Sutton kim maya (28 resultados)
- Tapa blanda
Librería: Versandbuchhandlung Kisch & Co., Fürstenberg OT Blumenow, AlemaniaVersandbuchhandlung Kisch & Co.
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 3,95
Envío por EUR 26,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Taschenbuch. Condición: Neu. Neu Neuware; original eingeschweisst; Rechnung mit MwSt.; new item, still sealed; -This study focuses on business-to-consumer (B2C) e-marketing in the publishing industry. Random House CEO Dohle suggested a transition from B2B marketing to B2C marketing and Shatzkin, CEO of The Idea Logical Company,…added this transition would be a good way to strengthen brands in publishing, and attract loyal individual consumers. Publishers are already making varying use of the internet and social media in 2011. This research first analyzes existing literature on marketing and e-marketing, particularly in the publishing industry. It then focuses on seven publishers online presences, and their interaction with individual consumers on the internet and social media, based on the author s education in computer sciences, management, and publishing. The case study research is exploratory, phenomenological, and framed within an interpretive research paradigm. The findings are recorded in a structured dissertation, with screenshots of the relevant publishers websites. The seven publishers are categorized according to Bernoff s stages in Managing Social Technology, and the research findings are linked back to literature, discussed, and best practices are identified. As there is very little literature on B2C e-marketing in the publishing industry, this dissertation sets out to offer information on publishers efforts in B2C e-marketing: a literature review outlines marketing in the publishing industry, and case studies illustrate seven publishers B2C e-marketing efforts, thus contributing to closing the gap in literature on publishers B2C e-marketing. It also sets a foundation for further research on the transition of marketing in publishing, either in qualitative case studies with publishers or quantitative research that is based on consumers perception of publishers B2C e-marketing. 92 pp. Englisch.
Introduction of an Employee-Led Training System at Stage Entertainment Germany : A Qualitative Study
- Tapa blanda
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 34,42
Envío por EUR 2,32Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.
- Tapa blanda
Librería: Lucky's Textbooks, Dallas, TX, Estados Unidos de AmericaLucky's Textbooks
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 33,20
Envío por EUR 3,51Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.
- Tapa blanda
Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de AmericaBargainBookStores
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 37,09
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 5 disponibles
Paperback or Softback. Condición: New. Introduction of an Employee-Led Training System at Stage Entertainment Germany: A Qualitative Study. Book.
- Tapa blanda
Librería: Che & Chandler Versandbuchhandlung, Fürstenberg OT Blumenow, AlemaniaChe & Chandler Versandbuchhandlung
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 3,95
Envío por EUR 45,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Taschenbuch. Condición: Neu. Neu Neuware; original eingeschweisst; Rechnung mit MwSt.; new item, still sealed; -This study focuses on business-to-consumer (B2C) e-marketing in the publishing industry. Random House CEO Dohle suggested a transition from B2B marketing to B2C marketing and Shatzkin, CEO of The Idea Logical Company,…added this transition would be a good way to strengthen brands in publishing, and attract loyal individual consumers. Publishers are already making varying use of the internet and social media in 2011. This research first analyzes existing literature on marketing and e-marketing, particularly in the publishing industry. It then focuses on seven publishers online presences, and their interaction with individual consumers on the internet and social media, based on the author s education in computer sciences, management, and publishing. The case study research is exploratory, phenomenological, and framed within an interpretive research paradigm. The findings are recorded in a structured dissertation, with screenshots of the relevant publishers websites. The seven publishers are categorized according to Bernoff s stages in Managing Social Technology, and the research findings are linked back to literature, discussed, and best practices are identified. As there is very little literature on B2C e-marketing in the publishing industry, this dissertation sets out to offer information on publishers efforts in B2C e-marketing: a literature review outlines marketing in the publishing industry, and case studies illustrate seven publishers B2C e-marketing efforts, thus contributing to closing the gap in literature on publishers B2C e-marketing. It also sets a foundation for further research on the transition of marketing in publishing, either in qualitative case studies with publishers or quantitative research that is based on consumers perception of publishers B2C e-marketing. 92 pp. Englisch.
Introduction of an Employee-Led Training System at Stage Entertainment Germany : A Qualitative Study
- Tapa blanda
Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 41,30
Envío por EUR 17,51Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.
- Tapa blanda
Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 46,91
Envío por EUR 13,98Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New. In.
