J a rodas (21 resultados)

Paperback. Condición: New.

Condición: New.

Condición: Wie Neu. Zustandsbeschreibung: leichte Lagerspuren/minor shelfwear. A Cultural Approach to Building Iconic Brands. This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus. It illustrates how companies can take advantage of the opportunities and address the challenges associated with the increasing globalization of markets. Readers will learn about how culture shapes consumer needs and preferences, the impact of foreign political and economic factors on companies, the influence of international competition, and how to segment markets based on cultural factors. Drawing from novel theoretical insights in social psychology, cultural psychology, marketing, and management, the book provides a broad theoretical foundation for understanding the impact of culture on both global and ethnic branding decisions, and particularly so for devising branding strategies aimed at creating iconic brands that can resonate with today's consumers, who tend to be more multicultural. XVII,199 Seiten mit 8 Farb- und 17 s/w-Abb., broschiert (Palgrave Macmillan 2024). Statt EUR 56,70. Gewicht: 354 g - Softcover/Taschenbuch.…

Condición: As New. Unread book in perfect condition.

Condición: New.

Condición: New.

Condición: New. 2024. Paperback. . . . . .

Condición: New.

Condición: As New. Unread book in perfect condition.

Paperback. Condición: New.

Condición: New. 1st ed. 2024 edition NO-PA16APR2015-KAP.

PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Paperback. Condición: Brand New. 216 pages. 9.25x6.10x0.46 inches. In Stock.

Condición: New. 2024. Paperback. . . . . . Books ship from the US and Ireland.

paperback. Condición: VeryGood. A copy that may have been read, very minimal wear and tear. May have a remainder mark.

PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Paperback. Condición: new. Paperback. Letters, Written but Never Sent is a collection of unsent letters and poems that trace the interior aftermath of love's rupture the thoughts that surface when the world keeps moving and you are left to manage the private wreckage alone.Moving through the distance, silence, memory, and repair, this book inhabits the space between what is spoken and what is endured. It is not a story of reconciliation or closure, but of attention to the body, the mind, and the quiet negotiations we make with ourselves when no one is listening.This book is a companion to those who learned how to live with what couldn't be said in that silence. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Letters, Written but Never Sent is a collection of unsent letters and poems that trace the interior aftermath of love's rupture ¿ the thoughts that surface when the world keeps moving and you are left to manage the private wreckage alone.Moving through the distance, silence, memory, and repair, this book inhabits the space between what is spoken and what is endured. It is not a story of reconciliation or closure, but of attention ¿ to the body, the mind, and the quiet negotiations we make with ourselves when no one is listening.This book is a companion to those who learned how to live with what couldn't be said in that silence.…

Condición: New. Print on Demand.

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Adopts a broader definition of global branding relevant for all focused on taking advantage of forces of globalizationDiscusses how to leverage cultural insights to grow brands locally, for example by targeting sub-cultural groupsDevelops a. …

Condición: New. PRINT ON DEMAND.