Consumer Decision-Making, Analytics and AI (Routledge Studies in Marketing) - Tapa dura
Libro 52 de 60: Routledge Studies in Marketing
Sinopsis
Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our emerging reality as human actors embedded in a system of exchange driven by fast-evolving technologies. It is a seminal work on a complex but urgent issue in social and behavioural science.
Based on extant and emerging research, the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It synthesizes consumer research with the relevant literature on computational ‘thinking,’ human– computer interaction, AI, decision delegation and consumer analytics, linking them in a coherent fashion. The authors utilize original exhibits and real- world data in an accessible format to both engage and challenge the reader.
This cutting- edge book is a must- read for scholars and upper- level students researching and studying marketing, consumer behaviour, AI, decision-making and behavioural science.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Andrew Smith, Professor of Consumer Behaviour and Analytics, is the Founding Director of the N/ LAB at Nottingham University Business School.
Evgeniya Lukinova is Assistant Professor in Behavioural Analytics at the N/LAB, University of Nottingham.
John Harvey is Associate Professor based in the N/LAB at the University of Nottingham.
Gavin Smith is Associate Professor at the University of Nottingham, where he is the Data Science Lead within the N/ LAB.
Roberto Mansilla is Assistant Professor of Social Data Science at the N/ LAB at the University of Nottingham.
James Goulding is a professor of data science and the current Director of the N/ LAB at the University of Nottingham.
Georgiana Nica-Avram is Assistant Professor in Business Analytics in the N/LAB.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Consumer Decision-making, Analytics and Ai
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Consumer Decision-Making, Analytics and AI (Hardcover)
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Hardcover. Condición: new. Hardcover. Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our emerging reality as human actors embedded in a system of exchange driven by fast-evolving technologies. It is a seminal work on a complex but urgent issue in social and behavioural science.Based on extant and emerging research, the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It synthesizes consumer research with the relevant literature on computational thinking, human computer interaction, AI, decision delegation and consumer analytics, linking them in a coherent fashion. The authors utilize original exhibits and real- world data in an accessible format to both engage and challenge the reader.This cutting- edge book is a must- read for scholars and upper- level students researching and studying marketing, consumer behaviour, AI, decision-making and behavioural science. Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781032830445
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Consumer Decision-Making, Analytics and AI (Hardcover)
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ISBN 10: 1032830441
ISBN 13: 9781032830445
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Hardcover. Condición: new. Hardcover. Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our emerging reality as human actors embedded in a system of exchange driven by fast-evolving technologies. It is a seminal work on a complex but urgent issue in social and behavioural science.Based on extant and emerging research, the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It synthesizes consumer research with the relevant literature on computational thinking, human computer interaction, AI, decision delegation and consumer analytics, linking them in a coherent fashion. The authors utilize original exhibits and real- world data in an accessible format to both engage and challenge the reader.This cutting- edge book is a must- read for scholars and upper- level students researching and studying marketing, consumer behaviour, AI, decision-making and behavioural science. Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9781032830445
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Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our emerging reality as human actors embedded in a system of exchange driven by fast-evolving technologies. It is a seminal work on a complex but urgent issue in social and behavioural science.Based on extant and emerging research, the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It synthesizes consumer research with the relevant literature on computational 'thinking,' human- computer interaction, AI, decision delegation and consumer analytics, linking them in a coherent fashion. The authors utilize original exhibits and real- world data in an accessible format to both engage and challenge the reader.This cutting- edge book is a must- read for scholars and upper- level students researching and studying marketing, consumer behaviour, AI, decision-making and behavioural science. 160 pp. Englisch. Nº de ref. del artículo: 9781032830445
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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Andrew Smith, Professor of Consumer Behaviour and Analytics, is the Founding Director of the N/ LAB at Nottingham University Business School.Evgeniya Lukinova is Assistant Professor in Behavioural Analytics at the. Nº de ref. del artículo: 2131226490
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