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Idioma: Inglés
Publicado por Springer International Publishing, 2013
ISBN 10: 3319003232 ISBN 13: 9783319003238
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 160,49
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Añadir al carritoBuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This thesis addresses the issue of customer complaints in the context of Customer Relationship Management (CRM). After a comprehensive survey of the current literature on CRM, the thesis describes the development of a new intelligent CRM (I-CRM) framework, which integrates text analytics, type mapping, SPSS, structural equation modeling, and linear and fuzzy approaches. This new methodology, in contrast to previous ones, is able to handle customer complaints with respect to different variables, thus allowing organizations to find their key customers and key complaints, and to address and provide solution to the major complaints of the key customers, hence promoting business development. The thesis also describes the successful application of the method to a real-world case, represented by the immeasurable truck drivers complaints at the Fremantle port in Western Australia.
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Añadir al carritoCondición: Hervorragend. Zustand: Hervorragend | Seiten: 372 | Sprache: Englisch | Produktart: Bücher | This thesis addresses the issue of customer complaints in the context of Customer Relationship Management (CRM). After a comprehensive survey of the current literature on CRM, the thesis describes the development of a new intelligent CRM (I-CRM) framework, which integrates text analytics, type mapping, SPSS, structural equation modeling, and linear and fuzzy approaches. This new methodology, in contrast to previous ones, is able to handle customer complaints with respect to different variables, thus allowing organizations to find their key customers and key complaints, and to address and provide solution to the major complaints of the key customers, hence promoting business development. The thesis also describes the successful application of the method to a real-world case, represented by the immeasurable truck drivers complaints at the Fremantle port in Western Australia. .
Idioma: Inglés
Publicado por Springer-Verlag New York Inc, 2013
ISBN 10: 3319003232 ISBN 13: 9783319003238
Librería: Revaluation Books, Exeter, Reino Unido
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Añadir al carritoHardcover. Condición: Brand New. 2013 edition. 440 pages. 9.25x6.25x1.00 inches. In Stock.
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Idioma: Inglés
Publicado por Springer International Publishing, Springer International Publishing Jun 2013, 2013
ISBN 10: 3319003232 ISBN 13: 9783319003238
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
EUR 160,49
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Añadir al carritoBuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This thesis addresses the issue of customer complaints in the context of Customer Relationship Management (CRM). After a comprehensive survey of the current literature on CRM, the thesis describes the development of a new intelligent CRM (I-CRM) framework, which integrates text analytics, type mapping, SPSS, structural equation modeling, and linear and fuzzy approaches. This new methodology, in contrast to previous ones, is able to handle customer complaints with respect to different variables, thus allowing organizations to find their key customers and key complaints, and to address and provide solution to the major complaints of the key customers, hence promoting business development. The thesis also describes the successful application of the method to a real-world case, represented by the immeasurable truck drivers complaints at the Fremantle port in Western Australia. 372 pp. Englisch.
Idioma: Inglés
Publicado por Springer International Publishing, 2013
ISBN 10: 3319003232 ISBN 13: 9783319003238
Librería: moluna, Greven, Alemania
EUR 136,16
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Añadir al carritoCondición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Nominated as an outstanding PhD thesis by Curtin University, AustraliaOffers a comprehensive survey of the current literature on CRM systems, including the most recent academic research on this topic and its current challenges and gapsDescr.
Idioma: Inglés
Publicado por Springer, Palgrave Macmillan Jun 2013, 2013
ISBN 10: 3319003232 ISBN 13: 9783319003238
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
EUR 160,49
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Añadir al carritoBuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This thesis addresses the issue of customer complaints in the context of Customer Relationship Management (CRM).After acomprehensive survey of the current literature on CRM, the thesis describes the development of a new intelligent CRM (I-CRM) framework, which integratestext analytics, type mapping, SPSS, structural equation modeling, and linear and fuzzy approaches. This new methodology, in contrast to previous ones,is able to handlecustomer complaints with respect to different variables, thus allowing organizations to find their key customers and key complaints, and to address and provide solution to the major complaints of the key customers, hence promoting business development. The thesis also describes the successful application of the method to a real-world case, represented by the immeasurable truck drivers complaints at the Fremantle port inWestern Australia.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 372 pp. Englisch.
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Añadir al carritoCondición: New. Print on Demand pp. 372 98 Illus. (11 Col.).
Librería: Biblios, Frankfurt am main, HESSE, Alemania
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Añadir al carritoCondición: New. PRINT ON DEMAND pp. 372.