The Age of Customer Equity
Idioma: inglés
Editorial: Dataforge Press, 2021
- Tapa blanda
- Nuevo
Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
Vendedor de AbeBooks desde 11 de junio de 1999
Condición: Nuevo
EUR 17,71
Cantidad disponible: Más de 20 disponibles
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N° de ref. del artículo L0-9781737518105
- Título
- The Age of Customer Equity
- Autor
- Hartsoe, Allison
- Editorial
- Dataforge Press
- Año de publicación
- 2021
- Estado
- New
- Encuadernación
- PAP
- Idioma
- inglés
- ISBN 10
- 1737518104
- ISBN 13
- 9781737518105
- Peso del artículo
- 295 gramos
From the boardroom to the war room, use customer value data to focus expenses and internally align your team.
For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. But the biggest problem is not the technical data silos but the human ones.
In The Age of Customer Equity, marketing expert with a passion for analytics Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your customer data to connect to the right customers at the right time. The interviews and case studies will shine a light on the successes and struggles of consumer-centric leadership to give you a sense of reality and arm your strategic thinking. Hartsoe teaches you how to:
- Pinpoint where your organization is, what you should be thinking about, and how to know when your company has graduated from one stage to the next
- Uncover customer behavior, identify opportunities to amplify marketing ROI, and optimize your time
- Align your teams to clear hurdles and create long-term nine and 10-figure gains
- Spot the largest vulnerabilities in your company, diagnose what you need, and build a journey to a more powerful customer-centric future
Get ready to join today’s fastest-growing firms as you learn how to connect with and please valuable customers by fitting into their busy lives.
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Acerca del autor
Sarah E. Toms is executive director and cofounder of Wharton Interactive. She is a serious games expert and demonstrated thought leader in the educational technology field, fueled by a passion to find and develop innovative ways to make every learning environment active, engaging, more meaningful, and learner-centered. In addition, Sarah is coauthor of "The Customer Centricity Playbook," the Digital Book Awards 2019 Best Business Book.Her drive to modernize, transform, and democratize education led Sarah and her team to co-invent Simpl.cloud, an open-source simulation framework. She has spent more than twenty years as a leader in the technology sphere, and was an entrepreneur for over a decade, founding companies that built global CRM, product development, productivity management, and financial systems. She is dedicated to supporting women and girls in the technology field, cofounding WIT@Penn, and through her work with the Women in Tech Summit and techgirlz.org. Follow her on twitter at @SarahEToms.
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PBShop.store UK
Fairford, GLOS, Reino Unido
Vendedor de AbeBooks desde 11 de junio de 1999
Tarifas de envío de Reino Unido a Estados Unidos de America
| Artículo | De 10 a 20 días hábiles | De 10 a 20 días hábiles |
|---|---|---|
| Primer artículo | EUR 4,84 | EUR 4,84 |
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