Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 28,64
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Librería: California Books, Miami, FL, Estados Unidos de America
EUR 30,98
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 29,96
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: CreativeCenters, Peoria, IL, Estados Unidos de America
EUR 29,74
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New.
Librería: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 34,23
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Librería: Revaluation Books, Exeter, Reino Unido
EUR 34,04
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: Brand New. 396 pages. In Stock.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 37,39
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 39,21
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Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 43,10
Cantidad disponible: 2 disponibles
Añadir al carritoTaschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - As organizations grapple with fractured processes, siloed data sources, and shifting consumer demands, a marketing operations function that can more effectively bridge strategic goals with measurable outcomes is essential for businesses and marketing teams of all sizes. This book delves into what constitutes marketing operations, the business case for high functioning marketing operations roles and then provides a framework and plan to measure success. It looks at the roles and technologies needed to scale a marketing operations (MO) function and the best practices that can help organizations grow and scale the function of marketing operations over time to help marketers achieve operational excellence in support of business goals, from foundational strategies to advanced implementation of artificial intelligence. The book introduces the 'maturity model' created by the author as a framework to guide readers. It also explores alternative and additional methods that can be used to assess the current state of marketing operations and work towards building greater maturity. Marketing leadership and MO professionals focused on driving lasting value from a strategic investment in improved ways of working will find this framework and the book's discussion invaluable.
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
EUR 100,79
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Añadir al carritoCondición: New.
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 115,69
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Añadir al carritoCondición: New.
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
EUR 35,95
Cantidad disponible: 2 disponibles
Añadir al carritoTaschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -As organizations grapple with fractured processes, siloed data sources, and shifting consumer demands, a marketing operations function that can more effectively bridge strategic goals with measurable outcomes is essential for businesses and marketing teams of all sizes. This book delves into what constitutes marketing operations, the business case for high functioning marketing operations roles and then provides a framework and plan to measure success. It looks at the roles and technologies needed to scale a marketing operations (MO) function and the best practices that can help organizations grow and scale the function of marketing operations over time to help marketers achieve operational excellence in support of business goals, from foundational strategies to advanced implementation of artificial intelligence. The book introduces the 'maturity model' created by the author as a framework to guide readers. It also explores alternative and additional methods that can be used to assess the current state of marketing operations and work towards building greater maturity. Marketing leadership and MO professionals focused on driving lasting value from a strategic investment in improved ways of working will find this framework and the book's discussion invaluable. 382 pp. Englisch.
Librería: AussieBookSeller, Truganina, VIC, Australia
EUR 36,58
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. As organizations grapple with fractured processes, siloed data sources, and shifting consumer demands, a marketing operations function that can more effectively bridge strategic goals with measurable outcomes is essential for businesses and marketing teams of all sizes. This book delves into what constitutes marketing operations, the business case for high functioning marketing operations roles and then provides a framework and plan to measure success. It looks at the roles and technologies needed to scale a marketing operations (MO) function and the best practices that can help organizations grow and scale the function of marketing operations over time to help marketers achieve operational excellence in support of business goals, from foundational strategies to advanced implementation of artificial intelligence. The book introduces the "maturity model" created by the author as a framework to guide readers. It also explores alternative and additional methods that can be used to assess the current state of marketing operations and work towards building greater maturity. Marketing leadership and MO professionals focused on driving lasting value from a strategic investment in improved ways of working will find this framework and the book's discussion invaluable. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.