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Librería: Basi6 International, Irving, TX, Estados Unidos de America
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Librería: Basi6 International, Irving, TX, Estados Unidos de America
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Añadir al carritoPaperback. Condición: New.
Idioma: Inglés
Publicado por Pearson Education Limited, Harlow, 2024
ISBN 10: 129272501X ISBN 13: 9781292725017
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EUR 105,03
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Añadir al carritoPaperback. Condición: new. Paperback. Develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning. This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment. Marketing Strategy and Competitive Positioning, 8th edition offers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Publicado por Pearson Education Limited, GB, 2024
ISBN 10: 129272501X ISBN 13: 9781292725017
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
EUR 114,38
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Añadir al carritoPaperback. Condición: New. The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Competitive Positioning, 8th Edition,?by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning. This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment. Key features include: Focus on two central issues in marketing strategy formulation - identifying target markets and creating a differential advantageIncreased emphasis on competing through differentiation and customer knowledge, including new business modelsUpdated content to reflect changed context and impacts on businesses, consumers/society and marketing activityEmphasis on competing globally within a digitalization contextUpdated vignettes and new case studies to help you connect marketing principles with practical applications.
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Añadir al carritoCondición: New. 2024. 8th Edition. paperback. . . . . . Books ship from the US and Ireland.
Idioma: Inglés
Publicado por Pearson Education Ltd Mai 2024, 2024
ISBN 10: 129272501X ISBN 13: 9781292725017
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 81,24
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Añadir al carritoTaschenbuch. Condición: Neu. Neuware - The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementationMarketing Strategy and Competitive Positioning, 8th Edition,by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning.This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment.Key features include:- Focus on two central issues in marketing strategy formulation identifying target markets and creating a differential advantage- Increased emphasis on competing through differentiation and customer knowledge, including new business models- Updated content to reflect changed context and impacts on businesses, consumers/society and marketing activity- Emphasis on competing globally within a digitalization context- Updated vignettes and new case studies to help you connect marketing principles with practical applications.
Idioma: Inglés
Publicado por Pearson Education Limited, GB, 2024
ISBN 10: 129272501X ISBN 13: 9781292725017
Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de America
EUR 117,59
Cantidad disponible: 9 disponibles
Añadir al carritoPaperback. Condición: New. The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Competitive Positioning, 8th Edition,?by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning. This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment. Key features include: Focus on two central issues in marketing strategy formulation - identifying target markets and creating a differential advantageIncreased emphasis on competing through differentiation and customer knowledge, including new business modelsUpdated content to reflect changed context and impacts on businesses, consumers/society and marketing activityEmphasis on competing globally within a digitalization contextUpdated vignettes and new case studies to help you connect marketing principles with practical applications.
Idioma: Inglés
Publicado por Pearson Education Limited, Harlow, 2024
ISBN 10: 129272501X ISBN 13: 9781292725017
Librería: AussieBookSeller, Truganina, VIC, Australia
EUR 158,71
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. Develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning. This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment. Marketing Strategy and Competitive Positioning, 8th edition offers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Librería: Ubiquity Trade, Miami, FL, Estados Unidos de America
EUR 304,53
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ISBN 10: 129272501X ISBN 13: 9781292725017
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 84,38
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ISBN 10: 129272501X ISBN 13: 9781292725017
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 96,51
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Añadir al carritoCondición: As New. Unread book in perfect condition.
ISBN 10: 129272501X ISBN 13: 9781292725017
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 84,99
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ISBN 10: 129272501X ISBN 13: 9781292725017
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 96,93
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por Pearson Education Limited, Harlow, 2024
ISBN 10: 129272501X ISBN 13: 9781292725017
Librería: CitiRetail, Stevenage, Reino Unido
EUR 101,26
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Añadir al carritoPaperback. Condición: new. Paperback. Develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning. This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment. Marketing Strategy and Competitive Positioning, 8th edition offers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.