The Routledge Companion to Contemporary Brand Management. Este artículo no está disponible.
Idioma: inglés
Editorial: Routledge, 2016
Serie: Libro 44 de 102 - Routledge Companions in Business, Management and Accounting
- Tapa dura
- Nuevo
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de AmericaKennys Bookstore
Vendedor de IberLibro desde 9 de octubre de 2009
Condición: Nuevo
EUR 603,25
Descripción del artículo del vendedor
Editor(s): Dall'Olmo Riley, Francesca; Singh, Jaywant; Blankson, Charles. Series: Routledge Companions in Business, Management and Accounting. Num Pages: 616 pages, 43 black & white illustrations, 42 black & white tables, 1 black & white halftones, 42 bl. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 246 x 174. Weight in Grams: 1179. . 2016. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.
N° de ref. del artículo V9780415747905
- Título
- The Routledge Companion to Contemporary Brand Management
- Autor
- . Ed(s): Dall'Olmo Riley, Francesca; Singh, Jaywant; Blankson, Charles
- Editorial
- Routledge
- Año de publicación
- 2016
- Estado
- New
- Encuadernación
- Encuadernación de tapa dura
- Idioma
- inglés
- ISBN 10
- 0415747902
- ISBN 13
- 9780415747905
- Serie
- Libro 44 de 102: Routledge Companions in Business, Management and Accounting
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers.
Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges.
Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
Francesca Dall'Olmo Riley is Professor of Brand Management at Kingston Business School, UK. She has published in The Journal of Business Research, International Journal of Research in Marketing, Journal of Advertising Research and Journal of Marketing Management. She is Associate Editor of the Journal of Marketing Management.
Jaywant Singh is Professor of Marketing at Kingston Business School, Kingston University London, UK. He has published, amongst others, in the Journal of Business Research, Marketing Letters, Journal of Advertising Research, Industrial Marketing Management, Journal of Business Ethics, and European Journal of Marketing.
Charles Blankson (Ph.D. Kingston University, UK) is an Associate Professor of Marketing in the Department of Marketing, University of North Texas, Denton, Texas, USA. He has published in Journal of Advertising Research, Journal of Business Research, Industrial Marketing Management, Journal of Public Policy & Marketing.
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