ISBN: 9781032849942 - doing academic research: a practical guide to research methods and analysis (23 resultados)

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Condición: New. Ted Gournelos is an Associate Professor of Communication and Theatre Arts at Old Dominion University, USA. He specializes in marketing, media studies, and cultural studies. His marketing and consulting firm Story | Strategy specializes in market r.

Paperback. Condición: new. Paperback. Doing Academic Research is an accessible guide to research focusing on the social sciences, humanities, and business. It approaches research as a process, steering readers through the beginnings of topic choice through choosing methods, samples, and then sharing their results.The book guides readers through six methods in detail (interviews, focus groups, surveys, textual analysis, content analysis, and critical discourse analysis), providing enough information to successfully choose and conduct each method. It also covers observational methods like ethnography, experiments, and meta-synthesis, explaining when and why a researcher might choose those methods. It then shows readers how to analyze both qualitative and quantitative data, with tips and tricks to make the process more intuitive, and concludes with a discussion of how to effectively write, present, and publish research. The chapters also include additional material, ranging from discussions of ethics connected to specific methods, suggestions on how to work effectively with libraries, and ways to use artificial intelligence tools in the process. A selection of online resources are also available with websites, videos, selected bibliographies, and other guides to deepen understanding of the content.This book is perfect for both undergraduate and graduate students, as well as professional academics and researchers looking to expand into additional methods or refine their understanding and approach to the ones they currently use.Additional resources are available at /. Doing Academic Research is an accessible guide to research focusing on the social sciences, humanities and business. It approaches research as a process, steering readers through the beginnings of topic choice through choosing methods, samples, and then sharing their results. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: Brand New. 2nd edition. 242 pages. 7.81x5.06x7.81 inches. In Stock. This item is printed on demand.

Paperback. Condición: new. Paperback. Doing Academic Research is an accessible guide to research focusing on the social sciences, humanities, and business. It approaches research as a process, steering readers through the beginnings of topic choice through choosing methods, samples, and then sharing their results.The book guides readers through six methods in detail (interviews, focus groups, surveys, textual analysis, content analysis, and critical discourse analysis), providing enough information to successfully choose and conduct each method. It also covers observational methods like ethnography, experiments, and meta-synthesis, explaining when and why a researcher might choose those methods. It then shows readers how to analyze both qualitative and quantitative data, with tips and tricks to make the process more intuitive, and concludes with a discussion of how to effectively write, present, and publish research. The chapters also include additional material, ranging from discussions of ethics connected to specific methods, suggestions on how to work effectively with libraries, and ways to use artificial intelligence tools in the process. A selection of online resources are also available with websites, videos, selected bibliographies, and other guides to deepen understanding of the content.This book is perfect for both undergraduate and graduate students, as well as professional academics and researchers looking to expand into additional methods or refine their understanding and approach to the ones they currently use.Additional resources are available at /. Doing Academic Research is an accessible guide to research focusing on the social sciences, humanities and business. It approaches research as a process, steering readers through the beginnings of topic choice through choosing methods, samples, and then sharing their results. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Doing Academic Research is an accessible guide to research focusing on the social sciences, humanities and business. It approaches research as a process, steering readers through the beginnings of topic choice through choosing methods, samples, and then sharing their results.…

Paperback. Condición: new. Paperback. Doing Academic Research is an accessible guide to research focusing on the social sciences, humanities, and business. It approaches research as a process, steering readers through the beginnings of topic choice through choosing methods, samples, and then sharing their results.The book guides readers through six methods in detail (interviews, focus groups, surveys, textual analysis, content analysis, and critical discourse analysis), providing enough information to successfully choose and conduct each method. It also covers observational methods like ethnography, experiments, and meta-synthesis, explaining when and why a researcher might choose those methods. It then shows readers how to analyze both qualitative and quantitative data, with tips and tricks to make the process more intuitive, and concludes with a discussion of how to effectively write, present, and publish research. The chapters also include additional material, ranging from discussions of ethics connected to specific methods, suggestions on how to work effectively with libraries, and ways to use artificial intelligence tools in the process. A selection of online resources are also available with websites, videos, selected bibliographies, and other guides to deepen understanding of the content.This book is perfect for both undergraduate and graduate students, as well as professional academics and researchers looking to expand into additional methods or refine their understanding and approach to the ones they currently use.Additional resources are available at /. Doing Academic Research is an accessible guide to research focusing on the social sciences, humanities and business. It approaches research as a process, steering readers through the beginnings of topic choice through choosing methods, samples, and then sharing their results. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Taschenbuch. Condición: Neu. Doing Academic Research | A Practical Guide to Research Methods and Analysis | Ted Gournelos (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2025 | Routledge | EAN 9781032849942 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…