Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice) - Tapa blanda

BRACE, Ian

 
9780749450281: Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Tapa blanda
ISBN 10: 0749450282 ISBN 13: 9780749450281
Editorial: Kogan Page, 2008

Sinopsis

<p>If you need to conduct market research for your company, a good questionnaire is a vital tool. <b><i>Questionnaire Design</i></b> covers anything and everything you need to know about constructing the perfect questionnaire for your business.<br><br> Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, <b><i>Questionnaire Design</i></b> is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises, <b><i>Questionnaire Design</i></b> is the book for you.<br><br> Now fully updated to include vital information about online questionnaires and interviews, their problems and potential, this book will be a useful addition to the bookshelf of every market research practitioner.</p>

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Acerca del autor

<p><b>Ian Brace</b> is director of research methods at TNS UK. He has been a market researcher for over 30 years, during which time he worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup.<br><br><b> Ian Brace </b>is a visiting fellow in market research at Bristol Business School, and currently a member of the council of the Market Research Society and deputy chair of the Market Research Standards Board. He is the author of <i> Questionnaire Design</i>, and co-author of <i>An Introduction to Market &amp; Social Research</i>, also published by Kogan Page.</p>

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Editorial
Kogan Page
Año de publicación
2008
Idioma
Inglés
ISBN 10 
0749450282
ISBN 13 
9780749450281
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
320
Contacto del fabricante
no disponible
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Pärnu mnt. 139b-14
Tallinn
11317
Estonia