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Idioma: Inglés
Publicado por Springer-Verlag New York Inc., US, 2014
ISBN 10: 1493920855 ISBN 13: 9781493920853
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 194,51
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Añadir al carritoHardback. Condición: New. 2015 ed.
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 205,73
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Añadir al carritoCondición: New.
Librería: Mispah books, Redhill, SURRE, Reino Unido
EUR 207,16
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Añadir al carritoHardcover. Condición: Like New. Like New. book.
Idioma: Inglés
Publicado por Springer New York, Springer New York, 2014
ISBN 10: 1493920855 ISBN 13: 9781493920853
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 168,73
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Añadir al carritoBuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations.In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 236,50
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Añadir al carritoHardcover. Condición: Brand New. 408 pages. 9.25x6.25x1.25 inches. In Stock.
Idioma: Inglés
Publicado por Springer-Verlag New York Inc., US, 2014
ISBN 10: 1493920855 ISBN 13: 9781493920853
Librería: Rarewaves.com UK, London, Reino Unido
EUR 184,24
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Añadir al carritoHardback. Condición: New. 2015 ed.
Librería: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 126,26
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Añadir al carritoCondición: new. Questo è un articolo print on demand.
Idioma: Inglés
Publicado por Springer New York Nov 2014, 2014
ISBN 10: 1493920855 ISBN 13: 9781493920853
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
EUR 160,49
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Añadir al carritoBuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations.In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena. 424 pp. Englisch.
Librería: preigu, Osnabrück, Alemania
EUR 141,20
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Añadir al carritoBuch. Condición: Neu. Modeling Markets | Analyzing Marketing Phenomena and Improving Marketing Decision Making | Peter S. H. Leeflang (u. a.) | Buch | xiv | Englisch | 2014 | Springer New York | EAN 9781493920853 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand.
Librería: Majestic Books, Hounslow, Reino Unido
EUR 210,75
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Añadir al carritoCondición: New. Print on Demand.
Idioma: Inglés
Publicado por Springer New York, Springer New York Nov 2014, 2014
ISBN 10: 1493920855 ISBN 13: 9781493920853
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
EUR 160,49
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Añadir al carritoBuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 424 pp. Englisch.
Idioma: Inglés
Publicado por Springer-Verlag New York Inc., 2014
ISBN 10: 1493920855 ISBN 13: 9781493920853
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
EUR 213,57
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Añadir al carritoHardback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 228,38
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Añadir al carritoCondición: New. PRINT ON DEMAND.