Librería: HPB-Red, Dallas, TX, Estados Unidos de America
EUR 5,84
Cantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
EUR 7,74
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
EUR 7,74
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
EUR 7,20
Cantidad disponible: 4 disponibles
Añadir al carritoPaperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
EUR 13,34
Cantidad disponible: 10 disponibles
Añadir al carritoHRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.
EUR 17,41
Cantidad disponible: 5 disponibles
Añadir al carritoPaperback. Condición: New. Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings.
EUR 17,42
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: New. Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings.
EUR 17,58
Cantidad disponible: 10 disponibles
Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Idioma: Inglés
Publicado por LID Publishing, London, 2013
ISBN 10: 1907794468 ISBN 13: 9781907794469
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 19,22
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings. Lessons and insights from one of the world's most successful marketing and branding campaigns. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Librería: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 16,24
Cantidad disponible: 5 disponibles
Añadir al carritoCondición: new.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 10,99
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Brand New. 104 pages. 8.50x5.50x0.33 inches. In Stock.
Librería: Majestic Books, Hounslow, Reino Unido
EUR 18,36
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 17,15
Cantidad disponible: 10 disponibles
Añadir al carritoCondición: New. Lessons and insights from one of the world's most successful marketing and branding campaigns. Num Pages: 104 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 138 x 8. Weight in Grams: 182. . 2014. Paperback. . . . .
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
EUR 13,32
Cantidad disponible: 10 disponibles
Añadir al carritoPaperback. Condición: New. New copy - Usually dispatched within 4 working days.
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
EUR 20,83
Cantidad disponible: 10 disponibles
Añadir al carritoCondición: New. Lessons and insights from one of the world's most successful marketing and branding campaigns. Num Pages: 104 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 138 x 8. Weight in Grams: 182. . 2014. Paperback. . . . . Books ship from the US and Ireland.
Idioma: Inglés
Publicado por Lid Publishing 2013-09-01, 2013
ISBN 10: 1907794468 ISBN 13: 9781907794469
Librería: Chiron Media, Wallingford, Reino Unido
EUR 11,32
Cantidad disponible: 10 disponibles
Añadir al carritoPaperback. Condición: New.
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 21,72
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
EUR 17,28
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: New. Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings.
Idioma: Inglés
Publicado por LID Publishing, London, 2013
ISBN 10: 1907794468 ISBN 13: 9781907794469
Librería: AussieBookSeller, Truganina, VIC, Australia
EUR 30,46
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings. Lessons and insights from one of the world's most successful marketing and branding campaigns. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
EUR 18,02
Cantidad disponible: Más de 20 disponibles
Añadir al carritoKartoniert / Broschiert. Condición: New. Lessons and insights from one of the world s most successful marketing and branding campaigns.Über den AutorrnrnDavid Arkwright is the former global marketing director of Unilever, and was responsible for the launch of Dirt is Good. He .
Idioma: Inglés
Publicado por LID Business Media Sep 2013, 2013
ISBN 10: 1907794468 ISBN 13: 9781907794469
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 20,74
Cantidad disponible: 2 disponibles
Añadir al carritoBuch. Condición: Neu. Neuware - In 2005, Unilever ignored whiter than white in favor of mud and grease and launched its Dirt is Good marketing campaign, for its Persil and OMO washing detergents. The campaign was devised by David Arkwright and his marketing team at Unilever. Today, it continues to be one of Unilever's most successful campaigns. As well as transforming the Persil and OMO brands, the campaign has become a defining moment in the marketing and branding world. This book, written by the person at the helm of Dirt is Good, is an essential case study in creating a global brand with an idea at its very core. The book reveals the trials, challenges, and successes experienced by Arkwright and his team, told as a very personal and engaging real-time adventure. And for marketers today, the book includes real and practical takeaways from this groundbreaking campaign.
EUR 13,31
Cantidad disponible: 5 disponibles
Añadir al carritoPaperback. Condición: New. Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings.