"A craftsman's handbook on the inside art of drafting a questionnaire." www.getabstract.com "Effectively illustrates the importance of the questionnaire as a decision-making tool... A useful reference for those in the market research industry and a comprehensive introduction for those interested in mastering the intricacies of questionnaire development. This highly informative volume would also serve as a valuable companion for advanced undergraduate and graduate students alike." Choice Magazine "Provides students and practitioners of market research with general rules and principles to be used in creating a questionnaire." Journal of Economic LiteratureFrom the Publisher:
If you need to conduct market research for your company, a good questionnaire is a vital tool. Questionnaire Design covers anything and everything you need to know about constructing the perfect questionnaire for your business.
Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises, Questionnaire Design is the book for you.
Now fully updated to include vital information about online questionnaires and interviews, their problems and potential, this book will be a useful addition to the bookshelf of every market research practitioner.
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Descripción Kogan Page, 2008. Paperback. Estado de conservación: New. 2nd. Nº de ref. de la librería DADAX0749450282
Descripción Kogan Page, 2008. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at how and when certain kinds of questionnaires should be used. It explains how to compose the right questionnaire for the research. The new edition includes information about online questionnaires and interviews, their problems and potential, and other useful advice about avoiding common errors. Nº de ref. de la librería ABE_book_new_0749450282
Descripción Kogan Page, 2008. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0749450282
Descripción Kogan Page, 2008. Paperback. Estado de conservación: New. Nº de ref. de la librería P110749450282
Descripción Kogan Page. PAPERBACK. Estado de conservación: New. 0749450282 New Condition. Nº de ref. de la librería NEW4.0386072
Descripción Kogan Page, 2008. Paperback. Estado de conservación: Brand New. 2nd edition. 304 pages. 9.25x6.00x0.50 inches. In Stock. Nº de ref. de la librería zk0749450282