D pushpa gowri (41 resultados)

Condición: New.

Taschenbuch. Condición: Neu. The Impact of The Brand Image of Silk Apparel | The Impact of the Brand Image of Silk Apparel on the Consumer Buying Decision Process | D Pushpa Gowri (u. a.) | Taschenbuch | Englisch | 2022 | LAP LAMBERT Academic Publishing | EAN 9786205494035 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.…

Condición: New.

Buch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book offers actionable, research-backed strategies to transform marketing practices into eco-friendly, sustainable approaches. Green to Gold: Marketing strategies for a sustainable future provides readers with a comprehensive guide on how to create successful, resilient brands that prioritize sustainability while meeting consumer demands. The content delves into the innovative intersection of marketing and environmental responsibility, with a focus on equipping businesses and marketers to implement strategies that make a positive impact on the planet.Key topics covered in this book include the following:Green Marketing and Branding: Techniques for building and promoting brands that stand out for their commitment to sustainability, alongside insights into eco-labels and certifications that influence consumer choices. Consumer Behavior and Sustainability: A closer look at what drives consumer decisions regarding green products, exploring both psychological motivations and the ways companies can effectively engage eco-conscious buyers. DigitalMarketing for Sustainability: How to leverage digital channels to advocate for green values and build online communities committed to sustainable living. Product Lifecycle and Circular Economy: Practical strategies for sustainable product design and end-of-life management, illustrating the benefits of circular economy principles in extending brand value. Corporate Social Responsibility (CSR) and Sustainability: Guidance on aligning CSR initiatives with core marketing strategies to create a unified, authentic brand image that resonates with consumers. Metrics and Accountability in Green Marketing: Tools for measuring the success of sustainable initiatives and ensuring transparency to build trust with audiences. Policy, Regulation, and Sustainable Marketing: An examination of how regulations impact green marketing and the role of industry collaboration in advancing sustainability goals. These topics address the urgent need for businesses to adapt to the growing demands of environmentally conscious consumers.…

Condición: New.

Hardcover. Condición: Brand New. 607 pages. 9.25x6.10x9.21 inches. In Stock.

Condición: New.

Condición: New.

Taschenbuch. Condición: Neu. L'impact de l'image de marque des vêtements en soie | L'impact de l'image de marque des vêtements en soie sur le processus de décision d'achat des consommateurs | D Pushpa Gowri (u. a.) | Taschenbuch | Französisch | 2023 | Editions Notre Savoir | EAN 9786206323693 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.…

Condición: New.

Condición: New.

Taschenbuch. Condición: Neu. O impacto da imagem de marca do vestuário de seda | O impacto da imagem de marca do vestuário de seda no processo de decisão de compra do consumidor | D Pushpa Gowri (u. a.) | Taschenbuch | Portugiesisch | 2023 | Edições Nosso Conhecimento | EAN 9786206323716 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.…

Taschenbuch. Condición: Neu. L'impatto dell'immagine del marchio di abbigliamento in seta | L'impatto dell'immagine del marchio di abbigliamento in seta sul processo decisionale di acquisto dei consumatori | D Pushpa Gowri (u. a.) | Taschenbuch | Italienisch | 2023 | Edizioni Sapienza | EAN 9786206323709 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Indian textile industry is a main and important pillar of the Indian economy. Silk is the mythical fiber surrounded by romance, mystery and adventure. It emanates the golden values of one's life with its purity and prosperity. Silk, the queen of textiles is the strong and natural fabric that is loved and cherished by mankind. The value of silk escalates with the tag of the brand. The brand image of silk apparel has an impact on buying decision process of consumers. The present study put forth the light on building silk brands through quality, trust, value for money, celebrity endorsements, store ambience, visual merchandising, heritage, speedy services, attractive packages and other marketing strategies followed by marketers. There is a need for the effort of marketers to promote the exact idea and objective of their brand to the customers, which helps them to select the specific silk brand that fulfils all their needs and expectations.This study presents the qualitative and comprehensive importance of the brand, the brand image of silk apparel, its perception, and positioning in the minds of customers, that influence their purchase decision. 204 pp. Englisch.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Indian textile industry is a main and important pillar of the Indian economy. Silk is the mythical fiber surrounded by romance, mystery and adventure. It emanates the golden values of one s life with its purity and prosperity. Silk, the queen of textiles is.…

