9780195596717 - integrated marketing communication: a balanced approach de winchester, maxwell; ling, peter; stocchi, lara; o.lwin, may; shin, wonsun; kang, hyunjin (19 resultados)
- Tapa blanda
Librería: Basi6 International, Irving, TX, Estados Unidos de AmericaBasi6 International
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 75,50
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Idioma: Inglés
Editorial: Oxford University Press Australia, Melbourne, 2019
- Tapa blanda
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 84,57
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: new. Paperback. Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to the principles that underpin its practice. This text considers the different theories of how IMC works, taking the empirical evidence available into account,…and illustrating its real-world application with relevant industry examples. With expert commentary supported by contemporary case studies, this text explores communication theory, strategy and planning, and develops your understanding of consumer behaviour. Equipped with this knowledge, you will learn how you can balance IMC strategies with marketing needs in order to change attitudes and reinforce behaviours in customers. KEY FEATURESCritically reviews the theoretical base of IMC, with an exploration of both salience and persuasion (Strong and Weak) theories of advertisingFocuses on the application of IMC theory to a broader marketing approachRevision questions encourage reflective learning and further develop understandingPractitioner profiles provide career and industry insightsCase studies and IMC in Action boxes provide real-world examplesSuggested readings and key terms throughout support further learning. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Idioma: Inglés
Editorial: Oxford University Press Australia, Melbourne, 2019
- Tapa blanda
Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 78,01
Envío por EUR 31,75Se envía de Australia a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: new. Paperback. Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to the principles that underpin its practice. This text considers the different theories of how IMC works, taking the empirical evidence available into account,…and illustrating its real-world application with relevant industry examples. With expert commentary supported by contemporary case studies, this text explores communication theory, strategy and planning, and develops your understanding of consumer behaviour. Equipped with this knowledge, you will learn how you can balance IMC strategies with marketing needs in order to change attitudes and reinforce behaviours in customers. KEY FEATURESCritically reviews the theoretical base of IMC, with an exploration of both salience and persuasion (Strong and Weak) theories of advertisingFocuses on the application of IMC theory to a broader marketing approachRevision questions encourage reflective learning and further develop understandingPractitioner profiles provide career and industry insightsCase studies and IMC in Action boxes provide real-world examplesSuggested readings and key terms throughout support further learning. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Integrated Marketing Communication : A Balanced Approach
Winchester, Maxwell; Ling, Peter; Stocchi, Lara; Lwin, May Oo; Shin, Wonsun
- Tapa blanda
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 110,38
Envío por EUR 2,27Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.
Idioma: Inglés
Editorial: Oxford University Press Australia, Melbourne, 2019
- Tapa blanda
Librería: CitiRetail, Stevenage, Reino UnidoCitiRetail
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 77,74
Envío por EUR 43,17Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: new. Paperback. Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to the principles that underpin its practice. This text considers the different theories of how IMC works, taking the empirical evidence available into account,…and illustrating its real-world application with relevant industry examples. With expert commentary supported by contemporary case studies, this text explores communication theory, strategy and planning, and develops your understanding of consumer behaviour. Equipped with this knowledge, you will learn how you can balance IMC strategies with marketing needs in order to change attitudes and reinforce behaviours in customers. KEY FEATURESCritically reviews the theoretical base of IMC, with an exploration of both salience and persuasion (Strong and Weak) theories of advertisingFocuses on the application of IMC theory to a broader marketing approachRevision questions encourage reflective learning and further develop understandingPractitioner profiles provide career and industry insightsCase studies and IMC in Action boxes provide real-world examplesSuggested readings and key terms throughout support further learning. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Integrated Marketing Communication
Winchester, Maxwell; Ling, Peter; Stocchi, Lara; Oo.Lwin, May; Shin, Wonsun; Kang, Hyunjin
- Tapa blanda
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 122,26
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 15 disponibles
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Integrated Marketing Communication
Winchester, Maxwell; Ling, Peter; Stocchi, Lara; Oo.Lwin, May; Shin, Wonsun; Kang, Hyunjin
- Tapa blanda
Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 117,91
Envío por EUR 6,85Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 15 disponibles
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
- Tapa blanda
Librería: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 114,18
Envío por EUR 8,00Se envía de Italia a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: new.
