Isbn: 9780367340728 - trust, power and public relations in financial markets (routledge new directions in pr & communication research) (23 resultados)

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Paperback. Condición: New. The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust's crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be 'trust strategists'. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, MandA and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism.Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance. …

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Condición: New. 2021. 1st Edition. paperback. . . . . .

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Condición: New. pp. 172.

Condición: New. pp. 172.

Condición: New. 2021. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.

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Paperback. Condición: Brand New. 159 pages. 9.00x6.00x0.50 inches. In Stock.

Kartoniert / Broschiert. Condición: New. Clea Bourne is a Lecturer in Public Relations, Advertising &amp Marketing, at Goldsmiths, University of London, UK. Her research on communication in financial markets has appeared in Culture and Organisation, Public Relations Inquiry.

Paperback. Condición: New. The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust's crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be 'trust strategists'. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, MandA and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism.Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance. …

Paperback. Condición: Brand New. 159 pages. 9.00x6.00x0.50 inches. In Stock. This item is printed on demand.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in the world of finance, where PR is used to construct trust as a lubricant for global financial engines. Recommended for academics, as well as professionals in Financial Services PR and Financial Marketing.…