Isbn: 9781489973443 - e-commerce strategy: text and cases (springer texts in business and economics) (18 resultados)

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Serie: Libro 11 de 190 - Springer Texts in Business and Economics
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Editorial: Springer, 2014
Serie: Libro 11 de 190 - Springer Texts in Business and Economics
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Paperback. Condición: new. Paperback. E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field. E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Idioma: Inglés
Editorial: Springer, 2014
Serie: Libro 11 de 190 - Springer Texts in Business and Economics
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Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.…
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Editorial: Springer, 2014
Serie: Libro 11 de 190 - Springer Texts in Business and Economics
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Taschenbuch. Condición: Neu. E-Commerce Strategy | Text and Cases | Sanjay Mohapatra | Taschenbuch | Springer Texts in Business and Economics | xviii | Englisch | 2014 | Springer | EAN 9781489973443 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Idioma: Inglés
Editorial: Springer, 2014
Serie: Libro 11 de 190 - Springer Texts in Business and Economics
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Paperback. Condición: new. Paperback. E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field. E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Idioma: Inglés
Editorial: Springer, 2014
Serie: Libro 11 de 190 - Springer Texts in Business and Economics
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Paperback. Condición: Brand New. 280 pages. 9.25x6.10x0.64 inches. In Stock. This item is printed on demand.

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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware - E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field. 280 pp. Englisch.…

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Serie: Libro 11 de 190 - Springer Texts in Business and Economics
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Condición: New. Print on Demand pp. 282 33 Illus. (18 Col.).

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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Covers topics relating to e-commerce not found in many competing books such as Open Source, Online Research, M-Commerce, Peer-to-peer systems Includes 10 case studies that illustrate e-commerce concepts Each chapter includes Learning Object.…

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Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -¿¿E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems.E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall,the useful guidelines provided should prove valuable to students and researchers in the field.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 280 pp. Englisch.…