9781493940875 - modeling markets: analyzing marketing phenomena and improving marketing decision making (international series in quantitative marketing) de leeflang, peter s.h.; wieringa, jaap e.; bijmolt, tammo h.a.; pauwels, koen h. (10 resultados)
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
Leeflang, Peter S.H.; Wieringa, Jaap E.; Bijmolt, Tammo H.A.; Pauwels, Koen H.
Idioma: Inglés
Editorial: Springer 2016
Serie: International Series in Quantitative Marketing, Libro 7 de 8. Libro 7 de 8 - International Series in Quantitative Marketing
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Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections
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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
Leeflang, Peter S.H.; Wieringa, Jaap E.; Bijmolt, Tammo H.A.; Pauwels, Koen H.
Idioma: Inglés
Editorial: Springer 2016
Serie: International Series in Quantitative Marketing, Libro 7 de 8. Libro 7 de 8 - International Series in Quantitative Marketing
- Tapa blanda
Librería: Books Puddle, New York, Estados Unidos de AmericaBooks Puddle
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Condición: New. pp. 408.
Idioma: Inglés
Editorial: Springer US 2016
Serie: International Series in Quantitative Marketing, Libro 7 de 8. Libro 7 de 8 - International Series in Quantitative Marketing
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Librería: preigu, Osnabrück, Alemaniapreigu
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Taschenbuch. Condición: Neu. Modeling Markets | Analyzing Marketing Phenomena and Improving Marketing Decision Making | Peter S. H. Leeflang (u. a.) | Taschenbuch | xiv | Englisch | 2016 | Springer US | EAN 9781493940875 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]h…artmann[at]springer[dot]com | Anbieter: preigu.
Idioma: Inglés
Editorial: Springer New York, Springer US 2016
Serie: International Series in Quantitative Marketing, Libro 7 de 8. Libro 7 de 8 - International Series in Quantitative Marketing
- Tapa blanda
Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a… comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations.In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making
Leeflang, Peter/ Wieringa, Jaap E./ Bijmolt, T. H. A./ Pauwels, Koen H.
Idioma: Inglés
Editorial: Springer Verlag 2016
Serie: International Series in Quantitative Marketing, Libro 7 de 8. Libro 7 de 8 - International Series in Quantitative Marketing
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Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
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Paperback. Condición: Brand New. reprint edition. 422 pages. 9.30x6.20x1.00 inches. In Stock.
Idioma: Inglés
Editorial: Springer 2016
Serie: International Series in Quantitative Marketing, Libro 7 de 8. Libro 7 de 8 - International Series in Quantitative Marketing
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Librería: Brook Bookstore On Demand, Napoli, ItaliaBrook Bookstore On Demand
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Condición: new. Questo è un articolo print on demand.
Idioma: Inglés
Editorial: Springer New York Aug 2016 2016
Serie: International Series in Quantitative Marketing, Libro 7 de 8. Libro 7 de 8 - International Series in Quantitative Marketing
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Ma…rkets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations.In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena. 424 pp. Englisch.
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
Leeflang, Peter S.H.; Wieringa, Jaap E.; Bijmolt, Tammo H.A.; Pauwels, Koen H.
Idioma: Inglés
Editorial: Springer 2016
Serie: International Series in Quantitative Marketing, Libro 7 de 8. Libro 7 de 8 - International Series in Quantitative Marketing
- Tapa blanda
- Impresión bajo demanda
Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
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EUR 194,76
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Condición: New. Print on Demand pp. 408.
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
Leeflang, Peter S.H.; Wieringa, Jaap E.; Bijmolt, Tammo H.A.; Pauwels, Koen H.
Idioma: Inglés
Editorial: Springer 2016
Serie: International Series in Quantitative Marketing, Libro 7 de 8. Libro 7 de 8 - International Series in Quantitative Marketing
- Tapa blanda
- Impresión bajo demanda
Librería: Biblios, frankfurt am main, AlemaniaBiblios
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EUR 193,38
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Condición: New. PRINT ON DEMAND pp. 408.
Idioma: Inglés
Editorial: Springer New York, Springer US Aug 2016 2016
Serie: International Series in Quantitative Marketing, Libro 7 de 8. Libro 7 de 8 - International Series in Quantitative Marketing
- Tapa blanda
- Impresión bajo demanda
Librería: buchversandmimpf2000, Emtmannsberg, Alemaniabuchversandmimpf2000
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 160,49
Envío por EUR 60,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Springer Verlag… GmbH, Tiergartenstr. 17, 69121 Heidelberg 424 pp. Englisch.
