9780367819798 - creating value with data analytics in marketing: mastering data science (mastering business analytics) de verhoef, peter c.; kooge, edwin; walk, natasha; wieringa, jaap e. (23 resultados)
Creating Value With Data Analytics in Marketing : Mastering Data Science
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Idioma: Inglés
Editorial: Routledge 2021
Serie: Mastering Business Analytics, Libro 5 de 7. Libro 5 de 7 - Mastering Business Analytics
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
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Creating Value With Data Analytics in Marketing : Mastering Data Science
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Idioma: Inglés
Editorial: Routledge 2021
Serie: Mastering Business Analytics, Libro 5 de 7. Libro 5 de 7 - Mastering Business Analytics
- Tapa blanda
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
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Creating Value with Data Analytics in Marketing (Mastering Business Analytics)
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Idioma: Inglés
Editorial: Routledge 2021
Serie: Mastering Business Analytics, Libro 5 de 7. Libro 5 de 7 - Mastering Business Analytics
- Tapa blanda
Librería: Lucky's Textbooks, Dallas, TX, Estados Unidos de AmericaLucky's Textbooks
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Creating Value with Data Analytics in Marketing: Mastering Data Science 2nd Edition
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Idioma: Inglés
Editorial: Taylor & Francis Group 2021
Serie: Mastering Business Analytics, Libro 5 de 7. Libro 5 de 7 - Mastering Business Analytics
- Tapa blanda
Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
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Creating Value With Data Analytics in Marketing : Mastering Data Science
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Idioma: Inglés
Editorial: Routledge 2021
Serie: Mastering Business Analytics, Libro 5 de 7. Libro 5 de 7 - Mastering Business Analytics
- Tapa blanda
Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
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EUR 64,42
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Condición: New.
Idioma: Inglés
Editorial: Taylor & Francis Ltd 2021
Serie: Mastering Business Analytics, Libro 5 de 7. Libro 5 de 7 - Mastering Business Analytics
- Tapa blanda
Librería: THE SAINT BOOKSTORE, Southport, Reino UnidoTHE SAINT BOOKSTORE
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Creating Value with Data Analytics in Marketing
Edwin Kooge, Natasha Walk, Peter C. Verhoef, Jaap E. Wieringa
Idioma: Inglés
Editorial: Taylor and Francis Ltd, GB 2021
Serie: Mastering Business Analytics, Libro 5 de 7. Libro 5 de 7 - Mastering Business Analytics
- Tapa blanda
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de AmericaRarewaves USA
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EUR 85,27
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Paperback. Condición: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to… leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Creating Value With Data Analytics in Marketing : Mastering Data Science
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Idioma: Inglés
Editorial: Routledge 2021
Serie: Mastering Business Analytics, Libro 5 de 7. Libro 5 de 7 - Mastering Business Analytics
- Tapa blanda
Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
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EUR 67,43
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Condición: As New. Unread book in perfect condition.
Creating Value with Data Analytics in Marketing: Mastering Data Science 2nd Edition
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Idioma: Inglés
Editorial: Taylor & Francis Group 2021
Serie: Mastering Business Analytics, Libro 5 de 7. Libro 5 de 7 - Mastering Business Analytics
- Tapa blanda
Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
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EUR 85,74
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Condición: New.
Creating Value with Data Analytics in Marketing (Mastering Business Analytics)
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Idioma: Inglés
Editorial: Routledge 2021
Serie: Mastering Business Analytics, Libro 5 de 7. Libro 5 de 7 - Mastering Business Analytics
- Tapa blanda
Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections
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EUR 77,12
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Condición: New. In.
Creating Value with Data Analytics in Marketing: Mastering Data Science 2nd Edition
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Idioma: Inglés
Editorial: Taylor & Francis Group 2021
Serie: Mastering Business Analytics, Libro 5 de 7. Libro 5 de 7 - Mastering Business Analytics
- Tapa blanda
Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
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EUR 81,17
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Condición: New.
Idioma: Inglés
Editorial: Taylor & Francis Ltd 2021
Serie: Mastering Business Analytics, Libro 5 de 7. Libro 5 de 7 - Mastering Business Analytics
- Tapa blanda
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
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EUR 87,72
Envío por EUR 10,50Se envía de Irlanda a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New. 2021. 2nd Edition. Paperback. . . . . .