- Tapa blanda
Librería: Chiron Media, Wallingford, Reino UnidoChiron Media
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 44,22
Envío por EUR 18,08Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Paperback. Condición: New.
- Tapa blanda
Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 57,68
Envío por EUR 13,98Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New. In.
- Tapa blanda
Librería: Chiron Media, Wallingford, Reino UnidoChiron Media
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 55,16
Envío por EUR 18,08Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 10 disponibles
Paperback. Condición: New.
Introduction of an Employee-Led Training System at Stage Entertainment Germany : A Qualitative Study
- Tapa blanda
Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 91,35
Envío por EUR 17,51Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: As New. Unread book in perfect condition.
- Tapa blanda
Librería: Mispah books, Redhill, SURRE, Reino UnidoMispah books
Contactar con el vendedorVendedor de 4 estrellasCondición: Usado - Como Nuevo
EUR 81,74
Envío por EUR 29,18Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: Like New. Like New. book.
Introduction of an Employee-Led Training System at Stage Entertainment Germany : A Qualitative Study
- Tapa blanda
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 111,60
Envío por EUR 2,32Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: As New. Unread book in perfect condition.
- Tapa blanda
Librería: Buchpark, Trebbin, AlemaniaBuchpark
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Excelente
EUR 11,90
Envío por EUR 105,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Particularly in times of a crisis, an employee-led training (ELT) system is a cost-efficient way to give employees the further education they deserve and need to stay on top of things, and to increase their ability to be efficient and effective.An…ELT system accrues very few costs while having copious benefits, such as motivated, broadly positioned employees who understand the procedures and interfaces in the company and can thus work much more efficiently, while being enabled to network, cooperate, and communicate on a new level. The employees will identify with the organization and the solidarity between headquarters and branch offices will enhance tremendously. The seminars are well targeted and easy to understand for the employees, as a colleague, who knows exactly which lingo and examples to use, holds them. The knowledge transferred is practical and the employees can implement it into their daily work immediately. The organization itself not only becomes transparent towards its employees, it also sets a new standard by pointing out that employer-employee work relationships can go beyond the maliciously obedient work that is rewarded with a pay-check at the end of the month.All parties involved benefit from the ELT system and it requires a minimal amount of administration work, which the personnel development within the HR department covers. The extra work that has to be conducted by the in-house trainers is factually compensated by their chance to distinguish themselves in the organization and to further their work portfolio. They become powerful multipliers.This study sheds light on the ELT system using the practical example of Stage Entertainment Germany, while providing a process description, describing assets and drawbacks, as well as the implementation of the resulting improvements in the new business year. It can be used as a guide to implement an ELT system at a similar organization.
- Tapa blanda
Librería: Mispah books, Redhill, SURRE, Reino UnidoMispah books
Contactar con el vendedorVendedor de 4 estrellasCondición: Usado - Como Nuevo
EUR 108,19
Envío por EUR 29,18Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
paperback. Condición: Like New. Like New. book.
- Tapa blanda
- Impresión bajo demanda
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 51,17
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
- Tapa blanda
- Impresión bajo demanda
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 28,00
Envío por EUR 23,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Particularly in times of a crisis, an employee-led training (ELT) system is a cost-efficient way to give employees the further education they deserve and need to stay on top of things, and to increase their ability to be efficient a…nd effective.An ELT system accrues very few costs while having copious benefits, such as motivated, broadly positioned employees who understand the procedures and interfaces in the company and can thus work much more efficiently, while being enabled to network, cooperate, and communicate on a new level. The employees will identify with the organization and the solidarity between headquarters and branch offices will enhance tremendously. The seminars are well targeted and easy to understand for the employees, as a colleague, who knows exactly which lingo and examples to use, holds them. The knowledge transferred is practical and the employees can implement it into their daily work immediately. The organization itself not only becomes transparent towards its employees, it also sets a new standard by pointing out that employer-employee work relationships can go beyond the maliciously obedient work that is rewarded with a pay-check at the end of the month.All parties involved benefit from the ELT system and it requires a minimal amount of administration work, which the personnel development within the HR department covers. The extra work that has to be conducted by the in-house trainers is factually compensated by their chance to distinguish themselves in the organization and to further their work portfolio. They become powerful multipliers.This study sheds light on the ELT system using the practical example of Stage Entertainment Germany, while providing a process description, describing assets and drawbacks, as well as the implementation of the resulting improvements in the new business year. It can be used as a guide to implement an ELT system at a similar organization. 82 pp. Englisch.
