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Paper. Condición: Fine. Trade Paperback.

Paperback. Condición: Very Good. The Strategic Planning Workbook is a practical guide that any manager can pick up and immediately use to implement a strategic plan. Now in its second edition, it has been fully updated and includes new material on crafting mission, vision and value. It continues to provide the concepts needed to perform the thinking, the tools to gather the necessary information, the techniques to make a decision and the frameworks to translate conclusions into action plans. Refreshingly free of all the usual grand business models peddled by consultants and academics, this workbook will not intimidate those who shrink in horror at the mention of strategic planning! In a clear and accessible style Neville Lake draws on a mixture of his own diagnostic tools, analytical techniques and decision-making processes, guiding the reader through the four key stages involved in startegic planning: Strategic thinking (insight) Collecting the right data (information) Making the right decisions (imperatives) Making the difference (implementation). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Soft cover. Condición: Very Good. No Jacket. First Printing. Scant edgewear, clean interior. Size: Trade Paperback. Book.

Paperback. Condición: Very Good. The world of digital media is changing at a phenomenal pace. Its constantly evolving technologies, and the way people are using them, is transforming not just how we access our information, but how we interact and communicate with one another on a global scale. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future. The book will show you, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for your business, now and in the future. Understanding Digital Marketing will help you: - choose online marketing channels to get your products and services to market; - understand the origins of digital marketing and the trends shaping its future; - achieve the competitive edge to keep you ahead of the pack; The book will explore in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies. Including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing will give you the tools to utilize the power of the internet to take your business wherever you want it to go. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Paperback. Condición: Very Good. Praise and Reviews `A valuable resource for trainers, both new and experienced. and others with responsibility for training and development.` The Training Officer "As an introduction to the field of training, the book has much to offer." Dr Alan Mumford 'The way in which the authors deal with real issues is most impressive' Financial Adviser, 25 June 2002 `This book should be compulsory reading every five years for all those in the training profession.` Careers Extra Firmly established as a reliable and comprehensive introduction to the topic, this updated edition has been expanded to include information on recent changes in the field of training. For this fifth edition, the authors have expanded on and amplified the wide-ranging structure of the book to produce a comprehensive outline of the major instructional and training concepts, and their relationship to training in practice. The book is illustrated throughout with real-life examples and numerous figures and diagrams, and issues examined in detail include: the role of training in organisations proactive and reactive assessments of training needs theoretical models of training competence-based training training objectives training strategies and training methods validation, evaluation and assessment of training Written with the newcomer to the training function particularly in mind, this practical and engaging book is as valuable to those seeking to put their training experience into a coherent context as it is to managers who need to understand the role that training can play. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. Do you need to prepare for an aptitude test for an interview or selection process? Do you want to practise and improve your scores? Ultimate Aptitude Tests, now in its fourth edition and part of the best-selling Ultimate series, is the largest and most comprehensive book of its kind, boasting over 1000 varied practice aptitude questions with accompanying answers and explanations. In such a competitive job market, it's the perfect book to ensure you're entirely prepared to get those high scores and impress potential employers. Businesses use aptitude tests when recruiting; sometimes even to fast-track potential leaders. Providing essential practice, Ultimate Aptitude Tests includes tests like those you are likely to encounter, including abstract visual tests, verbal and numerical reasoning tests, practical skills and understanding tests, spatial and systems potential tests and logic and intuition tests of different types. This new edition also now includes a brand new section on online testing environments as well as free access to a separate full online test to evaluate your abilities. Ultimate Aptitude Tests is brilliant preparation for candidates wishing to outshine their competition and secure their dream job.About the Ultimate series.The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you from your job search to completing an interview, it includes guidance on CV or resume and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. Learn to Drive is long established as one of the most popular, best-selling guides to preparing for your driving test - and now it's even better. This new edition of Learn to Drive contains all you need in one book. Fully revised and updated, it is the only book available that includes advice on both the practical and theory tests, as well as the Highway Code. Full colour throughout and with over 500 brand new illustrations, this essential guide is designed to be as user-friendly as possible and will ensure that you are well prepared for both tests. It covers: getting to know the car; the first steps in learning to drive; handling all the manoeuvres; using common sense and avoiding danger; coping with higher speeds; dealing with difficult situations and basic maintenance. By following the carefully structured step-by-step programme in Learn to Drive, you can boost your confidence and improve your chances of passing first time. For half the cost of a driving lesson, you can immediately improve your chances of success! The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. The Telegraph Tax Guide is the UK's bestselling tax handbook, containing everything you need to know about completing a self-assessment tax return for the 2023/24 financial year. With advice on how to complete self-assessment tax returns and a number of tax saving tips, this indispensable book includes: - Key changes from the Budget and Treasury Statements - Dealing effectively with HM Revenue and Customs - Worked illustrations showing you how to complete your tax submission - How living or working abroad affects the tax that you pay - Tax saving tips which help you save money Whether you are self-employed, work part time or full time, are unemployed or retired, if you pay tax then The Telegraph Tax Guide is invaluable. It helps ensure that you are as tax efficient as possible, offering practical advice, timetables and examples that make the complex and challenging world of tax returns easier to understand. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. How to Pass Graduate Psychometric Tests provides a huge bank of questions as well as advice and practice exercises to help you prepare for the rigorous tests used by employers, helping you to build up speed, accuracy and confidence.Covering a range of numerical and verbal skills, it provides 500 practice questions, including 10 realistic full length practice tests; a glossary of essential terms in English usage; a glossary of key mathematical terms and methods; study tips and winning test strategies; answers, explanations and interpretations of your scores. With information on what to expect when attending an assessment centre and detailed advice on how to excel in each activity, How to Pass Graduate Psychometric Tests provides unrivalled support to help you to succeed and win that graduate job. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. How to Grow Leaders is a ground-breaking book which sets the record straight on leadership development, the nature of leadership and how it can be taught.John Adair identifies the seven key principles of leadership development, and answers vital questions on how to select, train and educate leaders at team, operational and strategic leadership levels. In doing so he discusses topics such as the manager as leader, how people become leaders, how to manage leadership training, learning to be a strategic leader and training team leaders.Effective leadership is a crucial factor in business success. How to Grow Leaders will help you to develop these skills in others, whilst guiding you on your own personal journey towards excellence as a leader. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. To promote safe practice, nursing schools test for basic arithmetic both at interview stage and during the 3 years of nurse training. How to Master Nursing Calculations will help you to cope with these tests, offering a step-by-step approach which will take you from base-level knowledge to competency both in drug calculations and the ability to read drug dosage charts.The book begins with a helpful diagnostic section which will help you to identify your strengths and weaknesses, before going on to cover basic numeracy. The book goes on to deal with drug dosage calculations and prescription awareness questions at both basic and more advanced levels. You are therefore able to take a measured and progressive approach to your learning.It features clear illustrations showing how to read instrument scales, medical admin records and pharmaceutical labels. Combining drug dosage charts, a chapter on drug administration (including a list of abbreviations and their meanings), mock tests with answers and full explanations, How to Master Nursing Calculations will be an essential asset during your years as a trainee nurse - and beyond. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. Every business should introduce new technologies to improve their performance? The only way to innovate is to think outside of the box? And obviously, having a Chief Strategy Officer is a guarantee of success. Really? The reality is that there are no magic recipes for success. If there were, every company would use them, and no single company would be outstanding. Business strategy is messy, requires hard graft and is difficult to get right. And yet the world of strategy is dominated by management consultants and business gurus making sweeping generalizations, oversimplifying business thinking and peddling their own unfounded ideas. But do these methods actually work? Myths of Strategy debunks thirty of these most common strategy sagas, cutting through consultant hyperbole and provide you with tried and test business ideas that will make your company more successful. About the Business Myths series. The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. All start-up businesses must be founded on product expertise, a grasp of digitization, and being aware of market forces. Tech start-ups also need a unique understanding of accounting to succeed, knowledge which is required to power their more innovative business models, and the ways of working that drive technology-based businesses. Unlike traditional accounting manuals or those aimed more generally at small business operators, Financial Management for Technology Start-Ups concentrates on what is important in financial terms for technology-based and innovation focused entrepreneurial businesses.Featuring a simple yet effective 'Start-Up Financial Control Loop' and 'Tech Start-Up Tracker,' Financial Management for Technology Start-Ups offers a complete and must-have financial toolkit for launching and managing a tech start-up. The book covers all relevant facets of accounting and finance not covered by any other publication by using straight-forward language, extensive practical illustrations and case studies to demonstrate the financial understanding that has become essential to technology and innovation-based start-ups. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating:-Marketing automation, personalization, messaging and email -Online and offline integration-The power of technologies, such as AI-New data protection and privacy strategiesAccompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. The recruitment process for jobs in the Civil Service is tough. Competition is fierce, especially for applicants entering via the Fast Stream process, and candidates must pass qualifying tests to stand a chance of being successful. How to Pass the Civil Service Qualifying Tests aims to help applicants reach the standard demanded by the real tests and ultimately achieve their goal of working for the Civil Service. This new edition has been updated to include guidance on standard entry, as well as additional information Fast Stream access. There is a brand new chapter covering questionnaires applicants are likely to encounter, plus work assignment examples, expert advice and challenging new practice questions relevant to the tests used to recruit both clerical and Fast Stream applicants. With just a few marks determining a pass or fail, this essential book will help anyone build up speed, accuracy and confidence when taking their Civil Service qualifying tests. