Isbn: 9780470091166 - services marketing management second edition: a strategic perspective (27 resultados)

Paperback. Condición: Very Good. Services Marketing Management Second Edition: A Strategic Perspective This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780470091166. …

Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780470091166.…

Softcover. Condición: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Salissures sur la tranche. Edition 2011. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Stains on the edge. Edition 2011. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Condición: As New.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Condición: As New. Unread book in perfect condition.

Condición: New.

Condición: As New. Unread book in perfect condition.

Condición: new.

Condición: New.

Condición: New. In English.

Paperback. Condición: New.

Condición: New. pp. xvii + 554 Illus.

Condición: New. In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. Num Pages: 572 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 258 x 196 x 27. Weight in Grams: 1184. . 2006. 2nd Edition. Paperback. . . . .…

Condición: New. In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. Num Pages: 572 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 258 x 196 x 27. Weight in Grams: 1184. . 2006. 2nd Edition. Paperback. . . . . Books ship from the US and Ireland.…

Condición: New. pp. xvii + 554.

Condición: Sehr gut. Zustand: Sehr gut | Seiten: 576 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.

Kartoniert / Broschiert. Condición: New. Hans Kasper is Professor of Services and Retail Management at Maastricht University and Director of Etil bv.Piet van Helsdingen is Lecturer of Services Marketing at the Vrije Universiteit and a management trainer and consultant on service concepts in Amster.

Paperback. Condición: Brand New. 2nd edition. 554 pages. 10.25x8.00x1.25 inches. In Stock.

Condición: New.

paperback. Condición: New. New .Ships From Multiple Locations. book.

Paperback. Condición: Brand New. 2nd edition. 554 pages. 10.25x8.00x1.25 inches. In Stock. This item is printed on demand.

Paperback. Condición: new. Paperback. In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. It is built around five core guiding principles: Market orientationAssets and capabilitiesCharacteristics of servicesInternationalizationValue concept With numerous examples that illustrate key points in the text, Services Marketing Management, 2nd Edition begins by embracing services marketing management in both a national and international context, including the latest developments, then outlines the wide variety of assets and strategic capabilities required to deliver services and create superior value for customers. 'This is a welcome second edition, firmly establishing it as a leading international text on strategic services marketing. Though completely revised, it retains the unique focus of the original on care for the individual and the understanding, creation and delivery of value to customers, with the authors bringing their topic vividly to life through numerous international examples. Clearly written and logically structured, it will be an invaluable resource for services marketing and management courses at all levels. Professor Graham Hooley, Aston Business School "An up-to-date, comprehensive and truly global treatment of services marketing management with new insights for every reader." Leonard L. Berry, Distinguished Professor of Marketing, Mays Business School and author of Discovering the Soul of Service "This book is a very valuable addition to the services marketing literature. Its logical structure and clarity of expression will make it extremely appealing to students and lecturers." Steve Oakes, University of Liverpool "This is a must for students, teachers and practitioners in services marketing. Kjell Gronhaug, Norwegian School of Economics and Business Administration This is an academically rigorous text with a strong European focus excellent. Jill Brown, Portsmouth Business School Services Marketing Management: a comprehensive and completely up-to-date book based on an excellent combination of modern theory and actual practice." Peter Leeflang, Frank M. Bass Professor of Marketing, University of Groningen and Professor at Johann Wolfgang Goethe University at Frankfurt am Main This excellent textbook has got what it strongly deserved: a second edition. I particularly appreciate: the consequent focus on market and customer orientation the integration of business-to-business services the overarching HRM perspective and the refined didactic approach not self-evident in other service management textbooks. "What a service for the reader!" Bernd Guenter, Heinrich-Heine Universitaet, Duesseldorf In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…