- Tapa blanda
- Impresión bajo demanda
Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 49,11
Envío por EUR 4,86Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
- Tapa blanda
- Impresión bajo demanda
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 61,87
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
- Tapa blanda
- Impresión bajo demanda
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 38,00
Envío por EUR 23,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This study focuses on business-to-consumer (B2C) e-marketing in the publishing industry. Random House CEO Dohle suggested a transition from B2B marketing to B2C marketing and Shatzkin, CEO of The Idea Logical Company, added this tra…nsition would be a good way to strengthen brands in publishing, and attract loyal individual consumers.Publishers are already making varying use of the internet and social media in 2011.This research first analyzes existing literature on marketing and e-marketing, particularly in the publishing industry. It then focuses on seven publishers online presences, and their interaction with individual consumers on the internet and social media, based on the author s education in computer sciences, management, and publishing.The case study research is exploratory, phenomenological, and framed within an interpretive research paradigm. The findings are recorded in a structured dissertation, with screenshots of the relevant publishers websites. The seven publishers are categorized according to Bernoff s stages in Managing Social Technology, and the research findings are linked back to literature, discussed, and best practices are identified.As there is very little literature on B2C e-marketing in the publishing industry, this dissertation sets out to offer information on publishers efforts in B2C e-marketing: a literature review outlines marketing in the publishing industry, and case studies illustrate seven publishers B2C e-marketing efforts, thus contributing to closing the gap in literature on publishers B2C e-marketing. It also sets a foundation for further research on the transition of marketing in publishing, either in qualitative case studies with publishers or quantitative research that is based on consumers perception of publishers B2C e-marketing. 92 pp. Englisch.
- Tapa blanda
- Impresión bajo demanda
Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 60,11
Envío por EUR 3,84Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
- Tapa blanda
- Impresión bajo demanda
Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 74,87
Envío por EUR 7,59Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 4 disponibles
Condición: New. Print on Demand pp. 92 25:B&W 5.83 x 8.27 in or 210 x 148 mm (A5) Perfect Bound on White w/Gloss Lam.
- Tapa blanda
- Impresión bajo demanda
Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 79,44
Envío por EUR 3,51Se envía dentro de Estados Unidos de AmericaCantidad disponible: 4 disponibles
Condición: New. Print on Demand pp. 92.
- Tapa blanda
- Impresión bajo demanda
Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 74,69
Envío por EUR 9,95Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 4 disponibles
Condición: New. PRINT ON DEMAND pp. 92.
- Tapa blanda
- Impresión bajo demanda
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemaniabuchversandmimpf2000
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 28,00
Envío por EUR 60,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Particularly in times of a crisis, an employee-led training (ELT) system is a cost-efficient way to give employees the further education they deserve and need to stay on top of things, and to increase their ability to be efficient and e…ffective. An ELT system accrues very few costs while having copious benefits, such as motivated, broadly positioned employees who understand the procedures and interfaces in the company and can thus work much more efficiently, while being enabled to network, cooperate, and communicate on a new level. The employees will identify with the organization and the solidarity between headquarters and branch offices will enhance tremendously. The seminars are well targeted and easy to understand for the employees, as a colleague, who knows exactly which lingo and examples to use, holds them. The knowledge transferred is practical and the employees can implement it into their daily work immediately. The organization itself not only becomes transparent towards its employees, it also sets a new standard by pointing out that employer-employee work relationships can go beyond the maliciously obedient work that is rewarded with a pay-check at the end of the month. All parties involved benefit from the ELT system and it requires a minimal amount of administration work, which the personnel development within the HR department covers. The extra work that has to be conducted by the in-house trainers is factually compensated by their chance to distinguish themselves in the organization and to further their work portfolio. They become powerful multipliers. This study sheds light on the ELT system using the practical example of Stage Entertainment Germany, while providing a process description, describing assets and drawbacks, as well as the implementation of the resulting improvements in the new business year. It can be used as a guide to implement an ELT system at a similar organization.disserta Verlag, Hermannstal 119K, 22119 Hamburg 82 pp. Englisch.
