Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

3,71 valoración promedio
( 143 valoraciones por Goodreads )
 
9780749453893: Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Book by Ryan Damian Jones Calvin

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas:

"One of the most comprehensive yet easy-to-read books on digital marketing available" ( The Marketer)

Reseña del editor:

The world of digital media is changing at a phenomenal pace. Its constantly evolving technologies, and the way people are using them, is transforming not just how we access our information, but how we interact and communicate with one another on a global scale.

Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future. The book will show you, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for your business, now and in the future.

Understanding Digital Marketing will help you:

- choose online marketing channels to get your products and services to market;

- understand the origins of digital marketing and the trends shaping its future;

- achieve the competitive edge to keep you ahead of the pack;

The book will explore in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies. Including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing will give you the tools to utilize the power of the internet to take your business wherever you want it to go.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Ryan, Damian, Jones, Calvin
Editorial: Kogan Page (2009)
ISBN 10: 0749453893 ISBN 13: 9780749453893
Nuevos Tapa dura Cantidad: 2
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page, 2009. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110749453893

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2.

Damian Ryan, Calvin Jones
Editorial: Kogan Page (2009)
ISBN 10: 0749453893 ISBN 13: 9780749453893
Nuevos Tapa dura Cantidad: 1
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page, 2009. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0749453893

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Gastos de envío: EUR 3,57
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