Isbn: 9781917391184 - de-positioning: the secret brand strategy for creating competitive advantage (37 resultados)

Paperback. Condición: New. What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name? It's not differentiation. It's not purpose. It's something far more powerful, and in today's hyper-competitive business world, it's the only strategy that consistently wins.It's called De-Positioning, a method that turns your competitor's strengths into liabilities while positioning your brand as the only solution your customer truly trusts. De-Positioning works by identifying the most critical problem your customer needs solved, exposing how your competitors fail to solve it, and making your brand the clear, inevitable choice. When applied with discipline, it renders competitors irrelevant.In this book, brand strategy veteran Todd Irwin shares the exact process he's used to help Fortune 500 giants and disruptive VC-backed startups dominate their markets. He explains why "being different" no longer works, how to uncover your market's Hero Pain Point, and how to build an unshakable competitive advantage rooted in hard strategy, not hype.Drawing on three decades in the trenches and case studies from brands like Apple, Volvo, and Zoom, Irwin shows how De-Positioning becomes the unifying force behind every decision, message, and customer interaction. This is not a marketing gimmick. It's a battle-tested, repeatable system for building a brand so ultra-relevant and trusted that your competitors fade into the background.If you're ready to stop fighting for attention and start dominating your market, this is your brand strategy playbook.…

Paperback. Condición: New. What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name? It's not differentiation. It's not purpose. It's something far more powerful, and in today's hyper-competitive business world, it's the only strategy that consistently wins.It's called De-Positioning, a method that turns your competitor's strengths into liabilities while positioning your brand as the only solution your customer truly trusts. De-Positioning works by identifying the most critical problem your customer needs solved, exposing how your competitors fail to solve it, and making your brand the clear, inevitable choice. When applied with discipline, it renders competitors irrelevant.In this book, brand strategy veteran Todd Irwin shares the exact process he's used to help Fortune 500 giants and disruptive VC-backed startups dominate their markets. He explains why "being different" no longer works, how to uncover your market's Hero Pain Point, and how to build an unshakable competitive advantage rooted in hard strategy, not hype.Drawing on three decades in the trenches and case studies from brands like Apple, Volvo, and Zoom, Irwin shows how De-Positioning becomes the unifying force behind every decision, message, and customer interaction. This is not a marketing gimmick. It's a battle-tested, repeatable system for building a brand so ultra-relevant and trusted that your competitors fade into the background.If you're ready to stop fighting for attention and start dominating your market, this is your brand strategy playbook.…

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paperback. Condición: Very Good. De-Positioning: The secret brand strategy for creating competitive advantage This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

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Paperback. Condición: new. Paperback. Revealing the most effective brand strategy that nobody talks about. What is the secret brand strategy that the likes of Apple and Starbucks have adopted, but are reluctant to let the world know about? What is it that drives customers to choose your brand over the others? This book, by a leading branding practitioner and strategist, introduces the powerful strategy of De-Positioning that has been used by dominant brands. De-Positioning is a branding strategy that addresses the most important things customers are looking for when they are on a buying journey: desires and pain points. In essence, De-Positioning is when you highlight a positive feature about a brand, and this positive feature shines a negative light on the competition. It highlights what your company can do for your customers that competitors cannot while appealing to their deepest needs, concern and desires. Your competitor's weaknesses create the customer need or pain - a gaping hole in the market. You fill that gap by providing a solution that relieves the customers' pain and satisfies their expectations. By de-positioning your competitor, you gain advantage in your marketplace. AUTHOR: Todd Irwin is the founder and Chief Strategy Officer of Fazer, a leading New York-based brand strategy and creative agency, with focus in delivering competitive brand strategies. SELLING POINTS: . A powerful but secret - branding concept that is behind the success of some of the world's most dominant brands. . How to create growth for your company and brand by de-positioning your competitors. . Enlightening reading for anyone involved in marketing and branding. . Written by a leading practitioner, strategist and thinker in today's world of branding and marketing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

paperback. Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

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Paperback. Condición: Brand New. 160 pages. 7.80x5.10x7.80 inches. In Stock.

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Taschenbuch. Condición: Neu. Neuware -What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name It's not differentiation. It's not purpose. It's something far more powerful, and in today's hyper-competitive business world, it's the only strategy that consistently wins.It's called De-Positioning, a method that turns your competitor's strengths into liabilities while positioning your brand as the only solution your customer truly trusts. De-Positioning works by identifying the most critical problem your customer needs solved, exposing how your competitors fail to solve it, and making your brand the clear, inevitable choice. When applied with discipline, it renders competitors irrelevant.In this book, brand strategy veteran Todd Irwin shares the exact process he's used to help Fortune 500 giants and disruptive VC-backed startups dominate their markets. He explains why 'being different' no longer works, how to uncover your market's Hero Pain Point, and how to build an unshakable competitive advantage rooted in hard strategy, not hype.Drawing on three decades in the trenches and case studies from brands like Apple, Volvo, and Zoom, Irwin shows how De-Positioning becomes the unifying force behind every decision, message, and customer interaction. This is not a marketing gimmick. It's a battle-tested, repeatable system for building a brand so ultra-relevant and trusted that your competitors fade into the background.If you're ready to stop fighting for attention and start dominating your market, this is your brand strategy playbook. 160 pp. Englisch.…

