9781032830445 - consumer decision-making, analytics and ai (routledge studies in marketing) de smith, andrew; lukinova, evgeniya; harvey, john; smith, gavin; mansilla, roberto; goulding, james; nica-avram, georgiana (20 resultados)
Consumer Decision-making, Analytics and Ai
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto
Idioma: Inglés
Editorial: Routledge, 2025
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Consumer Decision-making, Analytics and Ai
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto
Idioma: Inglés
Editorial: Routledge, 2025
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
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Consumer Decision-making, Analytics and Ai
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto
Idioma: Inglés
Editorial: Routledge, 2025
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Consumer Decision-Making, Analytics and AI (Routledge Studies in Marketing)
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto; Goulding, James; Nica-Avram, Georgiana
Idioma: Inglés
Editorial: Routledge, 2025
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Consumer Decision-Making, Analytics and AI (Routledge Studies in Marketing)
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto; Goulding, James; Nica-Avram, Georgiana
Idioma: Inglés
Editorial: Routledge, 2025
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Consumer Decision-making, Analytics and Ai
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto
Idioma: Inglés
Editorial: Routledge, 2025
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
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Editorial: Routledge, 2025
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Editorial: Taylor and Francis, 2025
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HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Consumer Decision-Making, Analytics and AI (Routledge Studies in Marketing)
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto; Goulding, James; Nica-Avram, Georgiana
Idioma: Inglés
Editorial: Routledge, 2025
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Consumer Decision-Making, Analytics and AI (Routledge Studies in Marketing)
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto; Goulding, James; Nica-Avram, Georgiana
Idioma: Inglés
Editorial: Routledge, 2025
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Editorial: Routledge, 2025
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Editorial: Routledge, 2025
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Condición: New.
Consumer Decision-making, Analytics and Ai
Smith, Andrew/ Lukinova, Evgeniya/ Harvey, John/ Smith, Gavin/ Mansilla, Roberto
Idioma: Inglés
Editorial: Routledge, 2025
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Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
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EUR 318,30
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Hardcover. Condición: Brand New. 172 pages. 9.18x6.12x9.45 inches. In Stock.
Idioma: Inglés
Editorial: Routledge Jun 2025, 2025
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 180,00
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Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This bo…ok dissects processes and issues at the heart of our emerging reality as human actors embedded in a system of exchange driven by fast-evolving technologies. It is a seminal work on a complex but urgent issue in social and behavioural science.Based on extant and emerging research, the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It synthesizes consumer research with the relevant literature on computational 'thinking,' human- computer interaction, AI, decision delegation and consumer analytics, linking them in a coherent fashion. The authors utilize original exhibits and real- world data in an accessible format to both engage and challenge the reader.This cutting- edge book is a must- read for scholars and upper- level students researching and studying marketing, consumer behaviour, AI, decision-making and behavioural science. 160 pp. Englisch.
Idioma: Inglés
Editorial: Taylor & Francis, 2025
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Librería: moluna, Greven, Alemaniamoluna
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EUR 162,64
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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Andrew Smith, Professor of Consumer Behaviour and Analytics, is the Founding Director of the N/ LAB at Nottingham University Business School.Evgeniya Lukinova is Assistant Professor in Behavioural Analytics at the.
Idioma: Inglés
Editorial: Routledge, 2025
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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EUR 180,00
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Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book di…ssects processes and issues at the heart of our emerging reality as human actors embedded in a system of exchange driven by fast-evolving technologies. It is a seminal work on a complex but urgent issue in social and behavioural science.Based on extant and emerging research, the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It synthesizes consumer research with the relevant literature on computational 'thinking,' human- computer interaction, AI, decision delegation and consumer analytics, linking them in a coherent fashion. The authors utilize original exhibits and real- world data in an accessible format to both engage and challenge the reader.This cutting- edge book is a must- read for scholars and upper- level students researching and studying marketing, consumer behaviour, AI, decision-making and behavioural science.
Consumer Decision-Making, Analytics and AI (Routledge Studies in Marketing)
Smith, Andrew; Lukinova, Evgeniya; Harvey, John; Smith, Gavin; Mansilla, Roberto; Goulding, James; Nica-Avram, Georgiana
Idioma: Inglés
Editorial: Routledge, 2025
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Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
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EUR 239,02
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Condición: New. PRINT ON DEMAND.
Idioma: Inglés
Editorial: Taylor & Francis Ltd, London, 2025
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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail
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EUR 258,97
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Hardcover. Condición: new. Hardcover. Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our…emerging reality as human actors embedded in a system of exchange driven by fast-evolving technologies. It is a seminal work on a complex but urgent issue in social and behavioural science.Based on extant and emerging research, the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It synthesizes consumer research with the relevant literature on computational thinking, human computer interaction, AI, decision delegation and consumer analytics, linking them in a coherent fashion. The authors utilize original exhibits and real- world data in an accessible format to both engage and challenge the reader.This cutting- edge book is a must- read for scholars and upper- level students researching and studying marketing, consumer behaviour, AI, decision-making and behavioural science. Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Idioma: Inglés
Editorial: Taylor & Francis Ltd, London, 2025
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EUR 259,97
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Hardcover. Condición: new. Hardcover. Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our…emerging reality as human actors embedded in a system of exchange driven by fast-evolving technologies. It is a seminal work on a complex but urgent issue in social and behavioural science.Based on extant and emerging research, the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It synthesizes consumer research with the relevant literature on computational thinking, human computer interaction, AI, decision delegation and consumer analytics, linking them in a coherent fashion. The authors utilize original exhibits and real- world data in an accessible format to both engage and challenge the reader.This cutting- edge book is a must- read for scholars and upper- level students researching and studying marketing, consumer behaviour, AI, decision-making and behavioural science. Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Idioma: Inglés
Editorial: Taylor & Francis Ltd, London, 2025
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Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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EUR 288,50
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Hardcover. Condición: new. Hardcover. Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our…emerging reality as human actors embedded in a system of exchange driven by fast-evolving technologies. It is a seminal work on a complex but urgent issue in social and behavioural science.Based on extant and emerging research, the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It synthesizes consumer research with the relevant literature on computational thinking, human computer interaction, AI, decision delegation and consumer analytics, linking them in a coherent fashion. The authors utilize original exhibits and real- world data in an accessible format to both engage and challenge the reader.This cutting- edge book is a must- read for scholars and upper- level students researching and studying marketing, consumer behaviour, AI, decision-making and behavioural science. Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
