9781350145474 - fashion promotion in practice (required reading range) de cope, jon; maloney, dennis (21 resultados)
Idioma: Inglés
Editorial: Bloomsbury Visual Arts, 2021
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Editorial: Bloomsbury Visual Arts, 2021
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Paperback. Condición: New. Fashion lives and dies by stories. Aiming to 'tell the stories of fashion', Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns…. Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice.Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry.
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Editorial: Bloomsbury Visual Arts, 2021
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Editorial: Bloomsbury Visual Arts, 2021
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Editorial: Bloomsbury Visual Arts, 2021
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Editorial: Bloomsbury Academic, 2021
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Condición: New. pp. 216.
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Condición: New. 2019. Paperback. . . . . .
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Editorial: Bloomsbury Publishing, 2021
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Paperback. Condición: new. Paperback. Fashion lives and dies by stories. Aiming to tell the stories of fashion, Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and…campaigns. Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice.Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
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Condición: New. pp. 216.
Idioma: Inglés
Editorial: Bloomsbury Visual Arts 2019-10-14, 2019
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Condición: New. 2019. Paperback. . . . . . Books ship from the US and Ireland.
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Editorial: Bloomsbury Visual Arts, 2021
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Paperback. Condición: Brand New. 216 pages. 10.75x8.50x0.75 inches. In Stock.
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Editorial: Bloomsbury Publishing PLC, London, 2019
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Paperback. Condición: new. Paperback. Fashion lives and dies by stories. Aiming to tell the stories of fashion, Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and…campaigns. Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice.Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Idioma: Inglés
Editorial: BLOOMSBURY VISUAL ARTS, 2021
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Librería: moluna, Greven, Alemaniamoluna
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Condición: New. Über den AutorJon Cope and Dennis MaloneyInhaltsverzeichnisChapter 1 - Campaign Planning: Making it Happen Introduction Putting the P s into Practice Planning for Promotion Case study - The Power of N.
Idioma: Inglés
Editorial: Bloomsbury Publishing PLC, GB, 2019
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Librería: Rarewaves.com UK, London, Reino UnidoRarewaves.com UK
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Paperback. Condición: New. Fashion lives and dies by stories. Aiming to 'tell the stories of fashion', Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns…. Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice.Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry.
Idioma: Inglés
Editorial: Bloomsbury Publishing PLC, London, 2019
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Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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Paperback. Condición: new. Paperback. Fashion lives and dies by stories. Aiming to tell the stories of fashion, Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and…campaigns. Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice.Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
