Artículos relacionados a The Routledge Companion to Contemporary Brand Management...

The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication) - Tapa dura

Libro 44 de 102: Routledge Companions in Business, Management and Accounting
 
9780415747905: The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication)
Tapa dura
ISBN 10: 0415747902 ISBN 13: 9780415747905
Editorial: Routledge, 2016

Sinopsis

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers.

Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges.

Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Francesca Dall'Olmo Riley is Professor of Brand Management at Kingston Business School, UK. She has published in The Journal of Business Research, International Journal of Research in Marketing, Journal of Advertising Research and Journal of Marketing Management. She is Associate Editor of the Journal of Marketing Management.

Jaywant Singh is Professor of Marketing at Kingston Business School, Kingston University London, UK. He has published, amongst others, in the Journal of Business Research, Marketing Letters, Journal of Advertising Research, Industrial Marketing Management, Journal of Business Ethics, and European Journal of Marketing.

Charles Blankson (Ph.D. Kingston University, UK) is an Associate Professor of Marketing in the Department of Marketing, University of North Texas, Denton, Texas, USA. He has published in Journal of Advertising Research, Journal of Business Research, Industrial Marketing Management, Journal of Public Policy & Marketing.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2016
Idioma
Inglés
ISBN 10 
0415747902
ISBN 13 
9780415747905
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
616
Editor
Dall'Olmo Riley Francesca, Singh Jaywant, Blankson Charles
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania