visa and Mastercards AI agents are shopping for customers. Walmarts AI procurement makes million-dollar purchasing decisions in seconds without human intervention. Consumer advocate agents negotiate you out of your gym contracts. ChatGPT Agent will plan and book your holidays. These machine customers dont respond to emotional appeals or brand storytelling. They evaluate clear information, consistent performance, and verifiable claims faster than any human ever could.Every business leader should be asking the same question: "How do we stay competitive when our customers are machines?" Forbes provides the answer. Drawing on exclusive interviews with Don Scheibenreif (Gartners leading machine customer authority) and Bruce Temkin (creator of industry-standard CX metrics), plus experts from Salesforce, Qualtrics, and other industry leaders, this book reveals the strategic playbook early adopters are using to build competitive advantages.The book transforms abstract concepts into Monday-morning implementation through original frameworks: the Machine Customer Experience Strategy Map, five Machine Customer types, and step-by-step guidance for redesigning customer journeys that win both human hearts and machine logic. There are 30-60-90 day plans for leaders and advice on how to set up a machine customer experience operating system in their organisation.Forbes shows leaders exactly how to make their businesses discoverable to AI agents, design machine-readable value propositions, navigate machine trust and ethics and build algorithmic loyalty systems that lock out competitors. More importantly, she reveals how to excel in the hybrid reality where businesses must serve both emotional humans and logical machines simultaneously.The businesses that understand this evolution first will dominate their industries. Those that dont will become irrelevant. Forbes ensures readers will be in the first category. Machine customers are already buying - fast, logical and emotion-free. Katja Forbes reveals how AI agents, autonomous procurement and machine-driven decision-making are reshaping commerce, and shows leaders exactly how to stay competitive. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

  • Idioma: Inglés

    Editorial: Publish Central, 2025

    1923630156 / 9781923630154

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    Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail

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    Condición: Nuevo

    EUR 43,21

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    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Hardcover. Condición: new. Hardcover. What if your next customer didn't have a pulse, preferences, or patience for poor performance?In Machine Customers: The Evolution Has Begun, CX Evolutionist, Katja Forbes, reveals how intelligent agents, autonomous procurement systems, and logic-driven buying platforms are silently revolutionising commerce. This trillion-dollar transformation is happening now, not in some distant future.Visa and Mastercard's AI agents are shopping for customers. Walmart's AI procurement makes million-dollar purchasing decisions in seconds without human intervention. Consumer advocate agents negotiate you out of your gym contracts. ChatGPT Agent will plan and book your holidays. These machine customers don't respond to emotional appeals or brand storytelling. They evaluate clear information, consistent performance, and verifiable claims faster than any human ever could.Every business leader should be asking the same question: "How do we stay competitive when our customers are machines?" Forbes provides the answer. Drawing on exclusive interviews with Don Scheibenreif (Gartner's leading machine customer authority) and Bruce Temkin (creator of industry-standard CX metrics), plus experts from Salesforce, Qualtrics, and other industry leaders, this book reveals the strategic playbook early adopters are using to build competitive advantages.The book transforms abstract concepts into Monday-morning implementation through original frameworks: the Machine Customer Experience Strategy Map, five Machine Customer types, and step-by-step guidance for redesigning customer journeys that win both human hearts and machine logic. There are 30-60-90-day plans for leaders and advice on how to set up a machine-customer experience operating system in their organisation.Forbes shows leaders exactly how to make their businesses discoverable to AI agents, design machine-readable value propositions, navigate machine trust and ethics and build algorithmic loyalty systems that lock out competitors. More importantly, she reveals how to excel in the hybrid reality where businesses must serve both emotional humans and logical machines simultaneously.The businesses that understand this evolution first will dominate their industries. Those that don't will become irrelevant. Forbes ensures readers will be in the first category. Machine customers are already buying - fast, logical and emotion-free. Katja Forbes reveals how AI agents, autonomous procurement and machine-driven decision-making are reshaping commerce, and shows leaders exactly how to stay competitive. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

  • Idioma: Inglés

    Editorial: Publish Central, 2025

    1923630156 / 9781923630154

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    Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books

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    Condición: Nuevo

    EUR 36,25

    Envío por EUR 7,58 
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    Cantidad disponible: 4 disponibles

    Condición: New. Print on Demand.

  • Idioma: Inglés

    Editorial: Publish Central, 2025

    1923630156 / 9781923630154

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    Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios

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    Condición: Nuevo

    EUR 34,86

    Envío por EUR 9,95 
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    Cantidad disponible: 4 disponibles

    Condición: New. PRINT ON DEMAND.

  • Idioma: Inglés

    Editorial: Publish Central, 2025

    1923630156 / 9781923630154

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    Librería: Books Puddle, Woodside, NY, Estados Unidos de AmericaBooks Puddle

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    Condición: Nuevo

    EUR 43,15

    Envío por EUR 3,51 
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    Cantidad disponible: 4 disponibles

    Condición: New. Print on Demand.

