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Añadir al carritoHardcover. Condición: As New. Estado de la sobrecubierta: Fine. 1st Edition. First edition. First printing. Hardbound. Fine in a fine jacket. A clean tight copy. Comes with archival-quality mylar jacket protector. Smoke-free.
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Idioma: Inglés
Publicado por Independently published, 2019
ISBN 10: 1690018631 ISBN 13: 9781690018636
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Añadir al carritoPaperback. Condición: Brand New. 396 pages. In Stock.
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Publicado por Independently published, 2019
ISBN 10: 1690018631 ISBN 13: 9781690018636
Librería: California Books, Miami, FL, Estados Unidos de America
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Publicado por Amazon Digital Services LLC - Kdp, 2019
ISBN 10: 1690018631 ISBN 13: 9781690018636
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Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Publicado por Amazon Digital Services LLC - Kdp, 2019
ISBN 10: 1690018631 ISBN 13: 9781690018636
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Añadir al carritoPAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Añadir al carritoTaschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - As organizations grapple with fractured processes, siloed data sources, and shifting consumer demands, a marketing operations function that can more effectively bridge strategic goals with measurable outcomes is essential for businesses and marketing teams of all sizes. This book delves into what constitutes marketing operations, the business case for high functioning marketing operations roles and then provides a framework and plan to measure success. It looks at the roles and technologies needed to scale a marketing operations (MO) function and the best practices that can help organizations grow and scale the function of marketing operations over time to help marketers achieve operational excellence in support of business goals, from foundational strategies to advanced implementation of artificial intelligence. The book introduces the 'maturity model' created by the author as a framework to guide readers. It also explores alternative and additional methods that can be used to assess the current state of marketing operations and work towards building greater maturity. Marketing leadership and MO professionals focused on driving lasting value from a strategic investment in improved ways of working will find this framework and the book's discussion invaluable.
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Librería: Buchpark, Trebbin, Alemania
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Añadir al carritoCondición: Hervorragend. Zustand: Hervorragend | Seiten: 330 | Sprache: Englisch | Produktart: Bücher | We are living in an agile world. What started with technologists and marketers has spread across entire organizations, and didn't stop there. Consumers are thinking agile as well. They are more willing to be part of product development and the process of building brands than ever before, due to a number of social, technological, and economic factors. Also, as employees, they are also more interested in sharing values with the companies they work for, and are looking for new types of management and work environments. All of this adds up to the makings of an Agile World led by newly-empowered consumers in an evolving economy.The book gives practical examples of how agile thinking and approaches, as well as a shift in consumer behavior, are changing the brand-consumer relationship with the opportunity for better outcomes for both. As brands become more sophisticated and consumers have an increasing amount of choices, the power dynamic in the brand-consumer relationship has shifted to giving consumers more control than ever before. While this is a shift from the early days of branding and marketing, it is one that provides new opportunities for consumers and positions brands as facilitators of an evolving creative economy. It provides examples of how companies like Procter & Gamble, ING, Google, Betabrand, LEGO, and others are shaping this new dynamic while achieving innovative and profitable outcomes.The book features a foreword from Lisa Nirell, Chief Energy Officer of EnergizeGrowth and author of EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company and The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World.The Agile Consumer is the third book in Kihlström's Agile series, which started with 2016's The Agile Web, and continued to 2018's The Agile Brand.
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Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Añadir al carritoPAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
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Añadir al carritoTaschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -As organizations grapple with fractured processes, siloed data sources, and shifting consumer demands, a marketing operations function that can more effectively bridge strategic goals with measurable outcomes is essential for businesses and marketing teams of all sizes. This book delves into what constitutes marketing operations, the business case for high functioning marketing operations roles and then provides a framework and plan to measure success. It looks at the roles and technologies needed to scale a marketing operations (MO) function and the best practices that can help organizations grow and scale the function of marketing operations over time to help marketers achieve operational excellence in support of business goals, from foundational strategies to advanced implementation of artificial intelligence. The book introduces the 'maturity model' created by the author as a framework to guide readers. It also explores alternative and additional methods that can be used to assess the current state of marketing operations and work towards building greater maturity. Marketing leadership and MO professionals focused on driving lasting value from a strategic investment in improved ways of working will find this framework and the book's discussion invaluable. 382 pp. Englisch.
Librería: AussieBookSeller, Truganina, VIC, Australia
EUR 36,58
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Añadir al carritoPaperback. Condición: new. Paperback. As organizations grapple with fractured processes, siloed data sources, and shifting consumer demands, a marketing operations function that can more effectively bridge strategic goals with measurable outcomes is essential for businesses and marketing teams of all sizes. This book delves into what constitutes marketing operations, the business case for high functioning marketing operations roles and then provides a framework and plan to measure success. It looks at the roles and technologies needed to scale a marketing operations (MO) function and the best practices that can help organizations grow and scale the function of marketing operations over time to help marketers achieve operational excellence in support of business goals, from foundational strategies to advanced implementation of artificial intelligence. The book introduces the "maturity model" created by the author as a framework to guide readers. It also explores alternative and additional methods that can be used to assess the current state of marketing operations and work towards building greater maturity. Marketing leadership and MO professionals focused on driving lasting value from a strategic investment in improved ways of working will find this framework and the book's discussion invaluable. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Librería: preigu, Osnabrück, Alemania
EUR 32,00
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Añadir al carritoTaschenbuch. Condición: Neu. The Agile Brand Revisited | Principles for the continuously improving, customer-focused enterprise | Greg Kihlström | Taschenbuch | Englisch | 2024 | The Agile Brand | EAN 9798992280609 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.