Creating Value with Data Analytics in Marketing
Edwin Kooge, Natasha Walk, Peter C. Verhoef, Jaap E. Wieringa
Idioma: Inglés
Editorial: Taylor and Francis Ltd, GB 2021
Serie: Mastering Business Analytics, Libro 5 de 7. Libro 5 de 7 - Mastering Business Analytics
- Tapa blanda
Librería: Rarewaves.com USA, London, LONDO, Reino UnidoRarewaves.com USA
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EUR 105,82
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Paperback. Condición: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to… leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Creating Value With Data Analytics in Marketing: Mastering Data Science
Verhoef, Peter C./ Kooge, Edwin/ Walk, Natasha/ Wieringa, Jaap E.
Idioma: Inglés
Editorial: Routledge 2021
Serie: Mastering Business Analytics, Libro 5 de 7. Libro 5 de 7 - Mastering Business Analytics
- Tapa blanda
Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
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EUR 100,66
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Paperback. Condición: Brand New. 2nd edition. 314 pages. 9.50x6.75x0.75 inches. In Stock.
Idioma: Inglés
Editorial: Taylor & Francis Ltd 2021
Serie: Mastering Business Analytics, Libro 5 de 7. Libro 5 de 7 - Mastering Business Analytics
- Tapa blanda
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de AmericaKennys Bookstore
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 110,08
Envío por EUR 9,22Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New. 2021. 2nd Edition. Paperback. . . . . . Books ship from the US and Ireland.
Creating Value with Data Analytics in Marketing
Edwin Kooge, Natasha Walk, Peter C. Verhoef, Jaap E. Wieringa
Idioma: Inglés
Editorial: Taylor and Francis Ltd, GB 2021
Serie: Mastering Business Analytics, Libro 5 de 7. Libro 5 de 7 - Mastering Business Analytics
- Tapa blanda
Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de AmericaRarewaves USA United
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 87,58
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Paperback. Condición: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to… leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Creating Value with Data Analytics in Marketing
Edwin Kooge, Natasha Walk, Peter C. Verhoef, Jaap E. Wieringa
Idioma: Inglés
Editorial: Taylor and Francis Ltd, GB 2021
Serie: Mastering Business Analytics, Libro 5 de 7. Libro 5 de 7 - Mastering Business Analytics
- Tapa blanda
Librería: Rarewaves.com UK, London, Reino UnidoRarewaves.com UK
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EUR 99,41
Envío por EUR 75,31Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Paperback. Condición: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to… leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Idioma: Inglés
Editorial: Taylor & Francis Ltd 2021
Serie: Mastering Business Analytics, Libro 5 de 7. Libro 5 de 7 - Mastering Business Analytics
- Tapa blanda
- Impresión bajo demanda
Librería: THE SAINT BOOKSTORE, Southport, Reino UnidoTHE SAINT BOOKSTORE
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Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Idioma: Inglés
Editorial: Taylor and Francis 2021
Serie: Mastering Business Analytics, Libro 5 de 7. Libro 5 de 7 - Mastering Business Analytics
- Tapa blanda
- Impresión bajo demanda
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US
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PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Idioma: Inglés
Editorial: Taylor and Francis 2021
Serie: Mastering Business Analytics, Libro 5 de 7. Libro 5 de 7 - Mastering Business Analytics
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Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
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PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Idioma: Inglés
Editorial: Taylor & Francis 2021
Serie: Mastering Business Analytics, Libro 5 de 7. Libro 5 de 7 - Mastering Business Analytics
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Librería: moluna, Greven, Alemaniamoluna
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Kartoniert / Broschiert. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Peter C. Verhoef is the Dean of the Faculty of Economics and Business and Professor of Marketing at the University of Groningen, the Netherlands. Edwin Kooge is a co-founder of BAYZ, a consult…ing agency focusing on teaching.
Idioma: Inglés
Editorial: Routledge 2021
Serie: Mastering Business Analytics, Libro 5 de 7. Libro 5 de 7 - Mastering Business Analytics
- Tapa blanda
- Impresión bajo demanda
Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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EUR 101,20
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Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to co…pe with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Idioma: Inglés
Editorial: Routledge 2021
Serie: Mastering Business Analytics, Libro 5 de 7. Libro 5 de 7 - Mastering Business Analytics
- Tapa blanda
- Impresión bajo demanda
Librería: preigu, Osnabrück, Alemaniapreigu
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EUR 109,75
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Taschenbuch. Condición: Neu. Creating Value with Data Analytics in Marketing | Mastering Data Science | Peter C. Verhoef (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2021 | Routledge | EAN 9780367819798 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | A…nbieter: preigu Print on Demand.