  • Idioma: Inglés

    Editorial: Publish Central, 2025

    1923630008 / 9781923630000

    • Tapa blanda
    • Impresión bajo demanda

    Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH

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    Condición: Nuevo

    EUR 34,54

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    Cantidad disponible: 2 disponibles

    Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - What if your next customer didn't have a pulse, preferences, or patience for poor performance In Machine Customers: The Evolution Has Begun, CX Evolutionist, Katja Forbes, reveals how intelligent agents, autonomous procurement systems, and logic-driven buying platforms are silently revolutionising commerce. This trillion-dollar transformation is happening now, not in some distant future.Visa and Mastercard's AI agents are shopping for customers. Walmart's AI procurement makes million-dollar purchasing decisions in seconds without human intervention. Consumer advocate agents negotiate you out of your gym contracts. ChatGPT Agent will plan and book your holidays. These machine customers don't respond to emotional appeals or brand storytelling. They evaluate clear information, consistent performance, and verifiable claims faster than any human ever could.Every business leader should be asking the same question: 'How do we stay competitive when our customers are machines ' Forbes provides the answer. Drawing on exclusive interviews with Don Scheibenreif (Gartner's leading machine customer authority) and Bruce Temkin (creator of industry-standard CX metrics), plus experts from Salesforce, Qualtrics, and other industry leaders, this book reveals the strategic playbook early adopters are using to build competitive advantages.The book transforms abstract concepts into Monday-morning implementation through original frameworks: the Machine Customer Experience Strategy Map, five Machine Customer types, and step-by-step guidance for redesigning customer journeys that win both human hearts and machine logic. There are 30-60-90-day plans for leaders and advice on how to set up a machine-customer experience operating system in their organisation.Forbes shows leaders exactly how to make their businesses discoverable to AI agents, design machine-readable value propositions, navigate machine trust and ethics and build algorithmic loyalty systems that lock out competitors. More importantly, she reveals how to excel in the hybrid reality where businesses must serve both emotional humans and logical machines simultaneously.The businesses that understand this evolution first will dominate their industries. Those that don't will become irrelevant. Forbes ensures readers will be in the first category. …

  • Idioma: Inglés

    Editorial: Publish Central, 2025

    1923630008 / 9781923630000

    • Tapa blanda
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    Librería: CitiRetail, Stevenage, Reino UnidoCitiRetail

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    Condición: Nuevo

    EUR 30,00

    Envío por EUR 43,13 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: new. Paperback. What if your next customer didnt have a pulse, preferences, or patience for poor performance?In Machine Customers: The Evolution Has Begun, CX Evolutionist, Katja Forbes, reveals how intelligent agents, autonomous procurement systems, and logic-driven buying platforms are silently revolutionising commerce. This trillion-dollar transformation is happening now, not in some distant future.Visa and Mastercards AI agents are shopping for customers. Walmarts AI procurement makes million-dollar purchasing decisions in seconds without human intervention. Consumer advocate agents negotiate you out of your gym contracts. ChatGPT Agent will plan and book your holidays. These machine customers dont respond to emotional appeals or brand storytelling. They evaluate clear information, consistent performance, and verifiable claims faster than any human ever could.Every business leader should be asking the same question: "How do we stay competitive when our customers are machines?" Forbes provides the answer. Drawing on exclusive interviews with Don Scheibenreif (Gartners leading machine customer authority) and Bruce Temkin (creator of industry-standard CX metrics), plus experts from Salesforce, Qualtrics, and other industry leaders, this book reveals the strategic playbook early adopters are using to build competitive advantages.The book transforms abstract concepts into Monday-morning implementation through original frameworks: the Machine Customer Experience Strategy Map, five Machine Customer types, and step-by-step guidance for redesigning customer journeys that win both human hearts and machine logic. There are 30-60-90 day plans for leaders and advice on how to set up a machine customer experience operating system in their organisation.Forbes shows leaders exactly how to make their businesses discoverable to AI agents, design machine-readable value propositions, navigate machine trust and ethics and build algorithmic loyalty systems that lock out competitors. More importantly, she reveals how to excel in the hybrid reality where businesses must serve both emotional humans and logical machines simultaneously.The businesses that understand this evolution first will dominate their industries. Those that dont will become irrelevant. Forbes ensures readers will be in the first category. Machine customers are already buying - fast, logical and emotion-free. Katja Forbes reveals how AI agents, autonomous procurement and machine-driven decision-making are reshaping commerce, and shows leaders exactly how to stay competitive. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

  • Idioma: Inglés

    Editorial: Publish Central, 2025

    1923630156 / 9781923630154

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    Librería: CitiRetail, Stevenage, Reino UnidoCitiRetail

