ISBN: 9780470740316 - the international brand valuation manual: a complete overview and analysis of brand valuation techniques, methodologies and applications (23 resultados)

Hardcover. Condición: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Condición: good. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May include "From the library of" labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.…

Hardcover. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Condición: As New. Unread book in perfect condition.

Condición: New.

Condición: new.

Condición: New.

Condición: As New. Unread book in perfect condition.

Condición: New. A rigorous, state of the art overview of the field of brand valuation from the Global Brand Manager of Deloitte Touche This book represents a remarkably complete, detailed and extensive review of the main brand valuation models, depicting the state of the art in the field and coherently relating major trends. Num Pages: 448 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 30. Weight in Grams: 862. . 2009. 1st Edition. Hardcover. . . . .…

Condición: New. pp. xxviii + 420.

Condición: New. In English.

Condición: New.

Condición: New. pp. xxviii + 420.

Condición: New. A rigorous, state of the art overview of the field of brand valuation from the Global Brand Manager of Deloitte Touche This book represents a remarkably complete, detailed and extensive review of the main brand valuation models, depicting the state of the art in the field and coherently relating major trends. Num Pages: 448 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 30. Weight in Grams: 862. . 2009. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.…

Condición: Aceptable. Libro de 2ª mano en estado BUENO según directrices web de venta. Puede presentar algunas marcas de desgaste por el uso en cubierta o interior. Vendido por el emprendimiento social El Club de los Raros. Con cada compra contribuyes a plantar árboles y financiar proyectos de ONGs y de lectura que transforman vidas.…

Hardcover. Condición: Brand New. 1st edition. 448 pages. 9.50x6.25x1.00 inches. In Stock.

Condición: New. Gabriela Salinas has a very uncommon professional profile, with deep understanding of strategic, accounting, financial and marketing issues, that has earned her a reputation as one of the world leading experts in the field of brand valuation.As Global Brand.

Buch. Condición: Neu. Neuware.

Hardback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Hardcover. Condición: Brand New. 1st edition. 448 pages. 9.50x6.25x1.00 inches. In Stock. This item is printed on demand.

Hardcover. Condición: new. Hardcover. The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This one-stop source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method. The book: - Provides a thorough overview of all the tools available for the brand valuation practitioner. - Offers an informed view on which methodologies are most suitable for different types of applications, and explains why. - Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves. - Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others. Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain. A rigorous, state of the art overview of the field of brand valuation from the Global Brand Manager of Deloitte Touche This book represents a remarkably complete, detailed and extensive review of the main brand valuation models, depicting the state of the art in the field and coherently relating major trends. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Condición: New. PRINT ON DEMAND pp. xxviii + 420.