Limon calisan yonca (26 resultados)

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Paperback. Condición: new. Paperback. Dieses essential gibt einen fundierten UEberblick ueber das Thema Brand Purpose und beschreibt den Wandel des Markenbegriffs von statischen Konstrukten zu dynamischen, partizipativen OEkosystemen. Im Zentrum stehen dabei der Brand Purpose sowie die Relevanz und Positionierung der Marke fuer eine langfristige, tiefere Bindung an den Konsumenten. Anhand von Fallstudien zeigen die Autorinnen, wie Unternehmen Ideale und Werte mit der eigenen Marken verbinden und stellen abschliessend das Business Canvas Model vor, mit dem Gruender und Marketers Schritt fuer Schritt den eigenen Brand Purpose entwickeln und umsetzen koennen. Anhand von Fallstudien zeigen die Autorinnen, wie Unternehmen Ideale und Werte mit der eigenen Marken verbinden und stellen abschliessend das Business Canvas Model vor, mit dem Gruender und Marketers Schritt fuer Schritt den eigenen Brand Purpose entwickeln und umsetzen koennen. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Condición: New. In English.

Condición: New. 2024th edition NO-PA16APR2015-KAP.

Paperback. Condición: Brand New. 40 pages. German language. 8.26x5.82x8.27 inches. In Stock.

Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Dieses essential gibt einen fundierten Überblick über das Thema Brand Purpose und beschreibt den Wandel des Markenbegriffs von statischen Konstrukten zu dynamischen, partizipativen Ökosystemen. Im Zentrum stehen dabei der Brand Purpose sowie die Relevanz und Positionierung der Marke für eine langfristige, tiefere Bindung an den Konsumenten. Anhand von Fallstudien zeigen die Autorinnen, wie Unternehmen Ideale und Werte mit der eigenen Marken verbinden und stellen abschließend das Business Canvas Model vor, mit dem Gründer und Marketers Schritt für Schritt den eigenen Brand Purpose entwickeln und umsetzen können.…

Paperback. Condición: new. Paperback. Dieses essential gibt einen fundierten UEberblick ueber das Thema Brand Purpose und beschreibt den Wandel des Markenbegriffs von statischen Konstrukten zu dynamischen, partizipativen OEkosystemen. Im Zentrum stehen dabei der Brand Purpose sowie die Relevanz und Positionierung der Marke fuer eine langfristige, tiefere Bindung an den Konsumenten. Anhand von Fallstudien zeigen die Autorinnen, wie Unternehmen Ideale und Werte mit der eigenen Marken verbinden und stellen abschliessend das Business Canvas Model vor, mit dem Gruender und Marketers Schritt fuer Schritt den eigenen Brand Purpose entwickeln und umsetzen koennen. Anhand von Fallstudien zeigen die Autorinnen, wie Unternehmen Ideale und Werte mit der eigenen Marken verbinden und stellen abschliessend das Business Canvas Model vor, mit dem Gruender und Marketers Schritt fuer Schritt den eigenen Brand Purpose entwickeln und umsetzen koennen. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Condición: new. Questo è un articolo print on demand.

Condición: New. Print on Demand.

Condición: New. Print on Demand.

Condición: New. PRINT ON DEMAND.

Paperback. Condición: new. Paperback. The Brand University Working Paper series presents the results of these research projects. These are ongoing works ("Work in Progress") that undergo a professional peer-review process. The goal is to provide inspiration and promote dialog with both the academic community and society. In this format, professors share their current approaches, reflections and findings. In addition, we publish outstanding final theses by our students. The BU Working Paper Series hlps us actively fulfill our research mission and contribute to academic discourse in both national and international projects. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - BackgroundWhile globalization fosters connectivity between people, consumers, and brands, cultural differences continue to shape how messages are perceived. Humor is widely recognized as an effective advertising strategy that can enhance engagement and brand recall. However, its effectiveness depends on cultural context, as different audiences interpret humor in varying ways. This makes studying the cross-cultural impact of humor in advertising important for both researchers and marketers.AimThis study investigates how brand teasing (self-ironic advertising) is perceived across different cultural contexts. It aims to examine the moderating effects of cultural values and age on brand perception and determine whether humor mechanisms elicit different consumer responses in Western, Arab, and Asian markets.MethodologyAn online experiment was conducted across Germany, Japan, and the UAE, using a single advertising stimulus manipulated into three levels of provocation: just funny (not teasing), pro-social teasing (playful, positive) and anti-social teasing (provocative, offensive). The study measured brand perception, brand trust, perceived provocation and funniness, with Hofstede's cultural dimensions (power distance, individualism, and uncertainty avoidance) as key independent variables.ContributionsBy analyzing how cultural dimensions shape consumer responses to brand teasing, this thesis contributes to cross-cultural advertising research and provides insights into the effectiveness and risks of provocative brand communication. Findings are expected to bridge gaps in humor perception re-search and inform global marketing strategies by highlighting cultural sensitivities in brand messaging. KeywordsCross-cultural advertising, cross-cultural humor, cultural dimensions, Hofstede, brand teasing, teasing communication, provocative brand messages, brand perception, brand anthropomorphism, consumer psychology.…

Condición: New. Print on Demand.

