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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation - Tapa dura
Sinopsis
The world of digital media is changing at a phenomenal pace. Its constantly evolving technologies, and the way people are using them, is transforming not just how we access our information, but how we interact and communicate with one another on a global scale.
Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future. The book will show you, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for your business, now and in the future.
Understanding Digital Marketing will help you:
- choose online marketing channels to get your products and services to market;
- understand the origins of digital marketing and the trends shaping its future;
- achieve the competitive edge to keep you ahead of the pack;
The book will explore in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies. Including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing will give you the tools to utilize the power of the internet to take your business wherever you want it to go.
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Acerca de los autores
Damian Ryan is a pioneer of digital. Based in London, UK, he started out as a media innovator with over 50 magazines under his belt and became one of the first individuals globally to start placing banner ads on websites back in the early 90s. He created ICAN, the UK and Ireland's first digital marketing agency, in 1997 and following the 'proverbial pivot' in 2005, went on to become a corporate finance advisor for leading marcomms, martech and media organizations. He is now Head of Media and Technology Mergers and Acquisitions for BDO, one of the largest professional services firms in the world.
Ryan has written eight books published by Kogan Page, including the bestselling Understanding Digital Marketing. He was awarded The Golden Spider Award for Outstanding Contribution to the Digital Sector in 2019, further cementing his influence as a global commentator on all things digital.
Calvin Jones is a freelance writer, journalist, blogger, online marketer and author who helps organisations of all sizes to communicate more effectively both on and off-line. With a broad foundation of experience with large public utilities, SMEs and technology start-ups, over the years Calvin has refined his talent for taking complex ideas and making them accessible to a mainstream audience.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialKogan Page
- Año de publicación2008
- ISBN 10 0749453893
- ISBN 13 9780749453893
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de edición1
- Número de páginas288
- Contacto del fabricanteno disponible
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Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation
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ISBN 10: 0749453893
ISBN 13: 9780749453893
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Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation
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Kogan Page, Limited, 2009
ISBN 10: 0749453893
ISBN 13: 9780749453893
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Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation
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Kogan Page, Limited, 2009
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ISBN 13: 9780749453893
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Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation
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Kogan Page, Limited, 2009
ISBN 10: 0749453893
ISBN 13: 9780749453893
Antiguo o usado
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Condición: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP29208247
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