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Sinopsis
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.
There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.
Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating:
-Marketing automation, personalization, messaging and email
-Online and offline integration
-The power of technologies, such as AI
-New data protection and privacy strategies
Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.
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Acerca del autor
Simon Kingsnorth is a recognized digital marketing expert with over 20 years of industry experience, he was formerly the Global Head of Digital Marketing at Citi Bank and has provided consultancy services to leading brands such as Vodafone, Asda and Lloyds TSB. He is currently the Founder and CEO of SK, which is a Strategic marketing company that supports small and large businesses around the world to build and execute highly successful marketing strategies.
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- EditorialKogan Page
- Año de publicación2019
- ISBN 10 0749484225
- ISBN 13 9780749484224
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de edición2
- Número de páginas384
- Contacto del fabricanteno disponible
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
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Digital Marketing Strategy : An Integrated Approach to Online Marketing
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ISBN 13: 9780749484224
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
Publicado por
Kogan Page, 2019
ISBN 10: 0749484225
ISBN 13: 9780749484224
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Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780749484224. Nº de ref. del artículo: 5563861
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
Publicado por
Kogan Page, 2019
ISBN 10: 0749484225
ISBN 13: 9780749484224
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780749484224. Nº de ref. del artículo: 5563860
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