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    Condición: Nuevo

    EUR 42,60

    Envío por EUR 43,13 
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    Cantidad disponible: 1 disponible

    Hardcover. Condición: new. Hardcover. What if your next customer didn't have a pulse, preferences, or patience for poor performance?In Machine Customers: The Evolution Has Begun, CX Evolutionist, Katja Forbes, reveals how intelligent agents, autonomous procurement systems, and logic-driven buying platforms are silently revolutionising commerce. This trillion-dollar transformation is happening now, not in some distant future.Visa and Mastercard's AI agents are shopping for customers. Walmart's AI procurement makes million-dollar purchasing decisions in seconds without human intervention. Consumer advocate agents negotiate you out of your gym contracts. ChatGPT Agent will plan and book your holidays. These machine customers don't respond to emotional appeals or brand storytelling. They evaluate clear information, consistent performance, and verifiable claims faster than any human ever could.Every business leader should be asking the same question: "How do we stay competitive when our customers are machines?" Forbes provides the answer. Drawing on exclusive interviews with Don Scheibenreif (Gartner's leading machine customer authority) and Bruce Temkin (creator of industry-standard CX metrics), plus experts from Salesforce, Qualtrics, and other industry leaders, this book reveals the strategic playbook early adopters are using to build competitive advantages.The book transforms abstract concepts into Monday-morning implementation through original frameworks: the Machine Customer Experience Strategy Map, five Machine Customer types, and step-by-step guidance for redesigning customer journeys that win both human hearts and machine logic. There are 30-60-90-day plans for leaders and advice on how to set up a machine-customer experience operating system in their organisation.Forbes shows leaders exactly how to make their businesses discoverable to AI agents, design machine-readable value propositions, navigate machine trust and ethics and build algorithmic loyalty systems that lock out competitors. More importantly, she reveals how to excel in the hybrid reality where businesses must serve both emotional humans and logical machines simultaneously.The businesses that understand this evolution first will dominate their industries. Those that don't will become irrelevant. Forbes ensures readers will be in the first category. Machine customers are already buying - fast, logical and emotion-free. Katja Forbes reveals how AI agents, autonomous procurement and machine-driven decision-making are reshaping commerce, and shows leaders exactly how to stay competitive. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

  • Idioma: Inglés

    Editorial: Publish Central, 2025

    1923630156 / 9781923630154

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    Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller

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    Hardcover. Condición: new. Hardcover. What if your next customer didn't have a pulse, preferences, or patience for poor performance?In Machine Customers: The Evolution Has Begun, CX Evolutionist, Katja Forbes, reveals how intelligent agents, autonomous procurement systems, and logic-driven buying platforms are silently revolutionising commerce. This trillion-dollar transformation is happening now, not in some distant future.Visa and Mastercard's AI agents are shopping for customers. Walmart's AI procurement makes million-dollar purchasing decisions in seconds without human intervention. Consumer advocate agents negotiate you out of your gym contracts. ChatGPT Agent will plan and book your holidays. These machine customers don't respond to emotional appeals or brand storytelling. They evaluate clear information, consistent performance, and verifiable claims faster than any human ever could.Every business leader should be asking the same question: "How do we stay competitive when our customers are machines?" Forbes provides the answer. Drawing on exclusive interviews with Don Scheibenreif (Gartner's leading machine customer authority) and Bruce Temkin (creator of industry-standard CX metrics), plus experts from Salesforce, Qualtrics, and other industry leaders, this book reveals the strategic playbook early adopters are using to build competitive advantages.The book transforms abstract concepts into Monday-morning implementation through original frameworks: the Machine Customer Experience Strategy Map, five Machine Customer types, and step-by-step guidance for redesigning customer journeys that win both human hearts and machine logic. There are 30-60-90-day plans for leaders and advice on how to set up a machine-customer experience operating system in their organisation.Forbes shows leaders exactly how to make their businesses discoverable to AI agents, design machine-readable value propositions, navigate machine trust and ethics and build algorithmic loyalty systems that lock out competitors. More importantly, she reveals how to excel in the hybrid reality where businesses must serve both emotional humans and logical machines simultaneously.The businesses that understand this evolution first will dominate their industries. Those that don't will become irrelevant. Forbes ensures readers will be in the first category. Machine customers are already buying - fast, logical and emotion-free. Katja Forbes reveals how AI agents, autonomous procurement and machine-driven decision-making are reshaping commerce, and shows leaders exactly how to stay competitive. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

  • Idioma: Inglés

    Editorial: Publish Central, 2025

    1923630008 / 9781923630000

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    Taschenbuch. Condición: Neu. Machine Customers | How AI that buys is changing everything | Katja Forbes | Taschenbuch | Englisch | 2025 | Publish Central | EAN 9781923630000 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…