ISBN: 9781837422890 - the role of ai in consumer decision-making (managing innovation in business strategy, marketing and finance) (12 resultados)

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Hardcover. Condición: Brand New. 120 pages. 5.98x0.41x9.02 inches. In Stock.

Condición: New. 2026. hardcover. . . . . . Books ship from the US and Ireland.

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Hardcover. Condición: Brand New. 120 pages. 5.98x0.41x9.02 inches. In Stock. This item is printed on demand.

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Hardcover. Condición: new. Hardcover. In the rapidly evolving world of contemporary business, artificial intelligence (AI) is becoming a disruptive force that is being adopted by companies in a variety of sectors. Its ability to boost creativity, expedite processes, and increase productivity is undeniable. Along with other digital technologies like blockchain, big data analysis, and augmented reality, it is anticipated to be one of the main forces behind the fourth industrial revolution.Despite the success that artificial intelligence is meeting, there are still a number of concerns about how consumers may perceive artificial intelligence-based products and services, how they act with conversational agents (chatbots), and how they communicate with them. Through this book, the authors attempt to understand how artificial intelligence can be integrated within products and services in a way that generates value for the consumer. In particular, three consumer contexts are considered in which the introduction of AI is changing the way consumers interact with products and services. The first relates to the use of artificial intelligence in the fashion industry, where the creation of AI-generated clothes is generating widespread debate. The second relates to the use of conversational agents who through the use of AI are able to engage in conversations that are increasingly human-like. The third, in the area of social media, evaluates how consumers perceive virtual influencers.Managing Innovation in Business Strategy, Marketing and Finance has a goal of contributing to understanding the role of business innovation from the perspective of three key functional areas: strategy, marketing and finance. Through this book, the authors attempt to understand how artificial intelligence can be integrated within products and services in a way that generates value for the consumer. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

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Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In the rapidly evolving world of contemporary business, artificial intelligence (AI) is becoming a disruptive force that is being adopted by companies in a variety of sectors. Its ability to boost creativity, expedite processes, and increase productivity is undeniable. Along with other digital technologies like blockchain, big data analysis, and augmented reality, it is anticipated to be one of the main forces behind the fourth industrial revolution. Despite the success that artificial intelligence is meeting, there are still a number of concerns about how consumers may perceive artificial intelligence-based products and services, how they act with conversational agents (chatbots), and how they communicate with them. Through this book, the authors attempt to understand how artificial intelligence can be integrated within products and services in a way that generates value for the consumer. In particular, three consumer contexts are considered in which the introduction of AI is changing the way consumers interact with products and services. The first relates to the use of artificial intelligence in the fashion industry, where the creation of AI-generated clothes is generating widespread debate. The second relates to the use of conversational agents who through the use of AI are able to engage in conversations that are increasingly human-like. The third, in the area of social media, evaluates how consumers perceive virtual influencers. Managing Innovation in Business Strategy, Marketing and Finance has a goal of contributing to understanding the role of business innovation from the perspective of three key functional areas: strategy, marketing and finance. …

Buch. Condición: Neu. Role of AI in Consumer Decision-Making | Cristian Rizzo (u. a.) | Buch | Englisch | 2026 | Emerald Group Publishing Limited | EAN 9781837422890 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…