ISBN: 9781032435411 - a practical guide to survey questionnaire design and evaluation (24 resultados)

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Paperback. Condición: New. A Practical Guide to Survey Questionnaire Design and Evaluation summarizes principles, guidelines, and best practices for developing and testing survey questionnaires driven and supported by theoretical and empirical research. It provides a broad overview of literature on questionnaire design, drawing on both theoretical and empirical research.This book consists of three parts. The first covers the survey response process model, which will serve as the theoretical framework to establish the basic principles of writing different types of survey questions (attitudinal, behavioral, demographic, and knowledge). The second part of this book focuses on special topics such as sensitive questions, developing questionnaires for older adults and children, designing a paper survey, designing a web survey and optimizing for a mobile device, developing questionnaires for a multimode survey, and conducting surveys in multiple languages and cultures. The third part of this book describes methods for testing and evaluating survey questions. Topics cover focus groups, cognitive interviewing, expert review, Questionnaire Appraisal System, behavior coding, respondent and interviewer debriefing, randomized experiments, and pilot studies. Given extensive web survey coverage, we also discuss usability testing of web surveys. Finally, we present a brief overview of the use of artificial intelligence and machine learning for questionnaire development and evaluation. Suggestions for further reading, case studies, and discussion questions are included in all chapters.This book will be of interest to those using survey methodology/questionnaires and graduate courses incorporating survey design across the social and behavioral sciences, including psychology, communication studies, nursing and healthcare research, sociology, anthropology, and education.…

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Condición: New. 2025. 1st Edition. paperback. . . . . .

Paperback. Condición: Brand New. 170 pages. 9.68x6.87x9.69 inches. In Stock.

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Condición: New. Emilia Peytcheva is a senior survey methodologist at RTI International and an adjunct assistant professor at the University of North Carolina, Chapel Hill, USA. She holds a Ph.D. in survey methodology from the University of Michigan and .

Paperback. Condición: New. A Practical Guide to Survey Questionnaire Design and Evaluation summarizes principles, guidelines, and best practices for developing and testing survey questionnaires driven and supported by theoretical and empirical research. It provides a broad overview of literature on questionnaire design, drawing on both theoretical and empirical research.This book consists of three parts. The first covers the survey response process model, which will serve as the theoretical framework to establish the basic principles of writing different types of survey questions (attitudinal, behavioral, demographic, and knowledge). The second part of this book focuses on special topics such as sensitive questions, developing questionnaires for older adults and children, designing a paper survey, designing a web survey and optimizing for a mobile device, developing questionnaires for a multimode survey, and conducting surveys in multiple languages and cultures. The third part of this book describes methods for testing and evaluating survey questions. Topics cover focus groups, cognitive interviewing, expert review, Questionnaire Appraisal System, behavior coding, respondent and interviewer debriefing, randomized experiments, and pilot studies. Given extensive web survey coverage, we also discuss usability testing of web surveys. Finally, we present a brief overview of the use of artificial intelligence and machine learning for questionnaire development and evaluation. Suggestions for further reading, case studies, and discussion questions are included in all chapters.This book will be of interest to those using survey methodology/questionnaires and graduate courses incorporating survey design across the social and behavioral sciences, including psychology, communication studies, nursing and healthcare research, sociology, anthropology, and education.…

Paperback. Condición: Brand New. 170 pages. 9.68x6.87x9.69 inches. In Stock. This item is printed on demand.

Paperback. Condición: new. Paperback. A Practical Guide to Survey Questionnaire Design and Evaluation summarizes principles, guidelines, and best practices for developing and testing survey questionnaires driven and supported by theoretical and empirical research. It provides a broad overview of literature on questionnaire design, drawing on both theoretical and empirical research.This book consists of three parts. The first covers the survey response process model, which will serve as the theoretical framework to establish the basic principles of writing different types of survey questions (attitudinal, behavioral, demographic, and knowledge). The second part of this book focuses on special topics such as sensitive questions, developing questionnaires for older adults and children, designing a paper survey, designing a web survey and optimizing for a mobile device, developing questionnaires for a multimode survey, and conducting surveys in multiple languages and cultures. The third part of this book describes methods for testing and evaluating survey questions. Topics cover focus groups, cognitive interviewing, expert review, Questionnaire Appraisal System, behavior coding, respondent and interviewer debriefing, randomized experiments, and pilot studies. Given extensive web survey coverage, we also discuss usability testing of web surveys. Finally, we present a brief overview of the use of artificial intelligence and machine learning for questionnaire development and evaluation. Suggestions for further reading, case studies, and discussion questions are included in all chapters.This book will be of interest to those using survey methodology/questionnaires and graduate courses incorporating survey design across the social and behavioral sciences, including psychology, communication studies, nursing and healthcare research, sociology, anthropology, and education. This book summarizes practical principles, guidelines, and best practices for developing and testing survey questionnaires driven and supported by theoretical and empirical research. It provides a broad overview of literature on questionnaire design, drawing on both theoretical and empirical research. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 526.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book summarizes practical principles, guidelines, and best practices for developing and testing survey questionnaires driven and supported by theoretical and empirical research. It provides a broad overview of literature on questionnaire design, drawing on both theoretical and empirical research.…

Taschenbuch. Condición: Neu. A Practical Guide to Survey Questionnaire Design and Evaluation | Emilia Peytcheva (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2025 | Routledge | EAN 9781032435411 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. …