Publicado por Amsterdam : Stichting Oeuvre Jan van der Vossen, 2002
ISBN 10: 9090161368 ISBN 13: 9789090161365
Librería: Klondyke, Almere, Holanda
EUR 16,50
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Añadir al carritoCondición: Good. Originele blinde gele linnen band, stofomslag, veel illustraties (voornamelijk in kleur), 4to.; Slijtplekken schutblad.
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Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 60,48
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Idioma: Inglés
Publicado por Taylor & Francis Group, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
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EUR 34,08
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EUR 64,27
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Idioma: Inglés
Publicado por Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
EUR 83,65
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Añadir al carritoPaperback. Condición: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
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EUR 67,22
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Idioma: Inglés
Publicado por Taylor & Francis Group, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 84,95
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Idioma: Inglés
Publicado por Taylor & Francis Group, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 80,81
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Publicado por Springer-Verlag New York Inc, 2009
ISBN 10: 3642021433 ISBN 13: 9783642021435
Librería: Revaluation Books, Exeter, Reino Unido
EUR 84,87
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Añadir al carritoPaperback. Condición: Brand New. 2009 edition. 562 pages. 9.10x5.80x1.00 inches. In Stock.
Idioma: Inglés
Publicado por Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 103,89
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Añadir al carritoPaperback. Condición: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 98,60
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Añadir al carritoPaperback. Condición: Brand New. 2nd edition. 314 pages. 9.50x6.75x0.75 inches. In Stock.
Idioma: Inglés
Publicado por Springer Berlin Heidelberg, 2009
ISBN 10: 3642021433 ISBN 13: 9783642021435
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 53,49
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Añadir al carritoTaschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book constitutes the refereed proceedings of the 21st International Conference on Advanced Information Systems Engineering, CAiSE 2009, held in Amsterdam, The Netherlands, on June 8-12, 2009. The 36 papers presented in this book together with 6 keynote papers were carefully reviewed and selected from 230 submissions. The topics covered are model driven engineering, conceptual modeling, quality and data integration, goal-oriented requirements engineering, requirements and architecture, service orientation, Web service orchestration, value-driven modeling, workflow, business process modeling, and requirements engineering.
Idioma: Inglés
Publicado por Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de America
EUR 86,07
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Añadir al carritoPaperback. Condición: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Librería: SpringBooks, Berlin, Alemania
Original o primera edición
EUR 102,54
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Añadir al carritoHardcover. Condición: Very Good. 1. Auflage. unread, with some shelfwear.
Librería: Buchpark, Trebbin, Alemania
EUR 40,86
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Añadir al carritoCondición: Sehr gut. Zustand: Sehr gut | Seiten: 584 | Sprache: Englisch | Produktart: Bücher | This book constitutes the refereed proceedings of the 21st International Conference on Advanced Information Systems Engineering, CAiSE 2009, held in Amsterdam, The Netherlands, on June 8-12, 2009. The 36 papers presented in this book together with 6 keynote papers were carefully reviewed and selected from 230 submissions. The topics covered are model driven engineering, conceptual modeling, quality and data integration, goal-oriented requirements engineering, requirements and architecture, service orientation, Web service orchestration, value-driven modeling, workflow, business process modeling, and requirements engineering.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 151,92
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Librería: UK BOOKS STORE, London, LONDO, Reino Unido
EUR 162,15
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Añadir al carritoCondición: New. Brand New ! Fast Delivery "International Edition " and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 4-6 Working days .and we do have flat rate for up to 2LB. Extra shipping charges will be requested This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.
Idioma: Inglés
Publicado por Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Librería: Rarewaves.com UK, London, Reino Unido
EUR 97,73
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Añadir al carritoPaperback. Condición: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 186,26
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Añadir al carritoCondición: New. pp. 408.
Idioma: Inglés
Publicado por Springer-Verlag New York Inc., US, 2014
ISBN 10: 1493920855 ISBN 13: 9781493920853
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 194,51
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Añadir al carritoHardback. Condición: New. 2015 ed.
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 205,73
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Librería: Chiron Media, Wallingford, Reino Unido
EUR 191,80
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Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 194,76
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 213,72
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