Condición: New. PRINT ON DEMAND.

Paperback. Condición: new. Paperback. Background While globalization fosters connectivity between people, consumers, and brands, cultural differences continue to shape how messages are perceived. Humor is widely recognized as an effective advertising strategy that can enhance engagement and brand recall. However, its effectiveness depends on cultural context, as different audiences interpret humor in varying ways. This makes studying the cross-cultural impact of humor in advertising important for both researchers and marketers. Aim This study investigates how brand teasing (self-ironic advertising) is perceived across different cultural contexts. It aims to examine the moderating effects of cultural values and age on brand perception and determine whether humor mechanisms elicit different consumer responses in Western, Arab, and Asian markets. Methodology An online experiment was conducted across Germany, Japan, and the UAE, using a single advertising stimulus manipulated into three levels of provocation: just funny (not teasing), pro-social teasing (playful, positive) and anti-social teasing (provocative, offensive). The study measured brand perception, brand trust, perceived provocation and funniness, with Hofstede's cultural dimensions (power distance, individualism, and uncertainty avoidance) as key independent variables. Contributions By analyzing how cultural dimensions shape consumer responses to brand teasing, this thesis contributes to cross-cultural advertising research and provides insights into the effectiveness and risks of provocative brand communication. Findings are expected to bridge gaps in humor perception re-search and inform global marketing strategies by highlighting cultural sensitivities in brand messaging. Keywords Cross-cultural advertising, cross-cultural humor, cultural dimensions, Hofstede, brand teasing, teasing communication, provocative brand messages, brand perception, brand anthropomorphism, consumer psychology. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -BackgroundWhile globalization fosters connectivity between people, consumers, and brands, cultural differences continue to shape how messages are perceived. Humor is widely recognized as an effective advertising strategy that can enhance engagement and brand recall. However, its effectiveness depends on cultural context, as different audiences interpret humor in varying ways. This makes studying the cross-cultural impact of humor in advertising important for both researchers and marketers.AimThis study investigates how brand teasing (self-ironic advertising) is perceived across different cultural contexts. It aims to examine the moderating effects of cultural values and age on brand perception and determine whether humor mechanisms elicit different consumer responses in Western, Arab, and Asian markets.MethodologyAn online experiment was conducted across Germany, Japan, and the UAE, using a single advertising stimulus manipulated into three levels of provocation: just funny (not teasing), pro-social teasing (playful, positive) and anti-social teasing (provocative, offensive). The study measured brand perception, brand trust, perceived provocation and funniness, with Hofstede's cultural dimensions (power distance, individualism, and uncertainty avoidance) as key independent variables.ContributionsBy analyzing how cultural dimensions shape consumer responses to brand teasing, this thesis contributes to cross-cultural advertising research and provides insights into the effectiveness and risks of provocative brand communication. Findings are expected to bridge gaps in humor perception re-search and inform global marketing strategies by highlighting cultural sensitivities in brand messaging.KeywordsCross-cultural advertising, cross-cultural humor, cultural dimensions, Hofstede, brand teasing, teasing communication, provocative brand messages, brand perception, brand anthropomorphism, consumer psychology.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 36 pp. Englisch.…

Taschenbuch. Condición: Neu. How brand teasing works across different cultures | Consumer perceptions of provocative advertising in Germany, Japan and the UAE. | Robert Daniel | Taschenbuch | Brand University Working Paper Series | Englisch | 2025 | BoD - Books on Demand | EAN 9783819273926 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand.…

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The Brand University Working Paper series presents the results of these research projects. These are ongoing works ('Work in Progress') that undergo a professional peer-review process. The goal is to provide inspiration and promote dialog with both the academic community and society. In this format, professors share their current approaches, reflections and findings. In addition, we publish outstanding final theses by our students. The BU Working Paper Series hlps us actively fulfill our research mission and contribute to academic discourse in both national and international projects.…

Paperback. Condición: new. Paperback. The Brand University Working Paper series presents the results of these research projects. These are ongoing works ("Work in Progress") that undergo a professional peer-review process. The goal is to provide inspiration and promote dialog with both the academic community and society. In this format, professors share their current approaches, reflections and findings. In addition, we publish outstanding final theses by our students. The BU Working Paper Series hlps us actively fulfill our research mission and contribute to academic discourse in both national and international projects. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Paperback. Condición: new. Paperback. The Brand University Working Paper series presents the results of these research projects. These are ongoing works ("Work in Progress") that undergo a professional peer-review process. The goal is to provide inspiration and promote dialog with both the academic community and society. In this format, professors share their current approaches, reflections and findings. In addition, we publish outstanding final theses by our students. The BU Working Paper Series hlps us actively fulfill our research mission and contribute to academic discourse in both national and international projects. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 30 pp. Deutsch.

Taschenbuch. Condición: Neu. Design Evolution Monitor | KI im Corporate Design | Ansgar Eidens | Taschenbuch | Brand University Working Paper Series | 30 S. | Deutsch | 2026 | BoD - Books on Demand | EAN 9783695733408 | Verantwortliche Person für die EU: Books on Demand GmbH, Überseering 33, 22297 Hamburg, bod[at]bod[dot]de | Anbieter: preigu Print on Demand.…