Isbn: 9780470935514 - listen first!: turning social media conversations into business advantage (26 resultados)

Condición: Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.

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Condición: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

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Condición: New.

HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

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Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780470935514.…

Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780470935514.…

Condición: New. pp. 302.

Condición: New. Synthesizes the industry's best thinking on the massive upside of listening. This title is suitable for marketing executives and helps organizations create real competitive advantage. It provides examples and practical ideas for creatively listening to your customers. Num Pages: 302 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 158 x 236 x 27. Weight in Grams: 516. . 2011. 1st Edition. Hardcover. . . . .…

Condición: New. In English.

Condición: New.

Condición: As New. Unread book in perfect condition.

Condición: New. Synthesizes the industry's best thinking on the massive upside of listening. This title is suitable for marketing executives and helps organizations create real competitive advantage. It provides examples and practical ideas for creatively listening to your customers. Num Pages: 302 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 158 x 236 x 27. Weight in Grams: 516. . 2011. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.…

Condición: New. pp. 302 Index.

Hardcover. Condición: Brand New. 1st edition. 320 pages. 9.25x6.25x1.25 inches. In Stock.

Hardback. Condición: New. New copy - Usually dispatched within 4 working days.

Condición: New. STEPHEN D. RAPPAPORT is the lead author of The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation (Wiley). At ARF, Steve is Knowledge Solutions Director. A sought-after speaker at industry conferences..

Buch. Condición: Neu. Neuware - Listen First! responds to four questions often heard: what is listening to social media, how is it used, how is it done, and where is it headed Currently there isn't an authoritative source that organizes and synthesizes what is known about social media listening and presents it in a way that was useful for making marketing and branding decisions. This book is the response to fill that void.The author explains the state of the art in social media listening, selecting cases based on solid research that stand up to careful scrutiny and whose methods supported doing excellent listening work. This book will start the conversation on online listening in all companies who want to run more efficiently.…

Condición: Gut. 2011, Bibliotheksexemplar - Schutzumschlag: leichte Lagerspuren - Schnitt: nachgedunkelt - Seiten: wie ungelesen, nachgedunkelt.

Hardcover. Condición: Brand New. 1st edition. 320 pages. 9.25x6.25x1.25 inches. In Stock. This item is printed on demand.

Hardback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 548.

Hardcover. Condición: new. Hardcover. LISTEN FIRST! Shhh Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customerswhat people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes. Listening is ultimately about gaining business advantage. Based on authoritative research from the Adver-tising Research Foundation, Listen First! delivers a playbook for marketing and advertising success-fully in our conversational era. This book explains what listening is, how to do it, how it's used, and where it's headed. Done well, social media listening uncovers pivotal insights that guide marketing as well as product development, customer service, and just about all business functions that touch customers and other stakeholders. You'll learn the tools, winning plays, and proven tactics for listening so that you can: Understand what customers are thinking, feeling, and doing in their lives that affect demand and interest in your products or servicesIdentify threats to your reputationSee how customers position competing brands in their minds, not as advertisers position themSense market shifts that threaten existing business or present new opportunitiesDevelop new products or refine your current lineup by bringing customer voices into R&D, innovation, and concept testingMake your messages more relevant and sharpen targeting by directing messages to people according to their conversational interestsKeep sales humming, even when business conditions might be unfavorableor better predict short-term sales based on the volume and specifics of conversational activityDetermine competitors' strengths and weaknessesPlan and buy advertising based on where conversations are happeningOrganize your company to maximize listening's value across all its departments Listen First! gives you evidence, research, and expert viewpoints that will enable you to take advantage of listening and build your business over the short term and for the long haul. If you want your company to have a sustainable business advantage in an uncertain world, it is time to startand act onlistening. Synthesizes the industry's best thinking on the massive upside of listening. This title is suitable for marketing executives and helps organizations create real competitive advantage. It provides examples and practical ideas for creatively listening to your customers. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…