Bourne clea (97 resultados)

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Paperback. Condición: New. The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust's crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be 'trust strategists'. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, MandA and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism.Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance. …

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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

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Condición: New. 2021. 1st Edition. paperback. . . . . .

Paperback. Condición: New.

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Hardback. Condición: Very Good. The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust's crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be 'trust strategists'. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, M&A and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism. Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.…

Condición: New. In English.

Condición: New. pp. 172.

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Condición: New. 2021. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.

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Paperback. Condición: Brand New. 159 pages. 9.00x6.00x0.50 inches. In Stock.

Hardback. Condición: New. More than 25 experts from around the world have contributed to this unique and provocative book. In a series of illuminating short essays, each author has presented a striking image as an invitation to consider the ghosts of colonialism and imperialism in today's global economy. In defiance of those who claim that today's capitalist system is free of racism and exploitation, this book shows that the past is not behind us, it defines our world and our lives. This book takes the reader on a global tour, from Malaysia to Canada, from Angola to Mexico, from Libya to China, from the City of London to the Australian outback, from the deep sea to the atmosphere. Along the way we meet the financiers, artists, advertisers, activists and everyday people who are grappling with the entangled legacies of empire.An electronic edition of this book is freely available under a Creative Commons (CC BY-NC-ND) licence.…

Kartoniert / Broschiert. Condición: New. Clea Bourne is a Lecturer in Public Relations, Advertising &amp Marketing, at Goldsmiths, University of London, UK. Her research on communication in financial markets has appeared in Culture and Organisation, Public Relations Inquiry.