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. An in-depth account of aspects of brand management, dealing with the concept and practice of brand management in its totality. Examples and case studies are given throughout of brands across the world, paying particular attention to the development of global brands. This second edition is fully updated to take account of recent developments. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Paperback. Condición: Very Good. Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences. It provides the tools for brands to stand out by defining, designing and delivering distinctive, valuable customer experiences across multiple channels.Because purpose is what you do, not what you claim, On Purpose helps you act on your business purpose by showing you how to make your brand stand out. Each chapter illustrates how to succeed in a specific channel by presenting interviews with purpose-driven leaders such as Vernon Hill (Metro Bank), John Forrest (Premier Inn) and Gav Thompson (giffgaff) and case studies of companies including:- Altro- Barclays Bank- Best Western- citizenM- IKEA- LEGO- Liberty Global Business Services- London 2012 Olympics- Lush- Nissan- O2- Timpson- Zappos. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. The UK Clinical Aptitude Test (UKCAT) is used by the majority of UK medical and dentistry schools to identify the brightest candidates most suitable for training at their institutions.With over 700 questions, the best-selling How to Master the UKCAT, 5th edition contains the most up-to-date and representative questions than any other book. Questions are designed to build up speed and accuracy across the five sections of the test, and answers include detailed explanations to ensure that you maximize your learning.Now including a full section on the 'situational judgement' questions introduced in 2013 and a brand new mock test to help you get in some serious score improving practice, How to Master the UKCAT will help you prepare for the test, learn the demands of each section and develop a winning approach that gets results. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. How long do you stay in each job? Millions of us change roles on average every three years. A nation of job-hoppers, every promotion or change presents the same issues and worries and there's no getting away from those first day nerves. Ultimate New Job will prepare you for the toughest few months of your life, when fitting in is everything and first impressions count. Covering every aspect of starting a new job or internship, it tackles the top fifteen questions that people ask when starting a new position, from handling the offer and resigning from your current post, to researching the organisation, networking and finding your place within the team. With realistic, practical advice, Ultimate New Job tackles all of your concerns head on, making your first weeks and months as smooth a transition as possible - for you and your new employer. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. This revised and updated guide to office management, Organised Executive describes the techniques that busy managers can use to increase productivity, reduce wastage and ensure efficiency. It covers such areas as time management, administration, meetings and the reduction of paperwork. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. Our lives are getting faster and faster. We are engulfed in constant distraction from email, social media and our 'always on' work culture. We are too busy, too overloaded with information and too focused on analytical left-brain thinking processes to be creative. Too Fast to Think exposes how our current work practices, media culture and education systems are detrimental to innovation. The speed and noise of modern life is undermining the clarity and quiet that is essential to power individual thought. Our best ideas are often generated when we are free to think diffusely, in an uninterrupted environment, which is why moments of inspiration so often occur in places completely separate to our offices. To reclaim creativity, Too Fast to Think teaches you how to retrain your brain into allowing creative ideas to emerge, before they are shut down by interruption, distraction or the self-doubt of your over-rational brain. This is essential reading for anyone who wants to maximize their creative potential, as well as that of their team. Supported by cutting-edge research from the University of the Arts London and insightful interviews with business leaders, academics, artists, politicians and psychologists, Chris Lewis takes a holistic approach to explain the 8 crucial traits that are inherently linked to creation and innovation. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Paperback. Condición: Very Good. Praise and Reviews "I am delighted that a new generation of entrepreneurs is emerging whose ideas and innovation will provide the momentum to drive business in this country forward. Rachel Bridge's inspiring book has perfectly summed up the passion, the commitment and the sheer excitement of being an entrepreneur and will help encourage many others to do the same."- Sir Richard BransonEvery year thousands of hopeful entrepreneurs decide to take the plunge. Many fail but equally many go on to achieve great success and huge profits.So what is it that marks the line between success and failure? Why is it that some race ahead to glory whilst others fall at the first hurdle?In this fascinating new book, 40 successful entrepreneurs explain how they managed to defy the odds and turn their dreams into reality. They tell how they decided what to do, how they got started, how they found the money they needed and how they went about it. But they also reveal how they had doubts, made stupid mistakes and encountered overwhelming frustrations along the way.Gutsy, inspiring and life affirming.if you have ever dreamt of starting up a business of your own, this book is for you. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. Dealing with difficult people can make life impossible. The workplace is inhabited by a wide variety of people and it can sometimes be difficult to get on with them as well as get on with your work. However by understanding difficult people and the things they do, the problematic situations and awkward issues can be resolved.Dealing with Difficult People looks at individual behaviour, what drives it and how to cope with it. Roy Lilley covers every angle including: recognizing the seven types of difficult person, what conflict is and how to handle it, handling aggressive people, motivating lazy colleagues, dealing with difficult customers and handling complaints.A practical, accessible book, it is essential reading for managers looking to improve performance, sales people looking to win more business and for anyone who has to deal with difficult colleagues or the public. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Paperback. Condición: Very Good. Numerical reasoning or data interpretation tests are an increasingly popular way of assessing candidates at an early stage of the job application process. They represent a considerable challenge to many and the prospect of facing one can be daunting.How to Pass Numerical Reasoning Tests is designed to help those candidates lacking practice or confidence. An overview of the basics is followed by a step-by-step guide to the skills you need to master before taking such a test, including:fractions and decimals;rates;percentages;ratios and proportions.There are also worked examples to help your understanding, and once you have practised you can measure your progress with a mock test. Preparation plays a large part in determining your level of success, and this book will help you to face the rigours of a numerical reasoning test with confidence. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. This new edition of the best-selling job-hunting book of all time should be your essential companion if you are looking for a job. Dealing with the whole process, from creating an outstanding CV and answering the most dreaded interview questions to negotiating a salary, it is suitable for job-seekers at any stage of their career. Great Answers to Tough Interview Questions is full of examples of tough questions that interviewers like to throw at you, showing you how to answer them in a way that will advance your application and help you to secure your dream job. It also offers advice on exploiting the hidden job market, using headhunters, networking, succeeding in telephone interviews, dressing for success, body language, securing a job offer, following up rejections and dealing with multiple offers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. If you need to conduct market research for your company, a good questionnaire is a vital tool. Questionnaire Design covers anything and everything you need to know about constructing the perfect questionnaire for your business. Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises, Questionnaire Design is the book for you. Now fully updated to include vital information about online questionnaires and interviews, their problems and potential, this book will be a useful addition to the bookshelf of every market research practitioner. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. Adopt a clear strategy for social selling, including how to build authority online, gain influence in target communities and engage with decision-makers and changemakers to 'hack' the buying process, with the bestselling book from industry thought-leader Tim Hughes.As the digital landscape continues to change buying habits at both B2B and B2C level, it has become increasingly difficult to reach customers early enough in their decision-making process through traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including:-How to use networks purposefully to build social trust and create a high-quality community-How to develop real influence and authority in your subject area and connect with change-makers-How to scale the social selling strategy across an organization including maturity and investment models, risk and governance, and technology platformsWritten by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this book is essential reading for sales professionals, digital sales directors and SMEs who want to embrace the power of social selling in their organization. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. What motivates people is an important consideration for captains of industry, commerce and the public sector - in fact anyone who works with other people - since people are central to the success of organizations.Leadership and Motivation explores the subject in depth. Leadership guru John Adair reassesses the theories of Herzberg and Maslow - still the major contributors to our understanding of motivation - in the context of Action-Centred Leadership - the concept pioneered and developed by the author.Central to the book are the Fifty-Fifty Rule and the Eight Key Principles of Motivating Others. With the Fifty-Fifty Rule, Adair states that half of a person's motivation comes from within and half is due to their environment - especially the leadership they encounter there. His Eight Key Principles of Motivating Others are: 1. Be self-motivated; 2. Select people who are also self-motivated; 3. Treat everyone as an individual; 4. Set challenging yet realistic targets; 5. Remember that progress motivates; 6. Create a motivating environment; 7. Provide fair rewards; 8. Give recognition. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. This pioneering work from leadership expert John Adair has transformed our understanding of how leadership works and how executives can become business leaders. Accessible guidance on exactly what you need to become a leader is presented in the form of a dialogue with a young business executive, and each fundamental aspect of leadership is discussed including the qualities of leadership, leadership styles, leadership functions, the difference between leadership and management, and strategic leadership.Not Bosses But Leaders is a timeless work of great vision with a solid practical core. Thought provoking and definitive, it springs from the day-to-day realities of management, and will enable you to greatly improve your leadership skills. It is the study of what a leader actually has to do. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condición: Very Good. Test Your Own Aptitude, the biggest and best book on aptitude testing available, is for anyone who wants a successful career - but is unsure where to start. Based on solid scientific research and sound psychological practice, it contains a series of tests and questionnaires that will identify the reader's abilities; personality; and motivation.The results are then used to pinpoint ideal career choices and there is an index of over 400 jobs to help make the whole process easier. Fully revised and updated, it will help readers to make better decisions about their future - by establishing what they can do best and which career suits them most. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…