Condición: New. Print on Demand.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Indian textile industry is a main and important pillar of the Indian economy. Silk is the mythical fiber surrounded by romance, mystery and adventure. It emanates the golden values of one's life with its purity and prosperity. Silk, the queen of textiles is the strong and natural fabric that is loved and cherished by mankind. The value of silk escalates with the tag of the brand. The brand image of silk apparel has an impact on buying decision process of consumers. The present study put forth the light on building silk brands through quality, trust, value for money, celebrity endorsements, store ambience, visual merchandising, heritage, speedy services, attractive packages and other marketing strategies followed by marketers. There is a need for the effort of marketers to promote the exact idea and objective of their brand to the customers, which helps them to select the specific silk brand that fulfils all their needs and expectations.This study presents the qualitative and comprehensive importance of the brand, the brand image of silk apparel, its perception, and positioning in the minds of customers, that influence their purchase decision.…

Condición: New. PRINT ON DEMAND.

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Indian textile industry is a main and important pillar of the Indian economy. Silk is the mythical fiber surrounded by romance, mystery and adventure. It emanates the golden values of one¿s life with its purity and prosperity. Silk, the queen of textiles is the strong and natural fabric that is loved and cherished by mankind. The value of silk escalates with the tag of the brand. The brand image of silk apparel has an impact on buying decision process of consumers. The present study put forth the light on building silk brands through quality, trust, value for money, celebrity endorsements, store ambience, visual merchandising, heritage, speedy services, attractive packages and other marketing strategies followed by marketers. There is a need for the effort of marketers to promote the exact idea and objective of their brand to the customers, which helps them to select the specific silk brand that fulfils all their needs and expectations.This study presents the qualitative and comprehensive importance of the brand, the brand image of silk apparel, its perception, and positioning in the minds of customers, that influence their purchase decision.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 204 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -La industria textil india es un pilar principal e importante de la economía del país. La seda es la fibra mítica rodeada de romance, misterio y aventura. Emana los valores dorados de la vida con su pureza y prosperidad. La seda, la reina de los textiles, es un tejido fuerte y natural, amado y apreciado por la humanidad. El valor de la seda aumenta con la etiqueta de la marca. La imagen de marca de las prendas de seda influye en el proceso de decisión de compra de los consumidores. El presente estudio arroja luz sobre la creación de marcas de seda a través de la calidad, la confianza, la relación calidad-precio, el respaldo de celebridades, el ambiente de las tiendas, el merchandising visual, el patrimonio, los servicios rápidos, los paquetes atractivos y otras estrategias de marketing seguidas por los vendedores. Es necesario que los profesionales del marketing se esfuercen por dar a conocer a los clientes la idea exacta y el objetivo de su marca, lo que les ayudará a elegir la marca de seda específica que satisfaga todas sus necesidades y expectativas.Este estudio presenta la importancia cualitativa y global de la marca, la imagen de marca de las prendas de seda, su percepción y posicionamiento en la mente de los clientes, que influyen en su decisión de compra. 156 pp. Spanisch.…

Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book offers actionable, research-backed strategies to transform marketing practices into eco-friendly, sustainable approaches. Green to Gold: Marketing strategies for a sustainable future provides readers with a comprehensive guide on how to create successful, resilient brands that prioritize sustainability while meeting consumer demands. The content delves into the innovative intersection of marketing and environmental responsibility, with a focus on equipping businesses and marketers to implement strategies that make a positive impact on the planet.Key topics covered in this book include the following:Green Marketing and Branding: Techniques for building and promoting brands that stand out for their commitment to sustainability, alongside insights into eco-labels and certifications that influence consumer choices. Consumer Behavior and Sustainability: A closer look at what drives consumer decisions regarding green products, exploring both psychological motivations and the ways companies can effectively engage eco-conscious buyers. DigitalMarketing for Sustainability: How to leverage digital channels to advocate for green values and build online communities committed to sustainable living. Product Lifecycle and Circular Economy: Practical strategies for sustainable product design and end-of-life management, illustrating the benefits of circular economy principles in extending brand value. Corporate Social Responsibility (CSR) and Sustainability: Guidance on aligning CSR initiatives with core marketing strategies to create a unified, authentic brand image that resonates with consumers. Metrics and Accountability in Green Marketing: Tools for measuring the success of sustainable initiatives and ensuring transparency to build trust with audiences. Policy, Regulation, and Sustainable Marketing: An examination of how regulations impact green marketing and the role of industry collaboration in advancing sustainability goals. These topics address the urgent need for businesses to adapt to the growing demands of environmentally conscious consumers. 594 pp. Englisch.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt.

Hardcover. Condición: new. Hardcover. This book offers actionable, research-backed strategies to transform marketing practices into eco-friendly, sustainable approaches. Green to Gold: Marketing strategies for a sustainable future provides readers with a comprehensive guide on how to create successful, resilient brands that prioritize sustainability while meeting consumer demands. The content delves into the innovative intersection of marketing and environmental responsibility, with a focus on equipping businesses and marketers to implement strategies that make a positive impact on the planet.Key topics covered in this book include the following:Green Marketing and Branding: Techniques for building and promoting brands that stand out for their commitment to sustainability, alongside insights into eco-labels and certifications that influence consumer choices. Consumer Behavior and Sustainability: A closer look at what drives consumer decisions regarding green products, exploring both psychological motivations and the ways companies can effectively engage eco-conscious buyers. DigitalMarketing for Sustainability: How to leverage digital channels to advocate for green values and build online communities committed to sustainable living. Product Lifecycle and Circular Economy: Practical strategies for sustainable product design and end-of-life management, illustrating the benefits of circular economy principles in extending brand value. Corporate Social Responsibility (CSR) and Sustainability: Guidance on aligning CSR initiatives with core marketing strategies to create a unified, authentic brand image that resonates with consumers. Metrics and Accountability in Green Marketing: Tools for measuring the success of sustainable initiatives and ensuring transparency to build trust with audiences. Policy, Regulation, and Sustainable Marketing: An examination of how regulations impact green marketing and the role of industry collaboration in advancing sustainability goals. These topics address the urgent need for businesses to adapt to the growing demands of environmentally conscious consumers. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book offers actionable, research-backed strategies to transform marketing practices into eco-friendly, sustainable approaches. Green to Gold: Marketing strategies for a sustainable future provides readers with a comprehensive guide on how to create successful, resilient brands that prioritize sustainability while meeting consumer demands. The content delves into the innovative intersection of marketing and environmental responsibility, with a focus on equipping businesses and marketers to implement strategies that make a positive impact on the planet.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 608 pp. Englisch.…

Condición: New. Print on Demand.

Condición: New. PRINT ON DEMAND.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - La industria textil india es un pilar principal e importante de la economía del país. La seda es la fibra mítica rodeada de romance, misterio y aventura. Emana los valores dorados de la vida con su pureza y prosperidad. La seda, la reina de los textiles, es un tejido fuerte y natural, amado y apreciado por la humanidad. El valor de la seda aumenta con la etiqueta de la marca. La imagen de marca de las prendas de seda influye en el proceso de decisión de compra de los consumidores. El presente estudio arroja luz sobre la creación de marcas de seda a través de la calidad, la confianza, la relación calidad-precio, el respaldo de celebridades, el ambiente de las tiendas, el merchandising visual, el patrimonio, los servicios rápidos, los paquetes atractivos y otras estrategias de marketing seguidas por los vendedores. Es necesario que los profesionales del marketing se esfuercen por dar a conocer a los clientes la idea exacta y el objetivo de su marca, lo que les ayudará a elegir la marca de seda específica que satisfaga todas sus necesidades y expectativas.Este estudio presenta la importancia cualitativa y global de la marca, la imagen de marca de las prendas de seda, su percepción y posicionamiento en la mente de los clientes, que influyen en su decisión de compra.…