- Tapa blanda
- Impresión bajo demanda
Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 28,00
Envío por EUR 61,09Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Particularly in times of a crisis, an employee-led training (ELT) system is a cost-efficient way to give employees the further education they deserve and need to stay on top of things, and to increase their ability to be efficient and ef…fective.An ELT system accrues very few costs while having copious benefits, such as motivated, broadly positioned employees who understand the procedures and interfaces in the company and can thus work much more efficiently, while being enabled to network, cooperate, and communicate on a new level. The employees will identify with the organization and the solidarity between headquarters and branch offices will enhance tremendously. The seminars are well targeted and easy to understand for the employees, as a colleague, who knows exactly which lingo and examples to use, holds them. The knowledge transferred is practical and the employees can implement it into their daily work immediately. The organization itself not only becomes transparent towards its employees, it also sets a new standard by pointing out that employer-employee work relationships can go beyond the maliciously obedient work that is rewarded with a pay-check at the end of the month.All parties involved benefit from the ELT system and it requires a minimal amount of administration work, which the personnel development within the HR department covers. The extra work that has to be conducted by the in-house trainers is factually compensated by their chance to distinguish themselves in the organization and to further their work portfolio. They become powerful multipliers.This study sheds light on the ELT system using the practical example of Stage Entertainment Germany, while providing a process description, describing assets and drawbacks, as well as the implementation of the resulting improvements in the new business year. It can be used as a guide to implement an ELT system at a similar organization.
Idioma: Inglés
Editorial: Diplomica Verlag, Diplomica Verlag Jul 2013, 2013
- Tapa blanda
- Impresión bajo demanda
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemaniabuchversandmimpf2000
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 38,00
Envío por EUR 60,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This study focuses on business-to-consumer (B2C) e-marketing in the publishing industry. Random House CEO Dohle suggested a transition from B2B marketing to B2C marketing and Shatzkin, CEO of The Idea Logical Company, added this transit…ion would be a good way to strengthen brands in publishing, and attract loyal individual consumers.Publishers are already making varying use of the internet and social media in 2011.This research first analyzes existing literature on marketing and e-marketing, particularly in the publishing industry. It then focuses on seven publishers¿ online presences, and their interaction with individual consumers on the internet and social media, based on the author¿s education in computer sciences, management, and publishing.The case study research is exploratory, phenomenological, and framed within an interpretive research paradigm. The findings are recorded in a structured dissertation, with screenshots of the relevant publishers¿ websites. The seven publishers are categorized according to Bernoff¿s stages in Managing Social Technology, and the research findings are linked back to literature, discussed, and best practices are identified.As there is very little literature on B2C e-marketing in the publishing industry, this dissertation sets out to offer information on publishers¿ efforts in B2C e-marketing: a literature review outlines marketing in the publishing industry, and case studies illustrate seven publishers¿ B2C e-marketing efforts, thus contributing to closing the gap in literature on publishers¿ B2C e-marketing. It also sets a foundation for further research on the transition of marketing in publishing, either in qualitative case studies with publishers or quantitative research that is based on consumers¿ perception of publishers¿ B2C e-marketing.Books on Demand GmbH, Überseering 33, 22297 Hamburg 92 pp. Englisch.
- Tapa blanda
- Impresión bajo demanda
Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 38,00
Envío por EUR 60,80Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This study focuses on business-to-consumer (B2C) e-marketing in the publishing industry. Random House CEO Dohle suggested a transition from B2B marketing to B2C marketing and Shatzkin, CEO of The Idea Logical Company, added this transiti…on would be a good way to strengthen brands in publishing, and attract loyal individual consumers.Publishers are already making varying use of the internet and social media in 2011.This research first analyzes existing literature on marketing and e-marketing, particularly in the publishing industry. It then focuses on seven publishers online presences, and their interaction with individual consumers on the internet and social media, based on the author s education in computer sciences, management, and publishing.The case study research is exploratory, phenomenological, and framed within an interpretive research paradigm. The findings are recorded in a structured dissertation, with screenshots of the relevant publishers websites. The seven publishers are categorized according to Bernoff s stages in Managing Social Technology, and the research findings are linked back to literature, discussed, and best practices are identified.As there is very little literature on B2C e-marketing in the publishing industry, this dissertation sets out to offer information on publishers efforts in B2C e-marketing: a literature review outlines marketing in the publishing industry, and case studies illustrate seven publishers B2C e-marketing efforts, thus contributing to closing the gap in literature on publishers B2C e-marketing. It also sets a foundation for further research on the transition of marketing in publishing, either in qualitative case studies with publishers or quantitative research that is based on consumers perception of publishers B2C e-marketing.
