ISBN: 9783658502225 - digital transformation in retail: a comprehensive analysis of technology acceptance and consumer behavior (handel und internationales marketing retailing and international marketing) (14 resultados)

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Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Retail is undergoing profound change, driven by digitalization, shifting consumer behavior, and recurring crises. Small and medium-sized retailers face the challenge of using limited resources to leverage digital technologies, strengthen resilience, and remain customer-focused. This work examines how digital transformation reshapes the retail value chain, the opportunities and risks that arise, and the capabilities required to stay competitive.The work also explores consumer behavior, both in times of crisis and among vulnerable groups such as children. It analyzes how external shocks like inflation or pandemics influence purchasing decisions, what factors shape children s consumer competence, and how the presence of small and large retailers differs on digital platforms.With an interdisciplinary approach, the work integrates concepts such as resilience, dynamic capabilities, and technology acceptance. It provides practical insights for designing future-proof retail models while raising awareness of the broader societal implications of digitalization in retail.…

Paperback. Condición: Brand New. 279 pages. 5.83x0.64x8.27 inches. In Stock.

Taschenbuch. Condición: Neu. Digital Transformation in Retail | A Comprehensive Analysis of Technology Acceptance and Consumer Behavior | Theresia Mennekes | Taschenbuch | Handel und Internationales Marketing Retailing and International Marketing | xx | Englisch | 2025 | Springer Vieweg | EAN 9783658502225 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Retail is undergoing profound change, driven by digitalization, shifting consumer behavior, and recurring crises. Small and medium-sized retailers face the challenge of using limited resources to leverage digital technologies, strengthen resilience, and remain customer-focused. This work examines how digital transformation reshapes the retail value chain, the opportunities and risks that arise, and the capabilities required to stay competitive.The work also explores consumer behavior, both in times of crisis and among vulnerable groups such as children. It analyzes how external shocks like inflation or pandemics influence purchasing decisions, what factors shape children s consumer competence, and how the presence of small and large retailers differs on digital platforms.With an interdisciplinary approach, the work integrates concepts such as resilience, dynamic capabilities, and technology acceptance. It provides practical insights for designing future-proof retail models while raising awareness of the broader societal implications of digitalization in retail. 259 pp. Englisch.…

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Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Retail is undergoing profound change, driven by digitalization, shifting consumer behavior, and recurring crises. Small and medium-sized retailers face the challenge of using limited resources to leverage digital technologies, strengthen resilience, and remain customer-focused. This work examines how digital transformation reshapes the retail value chain, the opportunities and risks that arise, and the capabilities required to stay competitive.The work also explores consumer behavior, both in times of crisis and among vulnerable groups such as children. It analyzes how external shocks like inflation or pandemics influence purchasing decisions, what factors shape children's consumer competence, and how the presence of small and large retailers differs on digital platforms.With an interdisciplinary approach, the work integrates concepts such as resilience, dynamic capabilities, and technology acceptance. It provides practical insights for designing future-proof retail models while raising awareness of the broader societal implications of digitalization in retail.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 280 pp. Englisch.…

Paperback. Condición: new. Paperback. Retail is undergoing profound change, driven by digitalization, shifting consumer behavior, and recurring crises. Small and medium-sized retailers face the challenge of using limited resources to leverage digital technologies, strengthen resilience, and remain customer-focused. This work examines how digital transformation reshapes the retail value chain, the opportunities and risks that arise, and the capabilities required to stay competitive.The work also explores consumer behavior, both in times of crisis and among vulnerable groups such as children. It analyzes how external shocks like inflation or pandemics influence purchasing decisions, what factors shape childrens consumer competence, and how the presence of small and large retailers differs on digital platforms.With an interdisciplinary approach, the work integrates concepts such as resilience, dynamic capabilities, and technology acceptance. It provides practical insights for designing future-proof retail models while raising awareness of the broader societal implications of digitalization in retail. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Condición: New. Print on Demand.

Condición: New. PRINT ON DEMAND.