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -La industria textil india es un pilar principal e importante de la economía del país. La seda es la fibra mítica rodeada de romance, misterio y aventura. Emana los valores dorados de la vida con su pureza y prosperidad. La seda, la reina de los textiles, es un tejido fuerte y natural, amado y apreciado por la humanidad. El valor de la seda aumenta con la etiqueta de la marca. La imagen de marca de las prendas de seda influye en el proceso de decisión de compra de los consumidores. El presente estudio arroja luz sobre la creación de marcas de seda a través de la calidad, la confianza, la relación calidad-precio, el respaldo de celebridades, el ambiente de las tiendas, el merchandising visual, el patrimonio, los servicios rápidos, los paquetes atractivos y otras estrategias de marketing seguidas por los vendedores. Es necesario que los profesionales del marketing se esfuercen por dar a conocer a los clientes la idea exacta y el objetivo de su marca, lo que les ayudará a elegir la marca de seda específica que satisfaga todas sus necesidades y expectativas.Este estudio presenta la importancia cualitativa y global de la marca, la imagen de marca de las prendas de seda, su percepción y posicionamiento en la mente de los clientes, que influyen en su decisión de compra.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 156 pp. Spanisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -L'industrie textile indienne est un pilier important de l'économie indienne. La soie est une fibre mythique entourée de romantisme, de mystère et d'aventure. Par sa pureté et sa prospérité, elle incarne les valeurs d'or de la vie. La soie, la reine des textiles, est un tissu solide et naturel que l'humanité aime et chérit. La valeur de la soie augmente avec l'étiquette de la marque. L'image de marque des vêtements en soie a un impact sur le processus de décision d'achat des consommateurs. La présente étude met en lumière la construction de marques de soie par le biais de la qualité, de la confiance, du rapport qualité-prix, de l'approbation de célébrités, de l'ambiance du magasin, du merchandising visuel, de l'héritage, de la rapidité des services, d'emballages attrayants et d'autres stratégies de marketing suivies par les spécialistes du marketing. Les spécialistes du marketing doivent s'efforcer de promouvoir l'idée et l'objectif exacts de leur marque auprès des clients, ce qui les aide à choisir la marque de soie spécifique qui répond à tous leurs besoins et à toutes leurs attentes.Cette étude présente l'importance qualitative et globale de la marque, l'image de marque des vêtements en soie, sa perception et son positionnement dans l'esprit des clients, qui influencent leur décision d'achat. 160 pp. Französisch.…

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - L'industrie textile indienne est un pilier important de l'économie indienne. La soie est une fibre mythique entourée de romantisme, de mystère et d'aventure. Par sa pureté et sa prospérité, elle incarne les valeurs d'or de la vie. La soie, la reine des textiles, est un tissu solide et naturel que l'humanité aime et chérit. La valeur de la soie augmente avec l'étiquette de la marque. L'image de marque des vêtements en soie a un impact sur le processus de décision d'achat des consommateurs. La présente étude met en lumière la construction de marques de soie par le biais de la qualité, de la confiance, du rapport qualité-prix, de l'approbation de célébrités, de l'ambiance du magasin, du merchandising visuel, de l'héritage, de la rapidité des services, d'emballages attrayants et d'autres stratégies de marketing suivies par les spécialistes du marketing. Les spécialistes du marketing doivent s'efforcer de promouvoir l'idée et l'objectif exacts de leur marque auprès des clients, ce qui les aide à choisir la marque de soie spécifique qui répond à tous leurs besoins et à toutes leurs attentes.Cette étude présente l'importance qualitative et globale de la marque, l'image de marque des vêtements en soie, sa perception et son positionnement dans l'esprit des clients, qui influencent leur décision d'achat.…