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Internet-Based Customer Value Management: Developing Customer Relationships Online (Management for Professionals) - Tapa dura

Libro 66 de 339: Management for Professionals

Doligalski, Tymoteusz

 
9783319098548: Internet-Based Customer Value Management: Developing Customer Relationships Online (Management for Professionals)
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ISBN 10: 3319098543 ISBN 13: 9783319098548
Editorial: Springer, 2014

Sinopsis

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value.

This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors - differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Dr. Tymoteusz Doligalski is an assistant professor at Warsaw School of Economics. His research interest include internet marketing, marketing, e-commerce, customer value management, and business models. Dr. Doligalski is the founder of Postgraduate Studies of Internet Marketing (MBA-level program, until 2013 more than 600 participants) at the Warsaw School of Economics. He is also the academic supervisor of student teams taking part in Google Online Marketing Challenge (2012 - Global Winner, 2011 - European Winner).

De la contraportada

Customer value management is a managerial approach in which customers are perceived as the company s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value.

This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author s approach is not limited by branches or sectors differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Springer
Año de publicación
2014
Idioma
Inglés
ISBN 10 
3319098543
ISBN 13 
9783319098548
Encuadernación
Tapa dura
Número de páginas
164
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