9780340762745 - researching audiences: a practical guide to methods in media audience analysis (arnold publication) de schroder, kim; drotner, kristen; kline, steve (20 resultados)
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Researching Audiences: A Practical Guide to Methods in Media Audience Analysis (Arnold Publication)
Murray, Catherine; Schrøder, Kim; Drotner, Kirsten; Kline, Steve
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Paperback. Condición: New. 1st. How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public…? And is there a link between television viewing and violent behaviour? Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level. The book introduces and discusses four complementary key approaches to empirical research: Media ethnography, reception research, survey research, and experimental research.Each section presents - a full-scale presentation of a best-practice example of the approach - the key concepts used by its practitioners and an overview of its scholarly history - a comprehensive toolbox that equips students with the methodological prerequisites needed in order to embark on the kind of fieldwork often required in practice-oriented audience courses.
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Condición: New. pp. 436.
Researching Audiences (Arnold Publication)
Kim Schroder/ Kristen Drotner/ Stephen Kline/ Catherine Murray
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Paperback. Condición: Brand New. 256 pages. 9.00x6.00x1.00 inches. In Stock.
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Paperback. Condición: New. 1st. How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public…? And is there a link between television viewing and violent behaviour? Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level. The book introduces and discusses four complementary key approaches to empirical research: Media ethnography, reception research, survey research, and experimental research.Each section presents - a full-scale presentation of a best-practice example of the approach - the key concepts used by its practitioners and an overview of its scholarly history - a comprehensive toolbox that equips students with the methodological prerequisites needed in order to embark on the kind of fieldwork often required in practice-oriented audience courses.
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Paperback. Condición: new. Paperback. How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general…public? And is there a link between television viewing and violent behaviour?Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level.The book introduces and discusses four complementary key approaches to empirical research: Media ethnography, reception research, survey research, and experimental research.Each section presents- a full-scale presentation of a best-practice example of the approach- the key concepts used by its practitioners and an overview of its scholarly history- a comprehensive toolbox that equips students with the methodological prerequisites needed in order to embark on the kind of fieldwork often required in practice-oriented audience courses Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of it, and how it may influence social affairs from the micro to the macro level. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Paperback. Condición: new. Paperback. How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general…public? And is there a link between television viewing and violent behaviour?Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level.The book introduces and discusses four complementary key approaches to empirical research: Media ethnography, reception research, survey research, and experimental research.Each section presents- a full-scale presentation of a best-practice example of the approach- the key concepts used by its practitioners and an overview of its scholarly history- a comprehensive toolbox that equips students with the methodological prerequisites needed in order to embark on the kind of fieldwork often required in practice-oriented audience courses Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of it, and how it may influence social affairs from the micro to the macro level. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Condición: New. Print on Demand pp. 436 49:B&W 6.14 x 9.21 in or 234 x 156 mm (Royal 8vo) Perfect Bound on White w/Gloss Lam.
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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members… do with the media, how they make .
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Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
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Condición: New. PRINT ON DEMAND pp. 436.
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Taschenbuch. Condición: Neu. Researching Audiences | A Practical Guide to Methods in Media Audience Analysis | Kim Schroder (u. a.) | Taschenbuch | Kartoniert / Broschiert | Englisch | 2003 | A&C Black 3PL | EAN 9780340762745 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de… | Anbieter: preigu Print on Demand.
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Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - How do young audiences play with the cultural spectacle offered by reality shows like Big Brother How does interactive media influence learning the process in educational and everyday settings How can corporate communicators address thei…r ethical commitment more effectively to the general public And is there a link between television viewing and violent behaviour Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level.The book introduces and discusses four complementary key approaches to empirical research: Media ethnography, reception research, survey research, and experimental research.Each section presents a full-scale presentation of a best-practice example of the approach the key concepts used by its practitioners and an overview of its scholarly history a comprehensive toolbox that equips students with the methodological prerequisites needed in order to embark on the kind of fieldwork often required in practice-oriented audience courses.
