"A craftsman's handbook on the inside art of drafting a questionnaire." www.getabstract.com "Effectively illustrates the importance of the questionnaire as a decision-making tool... A useful reference for those in the market research industry and a comprehensive introduction for those interested in mastering the intricacies of questionnaire development. This highly informative volume would also serve as a valuable companion for advanced undergraduate and graduate students alike." Choice Magazine "Provides students and practitioners of market research with general rules and principles to be used in creating a questionnaire." Journal of Economic LiteratureReseña del editor:
If you need to conduct market research for your company, a good questionnaire is a vital tool. Questionnaire Design covers anything and everything you need to know about constructing the perfect questionnaire for your business.
Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises, Questionnaire Design is the book for you.
Now fully updated to include vital information about online questionnaires and interviews, their problems and potential, this book will be a useful addition to the bookshelf of every market research practitioner.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Kogan Page, 2008. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0749450282
Descripción Kogan Page, 2008. Paperback. Estado de conservación: New. 2nd. Nº de ref. de la librería DADAX0749450282
Descripción Kogan Page, 2008. Paperback. Estado de conservación: New. Nº de ref. de la librería P110749450282
Descripción Kogan Page Ltd, 2008. Paperback. Estado de conservación: Brand New. 2nd edition. 304 pages. 9.25x6.00x0.50 inches. In Stock. Nº de ref. de la librería zk0749450282