Isbn: 9780415747905 - the routledge companion to contemporary brand management (routledge companions in marketing, advertising and communication) (15 resultados)

Condición: New.

Condición: New.

Hardcover. Condición: Brand New. 583 pages. 9.75x7.00x1.25 inches. In Stock.

Hardcover. Condición: new. Hardcover. The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising. As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condición: As New. Unread book in perfect condition.

Condición: As New. Unread book in perfect condition.

Hardcover. Condición: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Condición: New. Editor(s): Dall'Olmo Riley, Francesca; Singh, Jaywant; Blankson, Charles. Series: Routledge Companions in Business, Management and Accounting. Num Pages: 616 pages, 43 black & white illustrations, 42 black & white tables, 1 black & white halftones, 42 bl. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 246 x 174. Weight in Grams: 1179. . 2016. 1st Edition. hardcover. . . . . …

Hardcover. Condición: Brand New. 583 pages. 9.75x7.00x1.25 inches. In Stock.

Condición: New. Editor(s): Dall'Olmo Riley, Francesca; Singh, Jaywant; Blankson, Charles. Series: Routledge Companions in Business, Management and Accounting. Num Pages: 616 pages, 43 black & white illustrations, 42 black & white tables, 1 black & white halftones, 42 bl. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 246 x 174. Weight in Grams: 1179. . 2016. 1st Edition. hardcover. . . . . Books ship from the US and Ireland. …

Hardcover. Condición: new. Hardcover. The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising. As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Condición: New.

Condición: New.

Condición: New.

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges f.…