9781394307494 - Driving Buy-In: The Science of Influence with Data de Yuk, Mico (31 resultados)

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Hardback. Condición: New. A step-by-step guide to transforming data into stakeholder buy-in and decisive action Driving Buy-In, by data storytelling veteran Mico Yuk-who has trained over 20,000 data professionals at Fortune 500 companies including Shell, Nestlé, and Zoom-provides a practical guide for professionals who craft data visualizations and presentations that light a fire under decision-makers. It shows how to transform insights into real-world action. Eighty-eight percent of insights never influence a decision. This book fixes that. Yuk introduces the Buy-In MethodT, a two-pillar system for turning information into action - grounded in behavioral science and neuroscience research. Pillar 1, the Data Storytelling FrameworkT (Discover, Define, Design, and Deliver), turns data into a story the brain is wired to respond to. Pillar 2, the Three Signs of Influence (Clarity, Buy-In, and Action), reveals in real time whether your message is landing and exactly where stakeholders are in the decision process. Rather than focusing on technical skills or visual design, this book teaches the often-overlooked skill of reading human behavior. You'll learn: How to ask the right questions that uncover the real problem - move beyond vague requests and endless scope creep to get to the truthHow to transform the way you communicate with stakeholders or executives - translate and present technical findings so anyone can understand and act on themHow to build stories that drive action - using the same structure behind Hollywood blockbustersHow to read any room using the Three Signs of Influence (Clarity, Buy-In, Action) - no more guessing if stakeholders will act on your insightsWhy human influence is your competitive advantage - in the AI era, anyone can generate insights, but driving stakeholder buy-in is what makes you irreplaceable This book is for professionals who present data to influence stakeholders and accelerate decisions: analysts, data scientists, BI teams, product managers, consultants, AI/ML professionals, and executives. It's an expert guide in data communication for professionals who want to know exactly what works, what doesn't, and how to design and deliver presentations that will get buy-in from the people who make decisions. Go from order-taker to decision driver.

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Hardcover. Condición: new. Hardcover. A step-by-step guide to transforming data into stakeholder buy-in and decisive action Driving Buy-In, by data storytelling veteran Mico Yukwho has trained over 20,000 data professionals at Fortune 500 companies including Shell, Nestle, and Zoomprovides a practical guide for professionals who craft data visualizations and presentations that light a fire under decision-makers. It shows how to transform insights into real-world action. Eighty-eight percent of insights never influence a decision. This book fixes that. Yuk introduces the Buy-In Method, a two-pillar system for turning information into action grounded in behavioral science and neuroscience research. Pillar 1, the Data Storytelling Framework (Discover, Define, Design, and Deliver), turns data into a story the brain is wired to respond to. Pillar 2, the Three Signs of Influence (Clarity, Buy-In, and Action), reveals in real time whether your message is landing and exactly where stakeholders are in the decision process. Rather than focusing on technical skills or visual design, this book teaches the often-overlooked skill of reading human behavior. You'll learn: How to ask the right questions that uncover the real problem move beyond vague requests and endless scope creep to get to the truthHow to transform the way you communicate with stakeholders or executives translate and present technical findings so anyone can understand and act on themHow to build stories that drive action using the same structure behind Hollywood blockbustersHow to read any room using the Three Signs of Influence (Clarity, Buy-In, Action) no more guessing if stakeholders will act on your insightsWhy human influence is your competitive advantage in the AI era, anyone can generate insights, but driving stakeholder buy-in is what makes you irreplaceable This book is for professionals who present data to influence stakeholders and accelerate decisions: analysts, data scientists, BI teams, product managers, consultants, AI/ML professionals, and executives. It's an expert guide in data communication for professionals who want to know exactly what works, what doesn't, and how to design and deliver presentations that will get buy-in from the people who make decisions. Go from order-taker to decision driver. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Hardback. Condición: New. A step-by-step guide to transforming data into stakeholder buy-in and decisive action Driving Buy-In, by data storytelling veteran Mico Yuk-who has trained over 20,000 data professionals at Fortune 500 companies including Shell, Nestlé, and Zoom-provides a practical guide for professionals who craft data visualizations and presentations that light a fire under decision-makers. It shows how to transform insights into real-world action. Eighty-eight percent of insights never influence a decision. This book fixes that. Yuk introduces the Buy-In MethodT, a two-pillar system for turning information into action - grounded in behavioral science and neuroscience research. Pillar 1, the Data Storytelling FrameworkT (Discover, Define, Design, and Deliver), turns data into a story the brain is wired to respond to. Pillar 2, the Three Signs of Influence (Clarity, Buy-In, and Action), reveals in real time whether your message is landing and exactly where stakeholders are in the decision process. Rather than focusing on technical skills or visual design, this book teaches the often-overlooked skill of reading human behavior. You'll learn: How to ask the right questions that uncover the real problem - move beyond vague requests and endless scope creep to get to the truthHow to transform the way you communicate with stakeholders or executives - translate and present technical findings so anyone can understand and act on themHow to build stories that drive action - using the same structure behind Hollywood blockbustersHow to read any room using the Three Signs of Influence (Clarity, Buy-In, Action) - no more guessing if stakeholders will act on your insightsWhy human influence is your competitive advantage - in the AI era, anyone can generate insights, but driving stakeholder buy-in is what makes you irreplaceable This book is for professionals who present data to influence stakeholders and accelerate decisions: analysts, data scientists, BI teams, product managers, consultants, AI/ML professionals, and executives. It's an expert guide in data communication for professionals who want to know exactly what works, what doesn't, and how to design and deliver presentations that will get buy-in from the people who make decisions. Go from order-taker to decision driver.

