ISBN: 9783319098548 - internet-based customer value management: developing customer relationships online (management for professionals) (16 resultados)

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Hardback or Cased Book. Condición: New. Internet-Based Customer Value Management: Developing Customer Relationships Online. Book.

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Condición: As New. Unread book in perfect condition.

Condición: New. In English.

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Condición: As New. Unread book in perfect condition.

Condición: New.

Hardcover. Condición: Brand New. 2015 edition. 164 pages. 9.50x6.50x0.50 inches. In Stock.

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Buch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value.This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author's approach is not limited by branches or sectors - differences in customer value management approaches are perceived through a prism of relationships between the company and its customers. …

Condición: new. Questo è un articolo print on demand.

Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value.This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author's approach is not limited by branches or sectors - differences in customer value management approaches are perceived through a prism of relationships between the company and its customers. 164 pp. Englisch.…

Condición: New. Print on Demand.

Condición: New. PRINT ON DEMAND.

Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Customervaluemanagement is a managerial approach in which customers are perceived as the company¿s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value propositionto enhance stakeholder and shareholder value.This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author¿s approach is not limited by branches or sectors ¿ differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 164 pp. Englisch.…