Digital Marketing Strategy: An Integrated Approach to Online Marketing - Tapa blanda

Kingsnorth, Simon

 
9780749484224: Digital Marketing Strategy: An Integrated Approach to Online Marketing
Tapa blanda
ISBN 10: 0749484225 ISBN 13: 9780749484224
Editorial: Kogan Page, 2019

Sinopsis

Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.

There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating:
-Marketing automation, personalization, messaging and email
-Online and offline integration
-The power of technologies, such as AI
-New data protection and privacy strategies

Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.

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Acerca del autor

Simon Kingsnorth is a recognized digital marketing expert with over 20 years of industry experience, he was formerly the Global Head of Digital Marketing at Citi Bank and has provided consultancy services to leading brands such as Vodafone, Asda and Lloyds TSB. He is currently the Founder and CEO of SK, which is a Strategic marketing company that supports small and large businesses around the world to build and execute highly successful marketing strategies.

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Editorial
Kogan Page
Año de publicación
2019
Idioma
Inglés
ISBN 10 
0749484225
ISBN 13 
9780749484224
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
384
Contacto del fabricante
no disponible
Persona responsable
no disponible

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9780749498085: Digital Marketing Strategy: An Integrated Approach to Online Marketing

Edición Destacada

ISBN 10:  0749498080 ISBN 13:  9780749498085
Editorial: Kogan Page, 2019
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