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Hardcover. Condición: new. Hardcover. A step-by-step guide to transforming data into stakeholder buy-in and decisive action Driving Buy-In, by data storytelling veteran Mico Yukwho has trained over 20,000 data professionals at Fortune 500 companies including Shell, Nestle, and Zoomprovides a practical guide for professionals who craft data visualizations and presentations that light a fire under decision-makers. It shows how to transform insights into real-world action. Eighty-eight percent of insights never influence a decision. This book fixes that. Yuk introduces the Buy-In Method, a two-pillar system for turning information into action grounded in behavioral science and neuroscience research. Pillar 1, the Data Storytelling Framework (Discover, Define, Design, and Deliver), turns data into a story the brain is wired to respond to. Pillar 2, the Three Signs of Influence (Clarity, Buy-In, and Action), reveals in real time whether your message is landing and exactly where stakeholders are in the decision process. Rather than focusing on technical skills or visual design, this book teaches the often-overlooked skill of reading human behavior. You'll learn: How to ask the right questions that uncover the real problem move beyond vague requests and endless scope creep to get to the truthHow to transform the way you communicate with stakeholders or executives translate and present technical findings so anyone can understand and act on themHow to build stories that drive action using the same structure behind Hollywood blockbustersHow to read any room using the Three Signs of Influence (Clarity, Buy-In, Action) no more guessing if stakeholders will act on your insightsWhy human influence is your competitive advantage in the AI era, anyone can generate insights, but driving stakeholder buy-in is what makes you irreplaceable This book is for professionals who present data to influence stakeholders and accelerate decisions: analysts, data scientists, BI teams, product managers, consultants, AI/ML professionals, and executives. It's an expert guide in data communication for professionals who want to know exactly what works, what doesn't, and how to design and deliver presentations that will get buy-in from the people who make decisions. Go from order-taker to decision driver. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Hardcover. Condición: new. Hardcover. A step-by-step guide to transforming data into stakeholder buy-in and decisive action Driving Buy-In, by veteran data storyteller Mico Yuk, is a concise manual for professionals interested in crafting data visualizations and presentations that light a fire under decisionmakers. It explains how to transform insight into real-world behavior and provides a proven framework to transform data presentations from information dumps into catalysts for action. The book introduces the DS4 framework Discover, Define, Design, and Deliver a four-step method grounded in behavioral science and neuroscience research. Rather than focusing solely on technical skills or visual design, it teaches the often-overlooked skill of reading human behavior to measure and adjust your influence in real-time. Driving Buy-In focuses on tested techniques that have been refined through implementation at major corporations and feedback from thousands of students, offering a practical system for ensuring your work drives results. Youll learn: The Three Signs of Influence that let you spot clarity, buy-in, and action signals in real-time no more guessing if stakeholders will act on your insightsHow to ask questions that uncover truth move beyond vague requests to get to the real problem, timeline, and stakeholders behind every askHow to read any room in real-time spot when you're losing people and adjust your approach systematicallyHow to transform your ability to communicate with any stakeholder or executive supercharge your persuasiveness with laser-focused arguments tailored to the roles and interests of the people youre speaking toWhy human influence is your competitive advantage in the AI era, anyone can generate insights, but driving stakeholder buy-in requires skills machines can't replicate This book is for all professionals who present data to influence decisions: managers, executives, consultants, data analysts, marketing teams, and project managers. Its an expert guide in data communication for professionals who want to know exactly what works, what doesnt, and how to design and deliver presentations that will consistently change the minds of the people who make decisions. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Condición: NEW.

