Isbn: 9781737518105 - the age of customer equity: data-driven strategies to build a sustainable company (20 resultados)

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Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - EVERY CUSTOMER IS UNIQUEFor many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. The biggest problem is not the technical data silos but our inability to hear the humans behind the data.In The Age of Customer Equity, Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your data to connect to the right customers at the right time. Interviews with customer-centric data leaders and case studies shine a light on the successes and struggles of data analytics leadership to give you a sense of reality and arm your strategic thinking. Hartsoe teaches you how to:Uncover customer behavior, identify opportunities to amplify marketing ROI, and optimize your opportunity costsAlight your teams to clear hurdles and create long-term 9- and 10-figure gainsSpot the largest vulnerabilities in your company, diagnose what you need, and build a journey to a more powerful customer-centric future.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. &Uumlber den AutorrnrnAllison s experience and passion for analysis allow her to see future trends and relate it all the way back to the tactical moves her clients need to make today. She has built and executed digital customer analytics strat.…

Taschenbuch. Condición: Neu. The Age of Customer Equity | Data-Driven Strategies to Build a Sustainable Company | Allison Hartsoe | Taschenbuch | Kartoniert / Broschiert | Englisch | 2021 | Dataforge Press | EAN 9781737518105 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…