ISBN: 9781350522602 - marketing in creative industries: value, experience and creativity (27 resultados)

Paperback. Condición: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.…

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Paperback. Condición: New. The challenges of delivering value in industries as diverse as music, tourism, fashion, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisations. This textbook addresses the specific challenges of marketing in the creative industries and applies marketing theory to a wide range of international examples.Marketers in the creative industries create and deliver customer value through the experience of creativity. The creativity of producers in these worlds - artists, curators, fashion designers, for example - must be transformed into an experience for customers and consumers. The link between creativity, experience and value informs and distinguishes the author's marketing model: a framework that gives students the analytical and decisional tools needed to succeed in careers in arts and cultural marketing.This vibrant textbook combines an innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and recommending a suitable managerial model for effective marketing.Marketing in Creative Industries is an ideal textbook for undergraduate and postgraduate students taking modules in marketing for a specific creative, cultural or arts context.…

Paperback. Condición: new. Paperback. The challenges of delivering value in industries as diverse as music, tourism, fashion, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisations. This textbook addresses the specific challenges of marketing in the creative industries and applies marketing theory to a wide range of international examples.Marketers in the creative industries create and deliver customer value through the experience of creativity. The creativity of producers in these worlds artists, curators, fashion designers, for example must be transformed into an experience for customers and consumers. The link between creativity, experience and value informs and distinguishes the authors marketing model: a framework that gives students the analytical and decisional tools needed to succeed in careers in arts and cultural marketing.This vibrant textbook combines an innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and recommending a suitable managerial model for effective marketing.Marketing in Creative Industries is an ideal textbook for undergraduate and postgraduate students taking modules in marketing for a specific creative, cultural or arts context. Focusing on the authors innovative framework for delivering customer value via creative experience, this vibrant, research-based textbook is ideal for modules on marketing in creative, cultural and arts industries. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condición: New. 2025. 2nd Edition. paperback. . . . . .

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Condición: New.

Paperback. Condición: New. The challenges of delivering value in industries as diverse as music, tourism, fashion, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisations. This textbook addresses the specific challenges of marketing in the creative industries and applies marketing theory to a wide range of international examples.Marketers in the creative industries create and deliver customer value through the experience of creativity. The creativity of producers in these worlds - artists, curators, fashion designers, for example - must be transformed into an experience for customers and consumers. The link between creativity, experience and value informs and distinguishes the author's marketing model: a framework that gives students the analytical and decisional tools needed to succeed in careers in arts and cultural marketing.This vibrant textbook combines an innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and recommending a suitable managerial model for effective marketing.Marketing in Creative Industries is an ideal textbook for undergraduate and postgraduate students taking modules in marketing for a specific creative, cultural or arts context.…

paperback. Condición: New.

Paperback. Condición: Brand New. 2nd edition. 384 pages. 9.69x7.44x1.00 inches. In Stock.

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Condición: New. 2025. 2nd Edition. paperback. . . . . . Books ship from the US and Ireland.

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Paperback. Condición: new. Paperback. The challenges of delivering value in industries as diverse as music, tourism, fashion, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisations. This textbook addresses the specific challenges of marketing in the creative industries and applies marketing theory to a wide range of international examples.Marketers in the creative industries create and deliver customer value through the experience of creativity. The creativity of producers in these worlds artists, curators, fashion designers, for example must be transformed into an experience for customers and consumers. The link between creativity, experience and value informs and distinguishes the authors marketing model: a framework that gives students the analytical and decisional tools needed to succeed in careers in arts and cultural marketing.This vibrant textbook combines an innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and recommending a suitable managerial model for effective marketing.Marketing in Creative Industries is an ideal textbook for undergraduate and postgraduate students taking modules in marketing for a specific creative, cultural or arts context. Focusing on the authors innovative framework for delivering customer value via creative experience, this vibrant, research-based textbook is ideal for modules on marketing in creative, cultural and arts industries. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Paperback / softback. Condición: New. New copy - Usually dispatched within 3 working days.

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Paperback. Condición: new. Paperback. The challenges of delivering value in industries as diverse as music, tourism, fashion, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisations. This textbook addresses the specific challenges of marketing in the creative industries and applies marketing theory to a wide range of international examples.Marketers in the creative industries create and deliver customer value through the experience of creativity. The creativity of producers in these worlds artists, curators, fashion designers, for example must be transformed into an experience for customers and consumers. The link between creativity, experience and value informs and distinguishes the authors marketing model: a framework that gives students the analytical and decisional tools needed to succeed in careers in arts and cultural marketing.This vibrant textbook combines an innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and recommending a suitable managerial model for effective marketing.Marketing in Creative Industries is an ideal textbook for undergraduate and postgraduate students taking modules in marketing for a specific creative, cultural or arts context. Focusing on the authors innovative framework for delivering customer value via creative experience, this vibrant, research-based textbook is ideal for modules on marketing in creative, cultural and arts industries. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Taschenbuch. Condición: Neu. Neuware - The challenges of delivering value in industries as diverse as music, tourism, fashion, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisations. This textbook addresses the specific challenges of marketing in the creative industries and applies marketing theory to a wide range of international examples.Marketers in the creative industries create and deliver customer value through the experience of creativity. The creativity of producers in these worlds - artists, curators, fashion designers, for example - must be transformed into an experience for customers and consumers. The link between creativity, experience and value informs and distinguishes the author's marketing model: a framework that gives students the analytical and decisional tools needed to succeed in careers in arts and cultural marketing.This vibrant textbook combines an innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and recommending a suitable managerial model for effective marketing.Marketing in Creative Industries is an ideal textbook for undergraduate and postgraduate students taking modules in marketing for a specific creative, cultural or arts context.…

Paperback. Condición: New. The challenges of delivering value in industries as diverse as music, tourism, fashion, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisations. This textbook addresses the specific challenges of marketing in the creative industries and applies marketing theory to a wide range of international examples.Marketers in the creative industries create and deliver customer value through the experience of creativity. The creativity of producers in these worlds - artists, curators, fashion designers, for example - must be transformed into an experience for customers and consumers. The link between creativity, experience and value informs and distinguishes the author's marketing model: a framework that gives students the analytical and decisional tools needed to succeed in careers in arts and cultural marketing.This vibrant textbook combines an innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and recommending a suitable managerial model for effective marketing.Marketing in Creative Industries is an ideal textbook for undergraduate and postgraduate students taking modules in marketing for a specific creative, cultural or arts context.…

Paperback. Condición: New. The challenges of delivering value in industries as diverse as music, tourism, fashion, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisations. This textbook addresses the specific challenges of marketing in the creative industries and applies marketing theory to a wide range of international examples.Marketers in the creative industries create and deliver customer value through the experience of creativity. The creativity of producers in these worlds - artists, curators, fashion designers, for example - must be transformed into an experience for customers and consumers. The link between creativity, experience and value informs and distinguishes the author's marketing model: a framework that gives students the analytical and decisional tools needed to succeed in careers in arts and cultural marketing.This vibrant textbook combines an innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and recommending a suitable managerial model for effective marketing.Marketing in Creative Industries is an ideal textbook for undergraduate and postgraduate students taking modules in marketing for a specific creative, cultural or arts context.…