Taschenbuch. Condición: Neu. Neuware -What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name It's not differentiation. It's not purpose. It's something far more powerful, and in today's hyper-competitive business world, it's the only strategy that consistently wins.It's called De-Positioning, a method that turns your competitor's strengths into liabilities while positioning your brand as the only solution your customer truly trusts. De-Positioning works by identifying the most critical problem your customer needs solved, exposing how your competitors fail to solve it, and making your brand the clear, inevitable choice. When applied with discipline, it renders competitors irrelevant.In this book, brand strategy veteran Todd Irwin shares the exact process he's used to help Fortune 500 giants and disruptive VC-backed startups dominate their markets. He explains why 'being different' no longer works, how to uncover your market's Hero Pain Point, and how to build an unshakable competitive advantage rooted in hard strategy, not hype.Drawing on three decades in the trenches and case studies from brands like Apple, Volvo, and Zoom, Irwin shows how De-Positioning becomes the unifying force behind every decision, message, and customer interaction. This is not a marketing gimmick. It's a battle-tested, repeatable system for building a brand so ultra-relevant and trusted that your competitors fade into the background.If you're ready to stop fighting for attention and start dominating your market, this is your brand strategy playbook. 160 pp. Englisch.…

Taschenbuch. Condición: Neu. Neuware -What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name It's not differentiation. It's not purpose. It's something far more powerful, and in today's hyper-competitive business world, it's the only strategy that consistently wins.It's called De-Positioning, a method that turns your competitor's strengths into liabilities while positioning your brand as the only solution your customer truly trusts. De-Positioning works by identifying the most critical problem your customer needs solved, exposing how your competitors fail to solve it, and making your brand the clear, inevitable choice. When applied with discipline, it renders competitors irrelevant.In this book, brand strategy veteran Todd Irwin shares the exact process he's used to help Fortune 500 giants and disruptive VC-backed startups dominate their markets. He explains why 'being different' no longer works, how to uncover your market's Hero Pain Point, and how to build an unshakable competitive advantage rooted in hard strategy, not hype.Drawing on three decades in the trenches and case studies from brands like Apple, Volvo, and Zoom, Irwin shows how De-Positioning becomes the unifying force behind every decision, message, and customer interaction. This is not a marketing gimmick. It's a battle-tested, repeatable system for building a brand so ultra-relevant and trusted that your competitors fade into the background.If you're ready to stop fighting for attention and start dominating your market, this is your brand strategy playbook.…

Taschenbuch. Condición: Neu. Neuware - What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name It's not differentiation. It's not purpose. It's something far more powerful, and in today's hyper-competitive business world, it's the only strategy that consistently wins.It's called De-Positioning, a method that turns your competitor's strengths into liabilities while positioning your brand as the only solution your customer truly trusts. De-Positioning works by identifying the most critical problem your customer needs solved, exposing how your competitors fail to solve it, and making your brand the clear, inevitable choice. When applied with discipline, it renders competitors irrelevant.In this book, brand strategy veteran Todd Irwin shares the exact process he's used to help Fortune 500 giants and disruptive VC-backed startups dominate their markets. He explains why 'being different' no longer works, how to uncover your market's Hero Pain Point, and how to build an unshakable competitive advantage rooted in hard strategy, not hype.Drawing on three decades in the trenches and case studies from brands like Apple, Volvo, and Zoom, Irwin shows how De-Positioning becomes the unifying force behind every decision, message, and customer interaction. This is not a marketing gimmick. It's a battle-tested, repeatable system for building a brand so ultra-relevant and trusted that your competitors fade into the background.If you're ready to stop fighting for attention and start dominating your market, this is your brand strategy playbook.…

Paperback. Condición: New. What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name? It's not differentiation. It's not purpose. It's something far more powerful, and in today's hyper-competitive business world, it's the only strategy that consistently wins.It's called De-Positioning, a method that turns your competitor's strengths into liabilities while positioning your brand as the only solution your customer truly trusts. De-Positioning works by identifying the most critical problem your customer needs solved, exposing how your competitors fail to solve it, and making your brand the clear, inevitable choice. When applied with discipline, it renders competitors irrelevant.In this book, brand strategy veteran Todd Irwin shares the exact process he's used to help Fortune 500 giants and disruptive VC-backed startups dominate their markets. He explains why "being different" no longer works, how to uncover your market's Hero Pain Point, and how to build an unshakable competitive advantage rooted in hard strategy, not hype.Drawing on three decades in the trenches and case studies from brands like Apple, Volvo, and Zoom, Irwin shows how De-Positioning becomes the unifying force behind every decision, message, and customer interaction. This is not a marketing gimmick. It's a battle-tested, repeatable system for building a brand so ultra-relevant and trusted that your competitors fade into the background.If you're ready to stop fighting for attention and start dominating your market, this is your brand strategy playbook.…

Paperback. Condición: new. Paperback. Revealing the most effective brand strategy that nobody talks about. What is the secret brand strategy that the likes of Apple and Starbucks have adopted, but are reluctant to let the world know about? What is it that drives customers to choose your brand over the others? This book, by a leading branding practitioner and strategist, introduces the powerful strategy of De-Positioning that has been used by dominant brands. De-Positioning is a branding strategy that addresses the most important things customers are looking for when they are on a buying journey: desires and pain points. In essence, De-Positioning is when you highlight a positive feature about a brand, and this positive feature shines a negative light on the competition. It highlights what your company can do for your customers that competitors cannot while appealing to their deepest needs, concern and desires. Your competitor's weaknesses create the customer need or pain - a gaping hole in the market. You fill that gap by providing a solution that relieves the customers' pain and satisfies their expectations. By de-positioning your competitor, you gain advantage in your marketplace. AUTHOR: Todd Irwin is the founder and Chief Strategy Officer of Fazer, a leading New York-based brand strategy and creative agency, with focus in delivering competitive brand strategies. SELLING POINTS: . A powerful but secret - branding concept that is behind the success of some of the world's most dominant brands. . How to create growth for your company and brand by de-positioning your competitors. . Enlightening reading for anyone involved in marketing and branding. . Written by a leading practitioner, strategist and thinker in today's world of branding and marketing. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…