Authenticity formula practical guide de bitar amer (2 resultados)
- Tapa dura
Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 32,08
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.
- Tapa dura
Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 34,82
Envío por EUR 67,50Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Buch. Condición: Neu. Neuware - The Authenticity Formuladraws on insights from over 60 interviews with experienced practitioners and leaders working across branding, licensing, design, entrepreneurship, and cultural leadership. The book examines how authenticity is built, tested, and often contested across markets. Rather than t…reating authenticity as a short-term business attribute or a transactional claim, it is approached as a longer-term organizational condition shaped by values, decisions, and cultural context.Each chapter explores a distinct combination of authenticity dimensions, combining first-hand accounts, international case studies, and critical reflection to show how organizations navigate growth and change while maintaining credibility. The authors examine both successes and failures, illustrating how cultural understanding, co-creation, and consistency between intent and action influence trust across different settings.Written in a clear and accessible style, the book offers readers practical frameworks and analytical tools, such as the A.U.T.H.E.N.T.I.C. Framework, to assess cultural alignment, avoid superficial localization, and better understand the implications of authenticity in global brand practice. The underlying ambition is to contribute to broader social impact by clarifying how authentic attributes influence organizational change over time.This book is intended for brand leaders, designers, and strategists seeking culturally grounded and credible approaches to brand development across markets.