Integrated Marketing Communication : A Balanced Approach
Winchester, Maxwell; Ling, Peter; Stocchi, Lara; Lwin, May Oo; Shin, Wonsun
- Tapa blanda
Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 112,29
Envío por EUR 17,50Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.
Integrated Marketing Communication : A Balanced Approach
Winchester, Maxwell; Ling, Peter; Stocchi, Lara; Lwin, May Oo; Shin, Wonsun
- Tapa blanda
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 129,69
Envío por EUR 2,27Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: As New. Unread book in perfect condition.
Integrated Marketing Communication: A balanced approach
Winchester, Maxwell/ Ling, Peter/ Stocchi, Lara/ Oo.Lwin, May/ Shin, Wonsun/ Kang, Hyunjin
- Tapa blanda
Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 125,88
Envío por EUR 14,58Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: Brand New. 544 pages. 9.69x8.03x0.87 inches. In Stock.
Integrated Marketing Communication : A Balanced Approach
Winchester, Maxwell; Ling, Peter; Stocchi, Lara; Lwin, May Oo; Shin, Wonsun
- Tapa blanda
Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 133,38
Envío por EUR 17,50Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: As New. Unread book in perfect condition.
Integrated Marketing Communication: A balanced approach
Winchester, Maxwell; Ling, Peter; Stocchi, Lara; Oo.Lwin, May; Shin, Wonsun; Kang, Hyunjin
- Tapa blanda
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 142,22
Envío por EUR 9,50Se envía de Irlanda a Estados Unidos de AmericaCantidad disponible: 7 disponibles
Condición: New. 2019. paperback. . . . . .
- Tapa blanda
Librería: Mispah books, Redhill, SURRE, Reino UnidoMispah books
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 127,39
Envío por EUR 29,17Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
- Tapa blanda
Librería: THE SAINT BOOKSTORE, Southport, Reino UnidoTHE SAINT BOOKSTORE
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 136,01
Envío por EUR 23,06Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days.
- Tapa blanda
Librería: moluna, Greven, Alemaniamoluna
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 128,93
Envío por EUR 48,99Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 5 disponibles
Condición: New. Über den AutorrnrnDr. Max Winchester - Head of Scholarship and Professional Learning, First Year College, Victoria UniversitynnPeter Ling - Visiting Fellow, Wee Kim Wee School of Communication and Information, Nanyang Technological Universi.
Integrated Marketing Communication: A balanced approach
Winchester, Maxwell/ Ling, Peter/ Stocchi, Lara/ Oo.Lwin, May/ Shin, Wonsun/ Kang, Hyunjin
- Tapa blanda
Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 172,17
Envío por EUR 14,58Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Paperback. Condición: Brand New. 544 pages. 9.69x8.03x0.87 inches. In Stock.
Integrated Marketing Communication: A balanced approach
Winchester, Maxwell; Ling, Peter; Stocchi, Lara; Oo.Lwin, May; Shin, Wonsun; Kang, Hyunjin
- Tapa blanda
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de AmericaKennys Bookstore
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 178,00
Envío por EUR 9,01Se envía dentro de Estados Unidos de AmericaCantidad disponible: 7 disponibles
Condición: New. 2019. paperback. . . . . . Books ship from the US and Ireland.
- Tapa blanda
Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 178,11
Envío por EUR 64,21Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Taschenbuch. Condición: Neu. Neuware - Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written by an Australasian author team with an international focus, the text takes a balanced theoretical approach that acknowledges both salience and persuasio…n (strong & weak) theories of advertising, recognising advertising as an activity that aims to change attitudes and reinforce behaviour.
