M jomon jose (36 resultados)

Paperback or Softback. Condición: New. Gamification on Customer Experience in Digital Banking. Book.

Condición: New.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Condición: New.

Paperback. Condición: Brand New. 41 pages. 6.00x0.10x9.00 inches. In Stock.

Condición: New. In English.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Condición: New.

Paperback. Condición: Brand New. 119 pages. 6.00x0.27x9.00 inches. In Stock.

Condición: New.

Paperback. Condición: Brand New. 121 pages. 6.00x0.28x9.00 inches. In Stock.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: Brand New. 263 pages. 6.00x0.60x9.00 inches. In Stock.

Condición: New. Print on Demand.

Condición: New. Print on Demand.

Condición: New. PRINT ON DEMAND.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 42 pp. Englisch.

Condición: New. Print on Demand.

Condición: New. Print on Demand.

Condición: New. PRINT ON DEMAND.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In a world that increasingly revolves around technology and digital interactions, businesses strive to provide engaging and personalized experiences to their customers. In the realm of banking, this endeavor has given rise to the incorporation of gamification techniques to enhance customer engagement and satisfaction. Gamification, the utilization of game plan standards and mechanics in non-game settings, has arisen as a useful asset in various industries, including digital banking. This book explores the influence of gamification on customer experience in the domain of digital banking practices.…

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Why do some brands spark instant emotional connection while others fade away The Neuropsychology of Branding explores the fascinating world where brain science meets brand strategy. Drawing on cutting-edge insights from neuromarketing, affective neuroscience, and behavioral psychology, this book unpacks how emotions, subconscious cues, and neural responses influence consumer behavior and brand loyalty.From the roles of brain regions like the amygdala and prefrontal cortex to the impact of emotional triggers such as joy, nostalgia, fear, and belonging, the authors reveal how marketers can build brands that resonate deeply and authentically. Readers will discover how tools like EEG, fMRI, eye-tracking, and facial coding are used to decode what truly drives attention, memory, and decision-making.Through real-world case studies and ethical reflections, the book provides actionable strategies to create emotionally intelligent brands in today's hyperconnected, sensory-driven world. Whether you're crafting a campaign, designing a logo, or building a brand story, this book offers the psychological depth and scientific clarity to make your brand unforgettable.Written by marketing scholars Dr. Jomon Jose M. and Mrs. Jyothis Rachel Mathews, this book bridges theory and practice to help readers understand not just how branding works-but why it works.Engage the brain.Stir the heart.Build the brand.…

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 42 pp. Englisch.

Paperback. Condición: new. Paperback. Why do some brands spark instant emotional connection while others fade away? The Neuropsychology of Branding explores the fascinating world where brain science meets brand strategy. Drawing on cutting-edge insights from neuromarketing, affective neuroscience, and behavioral psychology, this book unpacks how emotions, subconscious cues, and neural responses influence consumer behavior and brand loyalty. From the roles of brain regions like the amygdala and prefrontal cortex to the impact of emotional triggers such as joy, nostalgia, fear, and belonging, the authors reveal how marketers can build brands that resonate deeply and authentically. Readers will discover how tools like EEG, fMRI, eye-tracking, and facial coding are used to decode what truly drives attention, memory, and decision-making. Through real-world case studies and ethical reflections, the book provides actionable strategies to create emotionally intelligent brands in today's hyperconnected, sensory-driven world. Whether you're crafting a campaign, designing a logo, or building a brand story, this book offers the psychological depth and scientific clarity to make your brand unforgettable. Written by marketing scholars Dr. Jomon Jose M. and Mrs. Jyothis Rachel Mathews, this book bridges theory and practice to help readers understand not just how branding works-but why it works. Engage the brain. Stir the heart. Build the brand. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. …

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In an age of digital clutter, information overload, and shrinking consumer attention, traditional marketing strategies based on intensity and volume are increasingly ineffective. Minimalism Marketing: An Integrative Framework of Consumer Psychology, Brand Strategy, and Sustainable Value Creation introduces minimalism marketing as a contemporary response to these challenges.This book presents an integrative framework linking consumer psychology, behavioral decision-making, brand strategy, and sustainability. Drawing on theories of cognitive load, attention scarcity, choice architecture, and ethical consumption, it demonstrates how simplicity, clarity, and intentional restraint can enhance trust, decision quality, and long-term brand equity. Rather than advocating reduced marketing activity, the book emphasizes purposeful, value-driven communication that respects cognitive limits and supports responsible consumption.Designed for researchers, practitioners, and policymakers, this volume offers a rigorous yet practical perspective on building meaningful and sustainable marketing strategies in complex modern markets.…