9781032626307 - principles of strategic communication de holtzhausen, derina; fullerton, jami; lewis, bobbi kay (18 resultados)
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Hardcover. Condición: new. Hardcover. Now in a second edition, this book introduces students to the theories of strategic communication and their application to everyday practice.Key updates to the second edition include the use of artificial intelligence in the practice of strategic communication and a focus on health communica…tion and crisis communication in the wake of a global pandemic, personal branding, social responsibility in an era of disinformation and the addition of models for ethical decision-making. It also features a completely updated chapter on new media and media metrics. Each chapter includes introductory learning outcomes, updated case studies, a career profile of a current practitioner, end-of-chapter discussion questions and boxes that highlight theory and research, as well as the strategic communication industry insights.Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions. Instructors will find an instructors resource manual that includes sample syllabi, class activities, lecture topics and a test bank. New to this edition are PowerPoint slides for each chapter. Please to access these materials. This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Hardcover. Condición: new. Hardcover. Now in a second edition, this book introduces students to the theories of strategic communication and their application to everyday practice.Key updates to the second edition include the use of artificial intelligence in the practice of strategic communication and a focus on health communica…tion and crisis communication in the wake of a global pandemic, personal branding, social responsibility in an era of disinformation and the addition of models for ethical decision-making. It also features a completely updated chapter on new media and media metrics. Each chapter includes introductory learning outcomes, updated case studies, a career profile of a current practitioner, end-of-chapter discussion questions and boxes that highlight theory and research, as well as the strategic communication industry insights.Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions. Instructors will find an instructors resource manual that includes sample syllabi, class activities, lecture topics and a test bank. New to this edition are PowerPoint slides for each chapter. Please to access these materials. This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Hardcover. Condición: new. Hardcover. Now in a second edition, this book introduces students to the theories of strategic communication and their application to everyday practice.Key updates to the second edition include the use of artificial intelligence in the practice of strategic communication and a focus on health communica…tion and crisis communication in the wake of a global pandemic, personal branding, social responsibility in an era of disinformation and the addition of models for ethical decision-making. It also features a completely updated chapter on new media and media metrics. Each chapter includes introductory learning outcomes, updated case studies, a career profile of a current practitioner, end-of-chapter discussion questions and boxes that highlight theory and research, as well as the strategic communication industry insights.Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions. Instructors will find an instructors resource manual that includes sample syllabi, class activities, lecture topics and a test bank. New to this edition are PowerPoint slides for each chapter. Please to access these materials. This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Buch. Condición: Neu. Principles of Strategic Communication | Derina Holtzhausen (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2025 | Routledge | EAN 9781032626307 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
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Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and so…cial responsibility in an era of disinformation and models for ethical decision making.