Hardback. Condición: New. A step-by-step guide to transforming data into stakeholder buy-in and decisive action Driving Buy-In, by data storytelling veteran Mico Yuk-who has trained over 20,000 data professionals at Fortune 500 companies including Shell, Nestlé, and Zoom-provides a practical guide for professionals who craft data visualizations and presentations that light a fire under decision-makers. It shows how to transform insights into real-world action. Eighty-eight percent of insights never influence a decision. This book fixes that. Yuk introduces the Buy-In MethodT, a two-pillar system for turning information into action - grounded in behavioral science and neuroscience research. Pillar 1, the Data Storytelling FrameworkT (Discover, Define, Design, and Deliver), turns data into a story the brain is wired to respond to. Pillar 2, the Three Signs of Influence (Clarity, Buy-In, and Action), reveals in real time whether your message is landing and exactly where stakeholders are in the decision process. Rather than focusing on technical skills or visual design, this book teaches the often-overlooked skill of reading human behavior. You'll learn: How to ask the right questions that uncover the real problem - move beyond vague requests and endless scope creep to get to the truthHow to transform the way you communicate with stakeholders or executives - translate and present technical findings so anyone can understand and act on themHow to build stories that drive action - using the same structure behind Hollywood blockbustersHow to read any room using the Three Signs of Influence (Clarity, Buy-In, Action) - no more guessing if stakeholders will act on your insightsWhy human influence is your competitive advantage - in the AI era, anyone can generate insights, but driving stakeholder buy-in is what makes you irreplaceable This book is for professionals who present data to influence stakeholders and accelerate decisions: analysts, data scientists, BI teams, product managers, consultants, AI/ML professionals, and executives. It's an expert guide in data communication for professionals who want to know exactly what works, what doesn't, and how to design and deliver presentations that will get buy-in from the people who make decisions. Go from order-taker to decision driver.

Condición: New.

Buch. Condición: Neu. Neuware - A step-by-step guide to transforming data into stakeholder buy-in and decisive action.

Hardback. Condición: New. A step-by-step guide to transforming data into stakeholder buy-in and decisive action Driving Buy-In, by data storytelling veteran Mico Yuk-who has trained over 20,000 data professionals at Fortune 500 companies including Shell, Nestlé, and Zoom-provides a practical guide for professionals who craft data visualizations and presentations that light a fire under decision-makers. It shows how to transform insights into real-world action. Eighty-eight percent of insights never influence a decision. This book fixes that. Yuk introduces the Buy-In MethodT, a two-pillar system for turning information into action - grounded in behavioral science and neuroscience research. Pillar 1, the Data Storytelling FrameworkT (Discover, Define, Design, and Deliver), turns data into a story the brain is wired to respond to. Pillar 2, the Three Signs of Influence (Clarity, Buy-In, and Action), reveals in real time whether your message is landing and exactly where stakeholders are in the decision process. Rather than focusing on technical skills or visual design, this book teaches the often-overlooked skill of reading human behavior. You'll learn: How to ask the right questions that uncover the real problem - move beyond vague requests and endless scope creep to get to the truthHow to transform the way you communicate with stakeholders or executives - translate and present technical findings so anyone can understand and act on themHow to build stories that drive action - using the same structure behind Hollywood blockbustersHow to read any room using the Three Signs of Influence (Clarity, Buy-In, Action) - no more guessing if stakeholders will act on your insightsWhy human influence is your competitive advantage - in the AI era, anyone can generate insights, but driving stakeholder buy-in is what makes you irreplaceable This book is for professionals who present data to influence stakeholders and accelerate decisions: analysts, data scientists, BI teams, product managers, consultants, AI/ML professionals, and executives. It's an expert guide in data communication for professionals who want to know exactly what works, what doesn't, and how to design and deliver presentations that will get buy-in from the people who make decisions. Go from order-taker to decision driver.